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Friday, August 4, 2017

J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study

Infographic: 2017 U.S. APEAL Study Key Stats

Conducted annually, the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study,SM now in its 22nd year, measures owner satisfaction with their vehicle's performance, styling, comfort, features, and usability after 90 days of ownership. It covers satisfaction, likes, and dislikes for 77 vehicle attributes across 10 categories. In the 2017 study, 245 models from 33 brands are ranked.

Categories include:

  • Exterior
  • Interior
  • Driving Dynamics
  • Visibility and Safety
  • Seats
  • Engine/Transmission
  • Storage and Space
  • Heating, Ventilation, and Air Conditioning (HVAC)
  • Audio/Communication/Entertainment/Navigation (ACEN)
  • Fuel Economy


Nine of the 10 categories measured in the study improve in 2017, with HVAC and Visibility and Safety posting the largest gain: up 12 points (on a 1,000-point scale) year over year.

In the infographic that follows, we present some key statistics and findings from the 2017 U.S. APEAL Study.



Additional Research: