| Marketing Trends & Research |  |
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- Interactive ads beat print in study of readers
Readers engage more strongly with interactive ads in digital publications than they do with similar ads in print magazines, according to research commissioned by Adobe. The digital ads also generated stronger intentions to buy the featured products, the study found. Mobile Marketer (1/25)        - Google, Mozilla offer tracking opt-outs
Google and Mozilla have developed do-not-track tools for users of their Chrome and Firefox browsers, respectively. Google has created a plug-in, dubbed Keep My Opt-Outs, while Mozilla's system deploys a Do Not Track HTTP header that asks advertisers and ad networks to not store that user's information. IAB general counsel Mike Zaneis said of the Mozilla effort, "It's very simplistic to think that you just put something in a header and people will honor it," and noted that IAB is gaining industry support for a mechanism that allows users to opt out of targeted advertising. MediaPost Communications/Online Media Daily (1/24) , NYTimes.com/Media Decoder blog (1/24) - New York City taps Rachel Sterne for new digital post
New York City's new post of chief digital officer will be filled by Rachel Sterne. The founder of GroundReport, once selected "Most Promising Social Entrepreneur" by Businessweek, will be charged with boosting the city government's presence in digital media and facilitating communication among New York agencies. ClickZ (1/24) | Company Watch | | | | - Facebook looks to expand virtual currency
After its success with games, Facebook may be looking to music and video sharing as other ways to go head to head with Google and Yahoo! in the race for ad spending. The social gaming universe has been a notable success for Facebook, and the social site is considering making its own currency, Facebook Credits, the only way to pay for games on the site. Reuters (1/24) , Adweek (1/24) | Agency News | | | | - DeCourcy rolls out her own social media project
Colleen DeCourcy is launching a firm designed to help brands develop an enduring presence in social media. Socialistic will be majority owned by Havas Worldwide. DeCourcy last year left Omnicom Group's TBWA, where she was global chief digital officer. ClickZ (1/24) - Celebrity endorsement pool expands
The changing nature of celebrity, and use of social media as a marketing tool, has helped small companies add star power to their marketing rosters. "The definition of celebrity has changed in the last five years," said David Schwab, managing director at Octagon First Call. "There are reality TV stars, chefs, fitness trainers ... so there are more celebrities that brands get to choose from." USA TODAY (1/24)  | 15% off TV on the tablet: iPad and the impact on broadcast & video publishing! Discover the impact and opportunity for this new device class for pay-TV operators and PSBs, examine potential impact on the broadcast industry of the iPad and the devices that will follow. Learn More. |
| Interactive Media | | | |
| Career Development | | | | - Are you your own worst enemy at work?
You may be having a tough time at work not because of other people or circumstances, but because you have set yourself up to fail by making bad assumptions, writes Carolyn Kepcher. Among them: Assuming your boss knows you want a promotion when you have never told her and believing that you're irreplaceable. Daily News (New York) (1/24)  | |  | | | | | | Online Account Executives | RMM Online Advertising | Multiple Locations, United States | | Manager, Integrated Marketing | Pandora Internet Radio - Oakland, CA | Oakland, CA | | Pres Sales and Support Manager | Experian Consumer Direct | Irvine, CA | | Director Interactive Advertising Sales | Newsday Media Group | Melville, NY | | National Account Executive- Field Sales | Move, Inc. | Los Angeles, CA | | Business Development Associate | Pandora Internet Radio - Oakland, CA | Oakland, CA | | | |  | |  |
| IAB News | | | | - Almost Sold Out -- IAB Annual Leadership Meeting, Feb. 27 to Mar. 1
Senior marketing, advertising, media and technology executives converge once a year to discuss the biggest challenges facing the marketing-media ecosystem. Join them in La Quinta, Calif., for "The People vs. Data." Is the future of marketing a question of man versus machine? Seating is now limited. Keynote speakers -- Google's Dr. Eric Schmidt and Coca-Cola's Wendy Clark -- and other industry leaders debate and discuss issues that are changing the advertising marketplace forever. Register now -- tomorrow may be too late.
| SmartQuote | | | |  | You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it."
--Harold Geneen,
American businessman  |
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This SmartBrief was created for rpaglia@gmail.com
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