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Saturday, February 10, 2018

Digital Marketing Predictions for 2018


Predicting the future is impossible. But if anyone could know what will be big in online video in 2018, it'd be Bettina Hein, Allison Stern, and Jason Mander. They're all leaders at companies on the frontlines of digital media. So it's their day job to have a pulse on not only today's trends, but what online video trends are coming next.

Here's what they think 2018 will hold for the future of online video.

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The CMO

"This is a big year for sports. The 2014 FIFA World Cup in Brazil reached a global in-home television audience of 3.2 billion people, and 280 million people around the world watched through online and mobile video. In 2018, I predict that number will be flipped. More people will watch the World Cup on social, digital, and mobile video than on TV. Brands will need to shape their strategies accordingly, from TV-first to digital-first."

Allison Stern, CMO & co-founder at Tubular Labs

The Chief Research Officer

"The time has come to really get to know Gen Z. Gen Z are now spending longer online on mobile than on all other devices combined, and this mobile-first mindset impacts all Gen Z's media behaviors. For example, compared to millennials they spend longer on social per day, but less time on both broadcast and online TV. Short, bite-sized content is their preference, so brands will have to get on board."

Jason Mander, Chief Research Officer at GlobalWebIndex

The CEO

"In 2018, I predict purpose-driven ads will make up a larger share of brand-owned videos, especially related to the year's major global sporting events. Pixability's data shows that purpose-driven ads generate more views and a higher engagement rate on YouTube than non-cause related videos. Brands that achieve the difficult task of authenticity in their video content, by creating videos that align with the causes they genuinely believe in and support, will ultimately win in 2018."

Bettina Hein, CEO at Pixability

Tuesday, January 23, 2018

Are Consumers Ready to Go Cashless?



















Are Consumers Ready to Go Cashless?

Author: By Rimma Kats

January 21, 2018

The idea of going cashless isn't too far off, especially with giants like Starbucks and Amazon already taking the leap.

But are consumers keen on such a shift? According to new data from online polling company CivicScience, the answer isn't so straightforward. 

On one hand, a few consumers (10%) said they would actually go to their favorite restaurant more often if it went cashless—mostly because they rarely carry any cash with them. On the other hand, almost as many respondents (11%) said they would go less because they prefer to pay with cash. And another 15% indicated they would stop going to the restaurant altogether if it no longer accepted cash. 

By and large, a significant share of internet users surveyed seemed indifferent toward the idea of a cashless restaurant. Roughly two-thirds (64%) said their visit frequency wouldn't change. 

Breaking it down by restaurant type, CivicScience found that nearly three in 10 respondents (29%) who frequent fast-food restaurants, like McDonald's and KFC, said they would increase their visits if those places went cashless. However, over two-fifths (42%) of fast-food restaurant customers said they would go less, or halt trips entirely. 

The responses were similar across the various restaurant types mentioned, including casual restaurants, such as Olive Garden and Applebee's, as well as independently or locally owned ones. 

A separate survey from Gallup, conducted in 2016, found that US adults were a bit more enthusiastic about a cashless society. In fact, roughly 62% of those polled said the US becoming a country where all purchases are made with credit cards, debit cards or other forms of electronic payment is at least somewhat likely.


Friday, January 19, 2018

18th Century Dogon Tribe Granary Door (North Africa) ($1,000)

I am selling an 18th Century Dogon Tribe Granary Door (North Africa) for $1,000 on OfferUp. Check it out.

You will never see one of these available ever again. The Dogon Tribe has lived in Sub Sahara Northern Africa for thousands of years. Their knowledge transcends that of modern man and has confounded anthropologists for over 100 years. This granary Door was in use during the 18th century and has carved pictographs telling the story of when the Nommi came to earth and gave the Dogon their knowledge of celestial systems, mathematics, science, agriculture, the rule of law and more. I received this granary Door as an anonymous gift for Christmas 2007 after I had given a presentation about the Dogon Tribes knowledge of the star Sirius which was more accurate than modern science and only became evident after Hubble was launched. This item belongs in a museum and is actually priceless in documenting contact between an alien species and humans. I am embarrassed to be offering it for $1,000 but my situation is dire and I have run out of options.
more details...




