tag:blogger.com,1999:blog-59905818332622879932024-03-14T01:09:42.946-07:00Car Dealer Reputations"Word of Mouth" is now a public conversation being carried on within blogs and on dealership review and rating sites...Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.comBlogger522125tag:blogger.com,1999:blog-5990581833262287993.post-20974143610454767592019-02-26T14:26:00.001-07:002019-02-26T14:26:21.749-07:00Using Social Media For Car Dealer MarCom Strategy<table border="0" cellpadding="0" cellspacing="0" class="container" width="100%" style="width: 393.296875px;"><tbody><tr><td align="center" bgcolor="#f0f0f0" valign="top" style="border-collapse: collapse;"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" valign="top" style="border-collapse: collapse;"><table bgcolor="#f0f0f0" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="center" class="nopadding" valign="top" style="border-collapse: collapse; text-align: center; line-height: 15px; padding: 10px 20px !important;"><span style="background-color: rgba(255, 255, 255, 0);"> </span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="maincont" border="0" cellspacing="0" cellpadding="0" width="100%" bgcolor="#F0F0F0" style="padding-right: 5px; padding-left: 5px; width: 414px; padding-top: 0px !important; padding-bottom: 0px !important;"><tbody><tr><td align="center" valign="top" bgcolor="#F0F0F0" class="" style="border-collapse: collapse; padding: 40px 0px;"><table class="container" border="0" cellspacing="0" cellpadding="0" width="600" style="text-align: start; width: 393.296875px;"><tbody><tr><td align="center" valign="top" bgcolor="#0E6389" style="border-collapse: collapse;"><table border="0" cellspacing="0" cellpadding="0" width="100%" style="text-align: start;"><tbody></tbody></table></td></tr><tr><td align="center" valign="top" style="border-collapse: collapse;"><table border="0" cellspacing="0" cellpadding="0" width="100%" bgcolor="#FFFFFF" class="" style="text-align: start; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(207, 206, 210);"><tbody><tr><td class="spacer20" colspan="3" height="20" align="center" valign="top" bgcolor="#FFFFFF" style="text-align: start; border-collapse: collapse; height: 10px !important;"><br></td></tr><tr><td class="nopadding" width="540" bgcolor="#FFFFFF" align="left" valign="top" style="border-collapse: collapse; margin: 0px; line-height: 21px; padding: 10px 20px !important;"><h1 class="" style="line-height: 32px;"><strong class=""><div class="" style="text-align: start;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGJJZj-tVIjv9aYoSIxRzdOC6tRU9SuWbkflBjZZHXQWZnr5ZbG3CEHsYpzbwQSgC_65u24LnKDXUCDerVDOTti1ESOaSOEiOuWokhe3y8Y0PRFWiFDczVC_P1ZkNrm9rUvf1g2XRsrcI/s1600/image1-781818.jpeg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGJJZj-tVIjv9aYoSIxRzdOC6tRU9SuWbkflBjZZHXQWZnr5ZbG3CEHsYpzbwQSgC_65u24LnKDXUCDerVDOTti1ESOaSOEiOuWokhe3y8Y0PRFWiFDczVC_P1ZkNrm9rUvf1g2XRsrcI/s400/image1-781818.jpeg" border="0" alt="" id="BLOGGER_PHOTO_ID_6662423631393235650" /></a><br></div></strong></h1><p class=""></p><p class="MsoNormal"><span style="background-color: rgba(255, 255, 255, 0);">Social media changed the way we receive information, and while a few can debate that there really is no need for a press release, the press release is still the best way to get your message out. Now, how can you utilize Twitter, Facebook and other social media platforms for your press release needs? </span></p><div class=""><p class="MsoNormal"><i style="background-color: rgba(255, 255, 255, 0);">Keep these factors in mind.</i></p><p class="MsoNormal"></p><ul><li style="text-indent: 0px;"><span style="background-color: rgba(255, 255, 255, 0);"><b style="text-indent: -0.25in;">Know Your Audience</b><span style="text-indent: -0.25in;">: Remember that social media platforms have a broad audience, so you want to make sure you are focusing on bloggers and influencers.</span></span></li></ul><div style="text-indent: -24px;"><br></div><ul><li style="text-indent: 0px;"><span style="background-color: rgba(255, 255, 255, 0);"><b style="text-indent: -0.25in;">Showcase Your Website</b><span style="text-indent: -0.25in;">: Make sure you are prompting readers to head over to your company's website, that way they will learn more about your product.</span></span></li></ul><div style="text-indent: -24px;"><br></div><ul><li style="text-indent: 0px;"><span style="background-color: rgba(255, 255, 255, 0);"><b style="text-indent: -0.25in;">Make Sure Your Content is Shareable</b><span style="text-indent: -0.25in;">: Social media is all about shareable conversations. Make sure you steer away from marketing lingo that only a selective few will understand.