The 5 Step Process for Social Media Success

Most read on Social Media Today ·         » 6 Social Media Marketing Goals You May Be Over-Looking ·         » How Not To Use Twitter: A Tweet Gone Bad ·         » Foursquare Fatigue ·         » The New Threat of Typosquatting (Misspelled Brands) in Social Media ·         » What's the Point of Social Media? Editor's Choices 5 Ways to Nurture Client Relationships Using Social Media By Deana Goldasich - Congratulations! You've found your client on Facebook, linked up through LinkedIn and followed them on Twitter. Now what? Many consultants, agencies and service providers think that their social media "duties" end there. In fact, that's just the beginning. Just as a phone number is only valuable if dialed, connecting on social media is only valuable if you're…well…social.  » Continue... Social Media: Internal, external or who to use? By Martin Meyer-Gossner - Internal or external resources, agencies, consultants or publishers? Many companies still give the responsibility for social media to the hands of the existing marketing and communications teams. A new study by the public relations agency MS&L and PR Week shows that companies leave it to these teams to handle the activities. Only 5% said they outsource the social media planning and execution to external agency partners.  » Continue... The 5 Step Process for Social Media Success By Jay Baer - Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers. It doesn't matter what industry you're in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization?  » Continue... A Social Media Lesson from Aesop's Fable: The Wind and the Sun By Brian Rice - If you have been watching AMC's Mad Men as religiously as me, you know what a fantastic show it is and probably can't wait for Sunday evening to come around each week. This past week was a gem of an episode but what struck me most was the small scene / exchange between Don Draper and Dr. Miller. During this scene Dr. Miller shares with Don the lesson from Aesop's classic fable "The Wind and the Sun".  » Continue... A Simple Brand Identity Framework for Social Media Marketing By Jennifer Johnston Canfield - When I'm working with businesses and individuals on social media and marketing initiatives, I hear the following quite a bit. "We know we need to do social media, but we just don't know how to do it." To this, I often start by explaining that social media in its most basic form is simply a conversation between two people. It just so happens there is a whole lot of new and fast-changing technology involved.  » Continue... Ralph Paglia ralph_paglia@adp.com 505-301-6369 www.ADPdealerservices.com www.ADPsocial.com www.SocialAutoSales.com www.RalphPaglia.com www.LinkedIn.com/in/RPaglia www.Facebook.com/RPaglia http://Twitter.com/RalphPaglia www.YouTube.com/RalphPaglia

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