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Automotive Social Media Reputation Management

Automotive Social Media Reputation Management

Saturday, July 31, 2010

New Facebook Questions and Answers Application Taps Into User Community

Facebook Rolling Out Questions Feature

Enter Facebook Questions which was announced yesterday in the Facebook blogand is being slow rolled out to the Facebook community at large.People ask a lot of questions. It's natural and it makes sense. It's the only way we can acquire information that we don't currently have. The biggest problem with any question is finding the best source to ask. We have friends and family but they can only go so far in many cases. We have search engines but sometimes you need something else, right?

Today we're introducing Facebook Questions, a beta product that lets you pose questions like these to the Facebook community. With this new application, you can get a broader set of answers and learn valuable information from people knowledgeable on a range of topics.

Since we like to develop products carefully over time with your help, Facebook Questions is available to a limited number of people right now, and we'll be developing it rapidly based on their feedback. We're aiming to bring this product to all of you as quickly as we can.

Here is the box you will see when you are included in the effort

It's an idea that can certainly be of interest if you feel that you can trust someone that you have never met before and have no idea if they are real or not. In other words, there will be value here but how it fits for you will depend on your willingness to trust. Here are some examples given in the blog

Facebook Questions helps you tap into the collective knowledge of the more than 500 million people on Facebook. For example, if you're vacationing in Costa Rica and want to know the best places to surf, you can use Facebook Questions to get answers from nearby surfing enthusiasts. Because questions will also appear to your friends and their friends, you'll receive answers that are more personalized to you.

It appears as if the whole privacy thing has certainly impacted everything Facebook does since this is stated in the post as well.

Keep in mind that all questions and answers posted using the Questions application are public and visible to everyone on the Internet. If you only want to ask a question to your friends or a specific group of people, you can still pose it as a status update on your profile targeted to those people.

You will be able to set up polls and post photos of things that you are asking questions of as well.

Sounds interesting but it is something that should be used with caution considering that you are asking the entire community a question thus opening yourself up to everything else that can come along with that kind of exposure.

So my question to you is, do you think that you would use Facebook Questions to find your answers to the things you are curious about? What kinds of questions would you ask to everyone and what others might you not be so public with? For me, I'll stick to a status update to my friends only for now.However, some people find that even family recommendations need more verification.

In this new world order, it is important to weigh the risks of of jumping into the 'personal crowdsourcing' waters. You never know what sharks may be lurking.

Your thoughts?

Posted by Frank Reed on July 29, 2010.

One Response

  1. I'd ask Facebook if they're planning on integrating this information into their search engine, because it's no secret that they aren't going to let this info go to waste :)

    But yeah, I'm with you, I'll stick with my status updates.
    Ryan Deiss´s last blog ..Picking The Low Hanging FruitMy ComLuv Profile

    by Ryan Deiss on Jul 29, 2010 at 10:15 am 


    http://www.RalphPaglia.com  


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Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
RPaglia@Gmail.com   
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Friday, July 30, 2010

Social Media Business Investments to Increase 100% in 2010

Social Media Spend to Double This Year

Written by Brian Solis

The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change.

Early experiments are sparked within various forward-looking divisions and funded by other resident or surrounding programs or departments. As social media permeates and socializes the frameworks of the modern businesses, finances and supporting resources will shift to advance expansion.

A recent study conducted by Duke University and the American Marketing Association documented the rise of hiring, budgets, and social media spend over next year.

According to the 2010 CMO Survey, on average, CMOs expect to increase marketing budgets by 5.9% citing social media as a crucial slice of the Internet marketing mix.

Business Growth Strategies

CMOs are optimistic about the future of the U.S. economy and many are focusing efforts on proactively increasing customers, purchases and improving their abilities to retain current customers.

Over the next year, growth strategies reflect a focus on market expansion and depth.

Market penetration (introducing current products and services to current markets): 44%

Product and service development (creating and introducing new products and services to current markets): 26%

Market development (adapting current products and services to new markets): 18%

Diversification (new products/services to new markets): 13%

Digital Marketing Leads the Way

With a 5.9% average increase in marketing budgets, Internet marketing is the beneficiary of overall budget with 12.2%; social and traditional CRM accounts for 9.9%; the introduction of new products checks in at 6.9%. Traditional advertising on the other hand is estimated to fall 2.5%.

B2B

In reviewing the results from the study, it appears that B2B products and services companies are mapping out among the largest expansions in marketing spend over the next year at 8 and 7.7% respectively. When comparing B2B to B2C products and services companies however, B2C trails 2.1% and 1.6% respectively.

Branding plays a pivotal role in B2B marketing over the next 12 months, increasing spending by 11.8% compared to only 4.3 across other sectors. The socialization and modernization of CRM is also pivotal to B2B growth, representing a 16.6% rise compared to 7.5% across all other sectors.