</span></span></li></ul><p></p></div><p></p><p></p><p class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;"><span style="background-color: rgba(255, 255, 255, 0);"><o:p></o:p></span></p><p class="MsoNormal"><span style="background-color: rgba(255, 255, 255, 0);">Ready to get your press release out there? Use code FEBUARY10 for 10% off your first PRWeb release.<o:p></o:p></span></p><center class=""><table class="buttontablehd" cellspacing="0" cellpadding="0" style="text-align: start; width: 353.296875px;"><tbody><tr><td class="buttoncell" align="center" width="250" height="40" bgcolor="#00837E" style="border-collapse: collapse; width: 353.296875px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; display: block; text-align: center !important;"><p style="text-align: start; margin: 0px;"><a href="https://service.prweb.com/register/?utm_medium=email&utm_source=generalemail&utm_content=product&utm_campaign=prwebfebruaryprosp4&elqTrackId=c4fa2fc9e3804aeea3af979cab79c517&elqTrack=tr&elq=123c7b9ebd57426081e166217a3a3948&elqaid=3691&elqat=1&elqCampaignId=2353" target="_blank" style="text-decoration: none; line-height: 40px; width: auto; caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0);"><font color="#000000">CREATE A FREE ACCOUNT</font></a></p><center></center></td></tr></tbody></table></center></td></tr><tr><td class="spacer50" colspan="3" height="40" align="center" valign="top" bgcolor="#FFFFFF" style="text-align: start; border-collapse: collapse; height: 30px !important;"><span style="background-color: rgba(255, 255, 255, 0);"> </span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#F0F0F0" border="0" cellpadding="0" cellspacing="0" class="maincont" width="100%" style="padding-right: 5px; padding-left: 5px; width: 414px; padding-top: 0px !important; padding-bottom: 0px !important;"><tbody><tr><td align="center" bgcolor="#F0F0F0" valign="top" style="border-collapse: collapse;"><table bgcolor="#F0F0F0" border="0" cellpadding="0" cellspacing="0" class="container" width="600" style="text-align: start; width: 393.296875px;"><tbody><tr><td align="center" valign="top" style="border-collapse: collapse;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="text-align: start;"><tbody><tr><td align="center" class="spacer10" height="10" style="text-align: start; border-collapse: collapse;"><br></td></tr><tr><td valign="top" style="border-collapse: collapse; padding: 0px 0px 15px;"><p style="margin: 0px;"><br></p></td></tr><tr><td align="center" class="nopadding" valign="top" style="border-collapse: collapse; text-align: center; line-height: 15px; padding: 10px 20px !important;"><p></p><div style="text-align: start;"><a data-targettype="webpage" href="http://www.prweb.com/?elqTrackId=0c7a9545b5ae40db8b3027624c803f68&elq=123c7b9ebd57426081e166217a3a3948&elqaid=3691&elqat=1&elqCampaignId=2353" target="_blank" style="font-weight: bold; text-decoration: none; background-color: rgba(255, 255, 255, 0);">prweb.com</a></div><p></p></td></tr><tr><td align="center" class="spacer20" height="20" style="text-align: start; border-collapse: collapse; height: 10px !important;"><span style="background-color: rgba(255, 255, 255, 0);"> </span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><span style="background-color: rgba(255, 255, 255, 0);"><img src="http://app.communicate.cision.com/e/FooterImages/FooterImage1?elq=123c7b9ebd57426081e166217a3a3948&siteid=1632284857" alt="" border="0" width="1px" height="1px" style="border: none; font-weight: bold; height: auto; line-height: 14px; outline: none;"></span><br><br><div id="AppleMailSignature" dir="ltr"><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);">505.301.6369</span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="mailto:RPaglia@gmail.com">RPaglia@gmail.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://AutomotiveDigitalMarketing.com">AutomotiveDigitalMarketing.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">IG @RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-43410734686563482422019-02-14T12:09:00.001-07:002019-02-14T12:09:38.715-07:00Leads That Result in “No Response”<div><br></div><div class="divbody" style="box-sizing: border-box; padding: 0px; width: 414px; text-align: center; margin: 0px; outline: none; line-height: 1.1;"><table class="template-table" border="0" cellpadding="0" cellspacing="0" width="100%" align="left" style="box-sizing: border-box; width: 374px; min-width: auto; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><tr style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><td align="center" valign="top" width="100%" style="box-sizing: border-box; width: 374px; display: block !important; float: none !important; clear: both !important;"><table class="template-table" border="0" cellpadding="0" cellspacing="0" width="600" bgcolor="#ffffff" style="box-sizing: border-box; width: 374px; min-width: auto; max-width: 600px; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><tr style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><td id="layout_table_343b4072962f16f5484d87ee3c3edbed165b8060" valign="top" align="center" width="600" style="box-sizing: border-box; width: 374px; display: block !important; float: none !important; clear: both !important;"><table cellpadding="0" cellspacing="0" border="0" class="layout layout-table root-table" width="600" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><tr style="font-family: arial; font-size: 13px; background-color: rgb(255, 255, 255); box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><td id="layout-row-margin106" valign="top" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr id="layout-row106" class="layout layout-row widget _widget_break " style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td id="layout-row-padding106" valign="top" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important; line-height: 0;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; border-collapse: collapse; width: 374px; min-width: 100%; line-height: 0; display: block !important; float: none !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td align="center" height="6" width="600" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important; line-height: 0;"><table align="center" border="0" cellpadding="0" cellspacing="0" height="6" width="600" style="box-sizing: border-box; border-collapse: collapse; width: 374px; line-height: 0; max-width: 100%; display: block !important; float: none !important; min-width: auto !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td class="break-line" bgcolor="#42bfff" height="6" width="600" style="box-sizing: border-box; display: block !important; float: none !important; width: 600px; clear: both !important; margin: auto !important; line-height: 6px; height: 6px; background-color: rgb(66, 191, 255);"></td></tr></tbody></table></td></tr><tr style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td height="11" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important; height: 11px; font-size: 11px; line-height: 0;"></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><td id="layout-row-margin100" valign="top" style="box-sizing: border-box; width: 374px; padding: 0px; display: block !important; float: none !important; clear: both !important;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: initial !important; clear: both !important;"><tbody style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><tr id="layout-row100" class="layout layout-row widget _widget_text style100" style="box-sizing: border-box; width: 374px; margin: 0px; padding: 0px; display: block !important; float: none !important;"><td id="layout-row-padding100" valign="top" style="box-sizing: border-box; width: 374px; padding: 0px 0px 40px; display: block !important; float: none !important; clear: both !important;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><tr style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><td id="text_div82" class="td_text td_block" valign="top" align="left" style="box-sizing: border-box; width: 374px; line-height: 1.5; text-decoration: inherit; display: block !important; float: none !important; clear: both !important;"><div class="" data-line-height="1.5" style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px; line-height: 1.5;"><p class="" style="color: inherit; font-family: Arial; font-size: inherit; background-color: rgb(255, 255, 255); box-sizing: border-box; width: 374px; margin: 0px; outline: none; padding: 0px; line-height: inherit; text-decoration: inherit; float: none !important; clear: both !important;"></p><span style="background-color: rgba(255, 255, 255, 0);"><div class="" style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px; display: inline;"></div></span><p class="" style="text-align: -webkit-left; box-sizing: border-box; width: 374px; margin: 0px; outline: none; padding: 0px; line-height: inherit; float: none !important; clear: both !important;"><span style="text-decoration: inherit; background-color: rgba(255, 255, 255, 0); text-align: center;">Is there anything more frustrating than to have</span><span style="text-decoration: inherit; background-color: rgba(255, 255, 255, 0); text-align: center;"> </span><strong style="text-decoration: inherit; text-align: center; box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">your phone chirp with a text notification reading</strong><span style="text-decoration: inherit; background-color: rgba(255, 255, 255, 0); text-align: center;"> </span><em style="text-decoration: inherit; text-align: center; box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">"Please contact me ASAP about your 2014 Accord,"</em><span style="text-decoration: inherit; background-color: rgba(255, 255, 255, 0); text-align: center;">dialing their number 15 seconds later, and they don't answer?</span></p><span style="background-color: rgba(255, 255, 255, 0);"><span class="" style="box-sizing: border-box; line-height: inherit; text-decoration: inherit;"><br style="box-sizing: border-box;">So then you send a text, no response. You call a few hours later, shoot a couple more text messages, and still no response. <br style="box-sizing: border-box;"><br style="box-sizing: border-box;"><strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">It's easy for</strong> <strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">customers to shop however they want, but it sure can be difficult for dealers to actually connect with them.</strong> Why is that? Is it really just lead quality or response time?<br style="box-sizing: border-box;"><br style="box-sizing: border-box;">Whether you're an owner, manager, salesperson or anything in between you know this happens, but you already have <strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">so much on your plate</strong> that finding the time to tackle an issue like this can be nearly impossible. <br style="box-sizing: border-box;"><br style="box-sizing: border-box;">Here's the thing, it's not realistic to think that "one day" you will have the time to figure it out. That day never comes. There's just too much to do in today's dealership! <br style="box-sizing: border-box;"><br style="box-sizing: border-box;">— <strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">The good news?</strong> Here at <a data-cke-saved-href="http://ipd934.acemlnc.com/lt.php?s=73830cde08b28e6ac31ff42ec1f97a76&i=7A8A5A11" href="http://ipd934.acemlnc.com/lt.php?s=73830cde08b28e6ac31ff42ec1f97a76&i=7A8A5A11" data-ac-default-color="1" target="_blank" style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;"><span style="box-sizing: border-box; line-height: inherit; text-decoration: inherit;">iPD</span></a> we are the best in the business when it comes to connecting your customers to you.<br style="box-sizing: border-box;"><br style="box-sizing: border-box;">The way a consumer is handled is the action that opens the door to a sale, and we make sure that <strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">no matter how busy your showroom gets every lead is handled quickly and effectively</strong>. Of course, we ensure that you have access to all leads, but we take the pressure off you for all the legwork! <br style="box-sizing: border-box;"><br style="box-sizing: border-box;">—<strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">The even better news?</strong> Our in-house BDC gets world class results!<br style="box-sizing: border-box;"><br style="box-sizing: border-box;">These aren't part-time teenagers who don't know the car business. Our BDC is filled with skilled, long tenured, full-time workers that know how to set appointments that actually show up. We're talking <strong style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">nearly 80% pre-screened appointment rates</strong> with multiple points of contact <em style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px;">including calls, texts, video email, social media, custom branded landing pages</em>, all backed with fresh data directly from the Bureaus. <br style="box-sizing: border-box;"><br style="box-sizing: border-box;">Look, the best lead is the one willing to open a dialogue with you right now. Call us now at <a href="tel:813-630-5888" dir="ltr" x-apple-data-detectors="true" x-apple-data-detectors-type="telephone" x-apple-data-detectors-result="2" style="box-sizing: border-box;">813-630-5888</a>, press 1 and let us start connecting buyers in your market with you TODAY!