Monday, January 15, 2018

Five Sites For Blog Images in HiRez

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Are you looking for places to find free images you can use in your social media post, blog, or website? I have good news; today I am excited to share with you 5 top places to find free photos for your blog. I know from experience that trying to find high-quality images for your blog or social media posting can become time consuming and costly.

A common mistake many bloggers make is copying other bloggers. They place disclaimers in their website about the images their using. Please, beware of copying what other bloggers do even if they are known in the blogging industry.

Be diligent about doing your research about copyright images. For the most part, many bloggers find pictures on Google and paste it on their website giving attribution back to the owner thinking this is fair use. However, there are waiting for a lawsuit to happen.

In order to avoid any issues you can buy images in places such as Creative Market  or use the top 5 copyright free images sources for bloggers below.

If you are looking for FREE styled stock images, you might enjoy: 13 Places to Find Free Styled Stock Photos.


1. Unsplash is ultimately one of my favorite new platforms to get images for my blogs. Every 1o days they post 10 new photos. You can use them for whatever you want with the high-resolution photos!  All photos published on Unsplash are licensed under creative commons zero.

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2. Pixabay offers free high-quality images with over 530,000 free photos, vectors,         and art illustrations. All images and videos on Pixabay are released of copyrights under Creative Commons CCO. You can download, modify, distribute, and use them royalty-free for anything you like, even in commercial applications. Attribution is not required.

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3. Free Images  have a huge collection of copyright free, illustrations, vector art, and photographers. The images are free to copyright. Make sure to read the licensing of the image and give proper attribution if required.

  • Browse over 390,000 free photos and illustrations.
  • Browse 2.4 million premium photos and illustrations.

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4. MorgueFile Another great place to find high-resolution stock photos is MorgueFile. All the images on MorgueFile are completely free. The purpose of the site is to provide free image reference materials for illustrators, comic book artist, designers, teachers, and all creative pursuits.

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5. FreePik get more than a million free vectors, photos, and free icons. They offer exclusive freebies and all graphic resources that you need to for your projects. Most of the pictures do require to add attribution. Freepik makes it easy to use with the license instructions right underneath the image you wish to download.

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I hope this article comes in handy for finding free photos for your blog or website. Please, make sure to spread the word and share these top 5 sites with your fellow bloggers or any one who would benefit from these sites. 

Please comment below of any sites you are currently using for high-quality images that are not listing in this article!



Thursday, January 11, 2018

Holiday Sales Surprisingly Strong








Holiday Data Shows Surprisingly Strong Finish to the Year... 

Strong Economy, consumer confidence and easing discount pressure

Author: Rimma Kats

New data from the International Council of Shopping Centers (ICSC) shows 2017 holiday spending rose dramatically over the previous year, a surprisingly positive conclusion to a year marked by widespread store closings and retail bankruptcies.

The ICSC reported that consumers spent an average of $841.50 on holiday items this past season—a whopping increase from the $711 spent in 2016.

The survey was released on the heels of a rash of early reports of solid holiday sales results from retailers including Target, Nordstrom and Kohl's. Target's comparable sales, for example, grew 3.4% in the November/December period, driven in large part by digital. And Kohl's—which has posted profit declines in 18 of the past 24 quarters—revealed that during the holidays, same-stores sales increased 7% vs. the year prior. 

One worry dogging retailers through much of the year was that consumers have been conditioned to demand aggressive discounts before they part with cash. But the pressure for discounts seemed to ease a bit this year. As previously reported in eMarketer Retail, pricing firm Market Track found lower overall promotional levels as of late November. 

"In previous years, holiday sales rose overall despite heavy discounting—not because of it," said eMarketer retail analyst Yory Wurmser. "Consumers adapted to competitive discounts and waited for prices to come down, which if anything lowered revenues for the industry, if perhaps helping some individual retailers."

"This year, consumer confidence was strong enough to boost spending strongly," he added. "In a virtuous cycle, retailers also felt less need to increase their discounts. The increased spending reflects overall economic conditions more than retailer discounts."

Still, plenty of shoppers were looking for deals. ICSC found that roughly four in 10 holiday shoppers were influenced by deals when deciding whether to make a holiday purchase. 

The study also found roughly two-thirds of respondents shopped for gifts at discount stores like Target or Walmart, while another 47% preferred to shop at traditional department stores such as Macy's or Nordstrom. 

Separately, First Data reported that US consumer spending over the holiday season (measured as October 28 to January 1) increased 6.2% year over year.