Social Media

Social Media offers tremendous growth potential and as such, budgets are multiplying. As reported in the research, social media budgets will spring from 5.6% to 9.9% this year. However, over the next five years, social media budgets will swell to 17.7% of the total marketing spend.

Comparing and Contrasting Social Media Spend: B2B an B2C

Continuing the trend in aggressive expansion, B2B companies plan the greatest increase in social media spending this year, jumping to 11% from 6.5% last year. B2C services trails, however social media spending continues to bloom from 2.9% to 6.9%. When we look at B2C product company forecasts for social media, we're presented with a much different picture. Social media spending is expected to jump from 7.5% to 11.6% within the next year and upwards of 19% over the next five years. In comparison, B2B product and B2B services will scale to 15.3% and 18.9% respectively.

Visualizing Hybrid Theory

Recently, I discussed how social media was influencing not only the evolution of business, but also how the roles and skill sets of individuals within each socialized department would also develop in order to pave the roads to the future. I call this idea Hybrid Theory and it represents the fusion of best of breed expertise into varying social roles.

The study highlights how nearly one-half of companies expect to hire new media marketers over the six months and 61.4% and 77.5% will fill new marketing roles over the next year and two years respectively. Most notably, only 27% are expected to look at university graduates.

Experience counts for everything…

The most sought-after skill sets now and in the immediate future, include Internet marketing, innovation and growth, social CRM, and brand management. If we look at Hybrid Theory, those individuals who possess an understanding and a sliding scale of experience of all of the above can create their own destiny.

Executive-level marketers were asked to share their opinions on which brands currently set the standard for excellence. The results include Apple, Procter & Gamble, and The Coca-Cola Co. Honorable mentions were given to Google, General Electric, Nike, and McDonald's. In social media, I would also add Starbucks, JetBlue, Dell, Virgin America, ebay, Cisco, among many others.

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Google Buzz, Facebook
___
Please consider reading, Engage!: It will answer your questions…



[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
RPaglia@Gmail.com 

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Tuesday, July 27, 2010

Automotive Marketing Information for Car Dealers, Internet Sales Managers and Advertising Professionals

Automotive Marketing Resources and News for Car Dealers, Internet Sales Managers and Advertising Professionals

News Highlights and Resources for Automotive advertising, marketing and media professionals
 
  Automotive Marketing Trends & Research 


  • Report: Automotive Consumers get lost using location-based apps
    A report from Forrester Research indicates that Foursquare, Gowalla and other location-based startups have yet to click with automotive consumers and may not offer a valuable venue for car company and dealership marketers. Just 4% of U.S. users have tried a location-based mobile application, and 1% provide updates more than once every seven days. More than eight in 10 have yet to even hear of the apps. Advertising Age LinkedInFacebookTwitter
  • Measuring Automotive consumers using online video hurt by inconsistent rules
    Hulu's drop in viewership, from 43.5 million in May to 24 million in June, after comScore changed its metric, shows challenge in establishing reliable way to count online automotive consumer viewers and establish credibility with OEM and automotive retail marketers. "The inconsistencies across methodologies and vendors and the cacophony of numbers in the marketplace are clearly confusing," said Sherrill Mane, senior VP at IAB. "They're truly hampering the growth of the medium." Los Angeles Times  LinkedInFacebookTwitter
Time is Now for Automotive Mobile Marketing. Cell phones are the most personal way to interact with automotive consumers. In this report, you will learn how to reach almost every mobile car buyer by adding a Common Short Code, to your automotive marketing mix.
Get the free whitepaper.
  Social Media Watch 

  • Facebook's social-networking site reached 500 million consumer users for the first time -- This is being mirrored by its acceptance among automotive advertisers, from the car company level, all the way to local car dealers. By focusing on the user experience and eschewing things such as rich-media animations, Facebook has created ad products that are less intrusive while still attracting many car dealers. Adweek LinkedInFacebookTwitter 
  • Other News
Automotive Marketers Increase Sales 84% using TRUSTe Seal.
This national retailer of automotive repair and maintenance services added the TRUSTe seal to lead forms and their shopping cart, and saw an enormous 84% lift in Sales to customers landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor.
>>Download the Case Study Now

  • Social Marketing campaign puts the focus on irritants
    Comedian John Caparulo, in a series of video clips sponsored by Edge Shaving Gel on social media site "Funny or Die", provides riffs on the little things in life that irritate him. Caparulo also is helping judge contest for social media users to post clips about their favorite everyday complaints. The effort is first campaign for brand after its acquisition last year by Energizer Holdings from S.C. Johnson & Son. The New York Times LinkedInFacebookTwitter 
  Featured Social Media Marketing Content 
 

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Cell: 505-301-6369
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