<br style="box-sizing: border-box;"><br class="" style="box-sizing: border-box;"></span><span class="" style="box-sizing: border-box; line-height: inherit; text-decoration: inherit; margin: 0px;">If you have any questions or thoughts feel free to<span style="box-sizing: border-box; line-height: inherit; text-decoration: inherit;"> reach out </span>at any time.</span><br style="box-sizing: border-box; margin-right: 0px; margin-left: 0px;"><br style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: inherit; text-decoration: inherit; margin: 0px;">Thanks again!</span></span></div><div class="" data-line-height="1.5" style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px; line-height: 1.5;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="box-sizing: border-box; line-height: inherit; text-decoration: inherit; margin: 0px;"><br></span></span></div><div class="" data-line-height="1.5" style="box-sizing: border-box; margin: 0px; outline: none; padding: 0px; line-height: 1.5;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="box-sizing: border-box; line-height: inherit; text-decoration: inherit; margin: 0px;">David Villa</span></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr id="layout-row103" class="layout layout-row clear-this " style="box-sizing: border-box; width: 374px; display: block !important; float: none !important;"><td id="layout-row-padding103" valign="top" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td id="layout_table_53ab7ec5e5c6bfa3274d171da2c76bc5281fe370" valign="top" width="499" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important;"><table cellpadding="0" cellspacing="0" border="0" class="layout layout-table " width="499" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr id="layout-row105" class="layout layout-row clear-this " style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td id="layout-row-padding105" valign="top" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td id="layout_table_181212e34719ea0ca83a812f36bea25a00d43587" valign="top" width="256" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important;"><table cellpadding="0" cellspacing="0" border="0" class="layout layout-table " width="256" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><td id="layout-row-margin104" valign="top" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important; padding: 0px;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: initial !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"><tr id="layout-row104" class="layout layout-row widget _widget_text style104" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; margin: 0px; padding: 0px;"><td id="layout-row-padding104" valign="top" style="box-sizing: border-box; display: block !important; float: none !important; width: 374px; clear: both !important; padding: 0px 0px 20px;"><table width="100%" border="0" cellpadding="0" cellspacing="0" style="box-sizing: border-box; width: 374px; min-width: 100%; display: block !important; float: none !important; border-collapse: collapse !important; clear: both !important;"><tbody style="box-sizing: border-box; display: block !important; float: none !important; width: 374px;"></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><img src="http://ipd934.acemlnc.com/lt.php?nl=5&c=7&m=8&s=73830cde08b28e6ac31ff42ec1f97a76&l=open" border="0" width="1" height="1" style="box-sizing: border-box; text-align: center; display: block; border: 0px; overflow: hidden; width: 1px !important; min-width: 1px !important; max-width: 1px !important; height: 1px !important;"><span style="background-color: rgba(255, 255, 255, 0); text-align: center;"><a href="http://www.AutomotiveDigitalMarketing.com">www.AutomotiveDigitalMarketing.com</a></span><div dir="ltr"><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">IG @RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-896088961807197562019-02-12T20:04:00.001-07:002019-02-12T20:04:59.097-07:00What is Nationalism?<span class="dt hasSdSense" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-stretch: normal; line-height: 22px; vertical-align: baseline; display: inline; background-color: rgba(255, 255, 255, 0);">Nationalism is exemplified by loyalty and devotion to a nation.