Automotive Social Media Reputation Management

Tuesday, February 26, 2019

Using Social Media For Car Dealer MarCom Strategy


Social media changed the way we receive information, and while a few can debate that there really is no need for a press release, the press release is still the best way to get your message out. Now, how can you utilize Twitter, Facebook and other social media platforms for your press release needs? 

Keep these factors in mind.

  • Know Your Audience: Remember that social media platforms have a broad audience, so you want to make sure you are focusing on bloggers and influencers.

  • Showcase Your Website: Make sure you are prompting readers to head over to your company's website, that way they will learn more about your product.

  • Make Sure Your Content is Shareable: Social media is all about shareable conversations. Make sure you steer away from marketing lingo that only a selective few will understand.

Ready to get your press release out there? Use code FEBUARY10 for 10% off your first PRWeb release.




Thursday, February 14, 2019

Leads That Result in “No Response”

Is there anything more frustrating than to have your phone chirp with a text notification reading "Please contact me ASAP about your 2014 Accord,"dialing their number 15 seconds later, and they don't answer?

So then you send a text, no response. You call a few hours later, shoot a couple more text messages, and still no response. 

It's easy for customers to shop however they want, but it sure can be difficult for dealers to actually connect with them. Why is that? Is it really just lead quality or response time?

Whether you're an owner, manager, salesperson or anything in between you know this happens, but you already have so much on your plate that finding the time to tackle an issue like this can be nearly impossible. 

Here's the thing, it's not realistic to think that "one day" you will have the time to figure it out. That day never comes. There's just too much to do in today's dealership! 

— The good news? Here at iPD we are the best in the business when it comes to connecting your customers to you.

The way a consumer is handled is the action that opens the door to a sale, and we make sure that no matter how busy your showroom gets every lead is handled quickly and effectively. Of course, we ensure that you have access to all leads, but we take the pressure off you for all the legwork! 

The even better news? Our in-house BDC gets world class results!

These aren't part-time teenagers who don't know the car business. Our BDC is filled with skilled, long tenured, full-time workers that know how to set appointments that actually show up. We're talking nearly 80% pre-screened appointment rates with multiple points of contact including calls, texts, video email, social media, custom branded landing pages, all backed with fresh data directly from the Bureaus. 

Look, the best lead is the one willing to open a dialogue with you right now. Call us now at 813-630-5888, press 1 and let us start connecting buyers in your market with you TODAY!

If you have any questions or thoughts feel free to reach out at any time.

Thanks again!

David Villa

Tuesday, February 12, 2019

What is Nationalism?

Nationalism is exemplified by loyalty and devotion to a nation.
Especially, a sense of national consciousness exalting one nation above all others. 

In practice, Nationalism places primary emphasis on promotion of its own culture and interests as opposed to, and above those of other nations or groups. Intense nationalism has been one of the primary causes of several major wars and military actions. 

Tuesday, February 5, 2019

What Ralph Paglia Has To Offer

Ralph Paglia provides consulting services and expert guidance to auto industry stakeholders, such as car dealers, car companies and suppliers to both. 

Paglia's history includes dealer implementation of CRM applications and Digital Marketing process and selling systems.  

Paglia designs and deploys Human Resource and organizational development that leverages technical efficiencies provided by digital transformation.  

On the supplier side, Paglia has assisted many companies in their product development planning and Go-To-Market strategy.  

Paglia's 30 plus years of experience with automotive digital marketing and sales systems provides a backdrop to greatly  enhance current and future strategies and tactics.  He knows what works and he has seen the pitfalls and challenges.  

Saturday, December 29, 2018

Camel Bone Jewelry Box - Middle East Antique ($25)

I am selling a Camel Bone Jewelry Box - Middle East Antique for $25 on OfferUp. Check it out.

This very old jewelry box from the Middle East is made from Camel Bones, hammered brass, velvet lining and local semi-precious stones. It is hinges and has a lockable clasp Using an Owl design. Approximately 4.5" wide, 3.5" deep and 2" tall. Look and feel is very genuine and very old. Great collector item should be bought with the oval companion box also listed for sale.
more details...