Automotive Social Media Reputation Management
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Monday, August 23, 2010
From Automotive Digital Marketing Group Members on LinkedIn
On Aug 22, 2010, Automotive Digital Marketing Group Members wrote:
Linkedin Groups August 22, 2010 Automotive Digital Marketing Most Active Discussions (3)
Is anyone using PURLs (personalised web pages) as part of their marketing campaigns? 11 comments » Started by Asif Choudry
Hi Paul. We are using Mindfire which is also a great tool. However, the real strength in our offering is that with our in-house...
More » By Asif Choudry
We are looking to add smartphone apps to our clients marketing and CRM efforts. Do you have a great app to recommend that will help the customer experience? 5 comments » Started by Derek Thompson
Our company has created an app for collision repair centers (Help I Crashed My Car) that connects the consumer directly with the...
More » By Frank Terlep
Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn | Search Engine Journal 4 comments » Started by Christine Taylor
Couldn't agree more. I would however, say that perhaps a quick course on using social media effectively to represent their company or...
More » By Paul ChesherDiscussions
Any dealers interested in a tool that will help them sell 5, 10 even 20 or more additional cars per month, at a cost that is hard to believe? Add a comment » Started by Thomas Nellis, Retail Credit Analyst at Chrysler Financial
DealerCentric boasts over 2000 satisfied dealers. Many of the #1 dealers by brand are currently clients of ours. Our "Get Pre-Approved In...
More » By Thomas Nellis, Retail Credit Analyst at Chrysler Financial
How International Removal Services Offload Your Stress during... Add a comment » Started by Alan Hood, Independent Information Technology and Services Professional
It's not a very big deal if you are transferred some where else but when your belongings are with you then you are supposed to be...
More » By Alan Hood, Independent Information Technology and Services Professional
What is the best way to remove decals and stickers??? Add a comment » Started by Alan Hood, Independent Information Technology and Services Professional
I wanted to change my decals and wonder products helped me achieve
By Alan Hood, Independent Information Technology and Services Professional
How International Removal Services Offload Your Stress during... Add a comment » Started by James Scapero, Independent Information Technology and Services Professional
I have personal experience with the organization. I am quite satisfied with their
By James Scapero, Independent Information Technology and Services Professional
How International Removal Services Offload Your Stress during... Add a comment » Started by James Scapero, Independent Information Technology and Services Professional
How International Removal Services Offload Your Stress during... Add a comment » Started by Tony Briganja, Independent Information Technology and Services Professional
Wow!! Very cool services they offer for relocating our stuffs
By Tony Briganja, Independent Information Technology and Services Professional
How International Removal Services Offload Your Stress during... Add a comment » Started by Tony Briganja, Independent Information Technology and Services Professional
How International Removal Services Offload Your Stress during... Add a comment » Started by Tony Briganja, Independent Information Technology and Services Professional
What is the best way to remove decals and stickers??? 1 comment » Started by James Scapero, Independent Information Technology and Services Professional
I had a wooden table that had a sticker of my favorite bike on it. But now I wanted to remove it and was really looking forward to some...
More » By James Scapero, Independent Information Technology and Services Professional
Job Hunt Tips for Professionals Over 40 Add a comment » Started by John Handel, vp at Social Media Jobs
What is the best way to remove decals and stickers??? 1 comment » Started by Tony Briganja, Independent Information Technology and Services Professional
The decals were giving me terrible time while I was trying to remove them....
More » By Tony Briganja, Independent Information Technology and Services Professional
Over your lifetime you buy an average of 13 cars, 7 of them over the age 50. Consumers over the age 50 spend $2.3 trillion annually. Add a comment » Started by Nancy Shonka Padberg, CEO at Navigate Boomer Media, LLC
How are you targeting baby boomers online with your message? Display, eMail, Integrated content? Story on Navigate Boomer Media in...
More » By Nancy Shonka Padberg, CEO at Navigate Boomer Media, LLC
What are the three sweetest services your shop performs (in terms of easy profitability) that you would like to get more of from your current database of customers? I.E. - timing belt change and ____ Add a comment » Started by Bob Beck, Sexton Printing
Ageism in Hiring? Do you know how federal laws can protect you? http://internsover40.blogspot.com/2010/08/federal-laws-prohibiting-job-age.html Add a comment » Started by John Handel, vp at Social Media Jobs
Editors notes:Many of our readers have continued to struggle with the question of "what is age discrimination in the workplace?" Ageism...
More » By John Handel, vp at Social Media Jobs
Innovative Dealer Summit :: Home Page Add a comment » Started by Ed Brooks (ebrooks@vAuto.com), Sales Director at vAuto - Helping Dealers Sell More Cars With Real Data in Real Time!
vAuto Founder and Chairman, Dale Pollak to speak at Innovative Dealer Summit in Denver, Wednesday, September 8,
By Ed Brooks (ebrooks@vAuto.com), Sales Director at vAuto - Helping Dealers Sell More Cars With Real Data in Real Time!
Have you tried purchasing a vehicle through a mobile website? 1 comment » Started by Vivek Merani, Sr. Vice President - at Magnon International
The mobile phone makes a significant impact on pushing the consumer through the purchase funnel. The mobile phone provides a consumer...
More » By Ron Collier, CEO at Collier ConsultingLatest News
New Twitter Browser Button For Tweeting Vehicles Found Online Add a comment » automotivedigitalmarketing.com • August 21, 2010
The New Twitter Bro ...…
Sucessful Lease-Ending Follow-up/Campaigns??? HELP! Add a comment » automotivedigitalmarketing.com • August 21, 2010
I have recently started re-vamping our old campaigns in the CRM, many of which have been out-dated, and I am now devulging into Leasing. Currently we have out-dated letters that are sent our 6 mo. and 3 mo. out, and followed by a c…
Mobile matters more today than yesterday for automotive advertising agencies -- but not as much as tomorrow! Add a comment » automotivedigitalmarketing.com • August 21, 2010
Automotive advertising agencies develop mobile marketing campaigns sourced from embedded short codes in conventional media to drive SMS text messages to deliver PDA friendly websites, video, coupons and sales/service promotions. Mo…
Job Discussions (3)
Marketing:Director, Brand Product Marketing * Woodcliff Lake, NJ - Teva Pharmaceuticals USA http://internsover40.blogspot.com/2010/01/marketing-all-jobs-and-internships.html Add a comment » Posted by John Handel, vp at Social Media Jobs
Service Manager - Director Add a comment » Posted by Vaughn Nadeau, Founder of www.carpeoplejobs.com
Apply Internsover40 Internship:Management Trainee Fall Internship * RI - Enterprise Rent-A-Car http://internsover40.blogspot.com/2010/01/jobs-internshipslocal.html Add a comment » Posted by John Handel, vp at Social Media Jobs
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Recommended Automotive Links:Recommended Ralph Links:[Sent from Ralph Paglia's iPhone]Ralph PagliaDirector - Digital MarketingADP Dealer Servicescell: 505-301-6369office: 480-421-5005http://ADM.fm
Wednesday, August 18, 2010
Social Media Marketing Campaigns for Car Dealers
Best Social Media Marketing Campaigns for Car DealersInvesting in Your Community Will Boost Your Sales
Today's Buzz
- Where does Facebook stand on location?
Facebook is reportedly preparing to launch a location-based service, perhaps at a Palo Alto news conference later today. Marketers will be watching to see whether Facebook's offering is designed to allow brands to offer location-based promotions and ads or allow consumers to leave location-linked reviews for products and services. VentureBeat (8/17) , CIO/PC World (8/2010
Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand's performance online. Also includes actionable recommendations to boost your brand's visibility. Request your report here.
Ideas in Action
- 20 greatest social-media campaigns of all time
The best social-media campaigns have one thing in common: They're fun. From "The Blair Witch Project" to the "Will It Blend?" campaign, experts say that campaigns take off when they combine interactivity with compelling entertainment. Forbes , Forbes
- Results matter more than tools, marketers say
Social-media marketers are relatively platform-agnostic and care more about the results their brands achieve than the specific tools and social networks they use to produce them, writes Dan Neely. That pragmatism is a sign of social media's maturity, Neely argues. "This new focus is a function of digital's arrival as a marketing tool, and social as an important and powerful marketing avenue. In short, success breeds interest in more success." iMedia Connection
- Report: Companies keep on blogging
More than one in three companies have a blog used for communicating with their customers, according to an eMarketer report, and that figure will increase to 43% by 2012, the firm projects. Many companies also use Twitter and Facebook but find that blogging still has an important role to play. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer analyst Paul Verna. eMarketer
- How social media can help you through a product recall
Social media isn't just a tool for improving sales and building brand awareness -- it can help you during difficult times, too, says Kelly Voelker of Graco. Voelker explains how Graco was able to use social tools to limit a product recall's ability to damage the brand. Companies can use their followers to spread the word about important recall information without resorting to traditional media channels, she notes. SmartBrief/SmartBlog on Social Media
- Whom should your brand follow on Twitter?
As companies take to Twitter, they have to decide whom to follow -- and it's best to cast a wide net, writes Rupal Parekh. Counterintuitively, it's often best to make a point of following your direct competitors: It may raise eyebrows, but it's the best way to keep tabs on what your rivals are up to. Advertising Age (tiered subscription model)
The Takeaway
- Social media boosts corporate-intelligence efforts
Companies are increasingly turning to social tools to boost their intelligence efforts, this article notes. Social-media messages can help defuse potentially damaging misinformation and can also be a great way to adjust your strategy to capitalize on your opponents' missteps. Social Media Today
- What business-to-business firms need to do to adapt to social media
Once business-to-business companies take the plunge into social media, there are lots of small steps they can take to make the most of the available technologies. Claiming site-specific user names for your brand is worth doing even if you don't flesh out your presence immediately, writes Kipp Bodnar, while getting started with content creation right away can give your campaign momentum. It's also never too soon to start keeping an eye on the marketing data coming out of your social-media marketing efforts, Bodnar notes. HubSpot.com
SmartPulse
- Do you see social-media marketing as an art or a science?
Both 67.13%
Art 13.49%
Neither 12.80%
Science 6.57%
- Is social media an art or a science? Art and science may seem to be polar opposites -- but most SmartBrief on Social Media readers say you need both disciplines to succeed at social-media marketing. But what were the folks who said it was neither talking about? Learn more over at SmartBlog on Social Media.
- The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well?
Yes, people can figure out social media all by themselves Yes, but it takes a certain amount of education and formal training to be great at social media No, it takes a certain kind of personality to excel at social media Not everyone can plan a social-media strategy, but anyone can execute one
Featured Content [Sent from Ralph Paglia's iPhone]
Best Social Media Marketing Campaigns for Car Dealers
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This message and any attachments are intended only for the use of the addressee and may contain information that is privileged and confidential. If the reader of the message is not the intended recipient or an authorized representative of the intended recipient, you are hereby notified that any dissemination of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by e-mail and delete the message and any attachments from your system.