</span><div><span class="sd" style="background-color: rgba(255, 255, 255, 0); box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline;">E</span><span class="sd" style="background-color: rgba(255, 255, 255, 0); box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: italic; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline;">specially,</span><span style="background-color: rgba(255, 255, 255, 0);"> </span><span class="dtText" style="background-color: rgba(255, 255, 255, 0); box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline;">a sense of national consciousness exalting one nation above all others. </span></div><div><span class="dtText" style="background-color: rgba(255, 255, 255, 0); box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline;"><br></span></div><div><span class="dtText" style="background-color: rgba(255, 255, 255, 0); box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline;">In practice, Nationalism places primary emphasis on promotion of its own culture and interests as opposed to, and above those of other nations or groups. </span><span class="sdsense" style="box-sizing: border-box; margin: 0px; padding: 10px 0px 0px; border: 0px; font-stretch: normal; line-height: 22px; vertical-align: baseline; display: block;"><span class="ex-sent t no-aq sents" style="box-sizing: border-box; margin: 0px; padding-top: 5px; padding-right: 0px; padding-left: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline; display: block; padding-bottom: 0px !important;"><span style="background-color: rgba(255, 255, 255, 0);">Intense <span class="mw_t_wi" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: italic; font-variant-caps: inherit; font-stretch: normal; line-height: 22px; vertical-align: baseline;">nationalism</span> has been one of the primary causes of several major wars and military actions. </span></span></span><div dir="ltr"><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">IG @RalphPaglia</span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><br></div></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-25431812156177346322019-02-05T15:45:00.001-07:002019-02-05T15:45:31.612-07:00What Ralph Paglia Has To Offer<div dir="ltr"><span></span></div><div dir="ltr"><meta http-equiv="content-type" content="text/html; charset=utf-8">Ralph Paglia provides consulting services and expert guidance to auto industry stakeholders, such as car dealers, car companies and suppliers to both. <div><br></div><div>Paglia's history includes dealer implementation of CRM applications and Digital Marketing process and selling systems. </div><div><br></div><div>Paglia designs and deploys Human Resource and organizational development that leverages technical efficiencies provided by digital transformation. </div><div><br></div><div>On the supplier side, Paglia has assisted many companies in their product development planning and Go-To-Market strategy. </div><div><br></div><div>Paglia's 30 plus years of experience with automotive digital marketing and sales systems provides a backdrop to greatly enhance current and future strategies and tactics. He knows what works and he has seen the pitfalls and challenges. <br><br><div dir="ltr"><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://AutomotiveDigitalMarketing.com">AutomotiveDigitalMarketing.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">IG @RalphPaglia</span></div><div><br></div></div></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-77074349909243346432018-12-29T23:07:00.001-07:002018-12-29T23:07:23.310-07:00Camel Bone Jewelry Box - Middle East Antique ($25)<div dir="ltr">I am selling a Camel Bone Jewelry Box - Middle East Antique for $25 on OfferUp. Check it out.<br><br>This very old jewelry box from the Middle East is made from Camel Bones, hammered brass, velvet lining and local semi-precious stones. It is hinges and has a lockable clasp Using an Owl design. Approximately 4.5" wide, 3.5" deep and 2" tall. Look and feel is very genuine and very old. Great collector item should be bought with the oval companion box also listed for sale. <br><a href="https://offerup.co/bIGegdtU3S">more details...</a><br><br><img src="https://images.offerup.com/3I0tXjJtoObvyu9L8VKnNWaYJqI=/600x600/ca79/ca79b2be7dfd4973b9036411c2b6fc28.jpg?ref=grp" border="0"><br></div><br><br><div dir="ltr"><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://AutomotiveDigitalMarketing.com">AutomotiveDigitalMarketing.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">IG @RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-9481214687737709732018-12-19T04:21:00.001-07:002018-12-19T04:21:26.385-07:00Uber Ride Credit<div dir="ltr">Ralph has given you a FREE Uber ride (up to $15). To claim your free gift, sign up using this link: <a href="https://www.uber.com/invite/t4pkv">https://www.uber.com/invite/t4pkv</a></div><br><br><div id="AppleMailSignature" dir="ltr"><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);">505.301.6369</span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="mailto:RPaglia@gmail.com">RPaglia@gmail.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://AutomotiveDigitalMarketing.com">AutomotiveDigitalMarketing.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">IG @RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-46956991292875946882018-04-27T20:49:00.001-07:002018-04-27T20:49:50.702-07:00Dogon Tribe Granary Door from 18th Century (North Africa) ($675)<div><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVRWt4oZ_SaScwX2_rO1HY2mJvJgAhbE0xtivsZhg_3_0ozCVak1DIf7LG2zuOrBjJ9SGhJU9MNQerXQARINDohjP4EKCxxBGTCOjQsgV6kMmXc6DUZedczytokPEY8ny5SwzynaxCV78/s1600/image1-790707.jpeg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVRWt4oZ_SaScwX2_rO1HY2mJvJgAhbE0xtivsZhg_3_0ozCVak1DIf7LG2zuOrBjJ9SGhJU9MNQerXQARINDohjP4EKCxxBGTCOjQsgV6kMmXc6DUZedczytokPEY8ny5SwzynaxCV78/s400/image1-790707.jpeg" border="0" alt="" id="BLOGGER_PHOTO_ID_6549341477797357602" /></a><span style="font-size: 12pt;"><b><br></b></span></p><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;"><b>A rare 300+ year old artifact of museum quality which chronicles the contact between an alien life form from the Sirius solar system and humans on Earth. </b></span></p><br>I am selling a Dogon Tribe Granary Door from 18th Century (North Africa) for $675 on OfferUp. Check it out.<br><br>You will never see one of these available ever again! The Dogon Tribe has lived in Sub Sahara Northern Africa for thousands of years. Their knowledge of celestial details, such as SIRIUS being a binary star, transcends that of modern man and has confounded anthropologists for over 100 years. When the Hubble Telescope was placed in orbit, it was discovered that the details shared by the Dogon Tribal Priests in 1908 and recorded on film were actually true! This 22" Wide by 41" Tall Village Granary Door was in use during the 18th century and has carved pictographs telling the story of when the Nommi came to earth... The Nommi were amphibious by nature and gave the Dogon their knowledge of celestial systems, mathematics, science, agriculture, the rule of law and more. The Nommi came to Earth from a planet in the SIRIUS solar system. This granary Door was a gift sent to me for Christmas 2007 after I had given an impromptu presentation about the Dogon Tribe's knowledge of the Sirius system which was more accurate than modern science and only became evident after Hubble was launched. This item belongs in a museum and is actually priceless in documenting contact between an alien species and humans. I am embarrassed to be offering it for $1,000 but my situation is dire and I have run out of options. Size is 22 inches wide by 41 inches tall. Constructed of a dark hardwood, hammer forged bronze nails, latch mechanism and 3D Relief carvings. <br><a href="https://offerup.co/wWtJzUuqtM">more details...</a><br><br><img src="https://d2j6tswx2otu6e.cloudfront.net/aa5m8zwB5JLa7lfBJji8vDnW0XA=/600x800/9099/9099b92e7cc846ab97587659e3d91789.jpg?ref=grp" border="0"><br></div><br><br><div><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph PagliaN</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-83455412341654601912018-04-24T08:33:00.001-07:002018-04-24T08:33:23.441-07:00Search Engine Advertising Versus Search Engine Optimization<div><span></span></div><div><div><span></span></div><div><div><span></span></div><div><div id="page" class="site" style="box-sizing: inherit;"><a class="skip-link screen-reader-text" href="https://sanfranciscoseocompany461159761.wordpress.com/pay-per-click-ppc/#content" style="box-sizing: inherit; transition: 0.3s; clip: rect(1px, 1px, 1px, 1px); height: 1px; width: 1px; overflow: hidden; position: absolute; left: -1000em;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);">Skip to content</span></font></a><div id="content" class="site-content" style="box-sizing: inherit; margin: 0px auto; width: 337.5px;"><div id="primary" class="content-area" style="box-sizing: inherit; margin: 0px auto; width: 337.5px;"><main id="main" class="site-main" role="main" style="box-sizing: inherit; margin: 0px auto;"><article id="post-239" class="post-239 page type-page status-publish has-post-thumbnail hentry" style="box-sizing: inherit; display: table; content: ""; table-layout: fixed; border-bottom-width: 0px; margin: 0px 0px 3.2em; padding: 0px; width: 337.5px;"><header class="entry-header" style="box-sizing: inherit; margin-bottom: 1.6em;"><h1 class="entry-title" style="box-sizing: inherit; margin: 0px; clear: both;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Pay Per Click Advertising</span></font></h1></header><div class="entry-content" style="box-sizing: inherit; margin: 0px 0px 1.6em;"><h1 style="box-sizing: inherit; margin: 0.2em 0px; clear: both; font-weight: 400;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Pay Per Click <a href="https://sanfranciscoseocompany461159761.wordpress.com/local-ppc-company-in-san-francisco/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">(PPC) Advertising</a></span></font></h1><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is <span style="box-sizing: inherit; font-style: italic;"><a href="https://sanfranciscoseocompany461159761.wordpress.com/local-ppc-company-in-san-francisco/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">pay per click (PPC)</a></span>*.</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways**. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a href="https://sanfranciscoseocompany461159761.wordpress.com/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">San Francisco SEO Company</a>. is able to provide your PPC marketing strategy with support and value on your company's domain. We work with you to manage your PPC efforts and maximize your website's potential search traffic and ulitmately, conversions and ROI.</span></font></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">Each project valuation tends to be unique based upon individual goals. However, actionable recommendations can normally be categorized into several subvaluations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.</span></p><h2 style="box-sizing: inherit; clear: both; margin-top: 0.2em; margin-bottom: 0.2em;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Traffic Acquisition Methodology and Opportunities</span></font></h2><hr style="box-sizing: content-box; height: 1px; border: 0px; margin: 0.8em auto; max-width: 66%;"><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">Without well researched goals and an understanding of not just what opportunities exist today, but also what opportunities are developing tomorrow and beyond, a successful PPC campaign can never be realized, much less optimized and maximized.</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="background-color: rgba(255, 255, 255, 0);">Advanced keyword research strategies coupled with analytics and industry research are foundational elements of the <a href="https://sanfranciscoseocompany461159761.wordpress.com/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">San Francisco SEO Company</a>. methodology. That research will provide awareness and insights into new keyword opportunities, progressive search behaviors and new potential keyword considerations as they develop.</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a href="https://sanfranciscoseocompany461159761.wordpress.com/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">San Francisco SEO Company</a>'s PPC search management services are more than just a keyword bidding solution. We will identify themes and areas of concern and/or weakness. We'll focus on generating more targeted, less costly, converting traffic, in addition to being the starting point for a long-term, mutually beneficial partnership. We offer a complete PPC campaign management program, including:</span></font></p><ul style="box-sizing: inherit; margin: 0px 0px 1.6em 3.2em; padding-left: 0px; list-style-position: initial; list-style-image: initial;"><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Focusing on the major PPC network providers and achieving the greatest market share gains</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Developing an ongoing custom online advertising strategy and supporting new traffic</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Defining where to geographically show your keyword-targeted ads</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Improving PPC-related quality scores and solidifying existing rankings</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Monitoring results and making recommendations on an ongoing basis to continually enhance account performance, site performance and ROI</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Staying informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals</span></li></ul><div class="suez-col-7" style="box-sizing: inherit;"><div style="box-sizing: inherit;"><h2 style="box-sizing: inherit; clear: both; font-weight: 400; margin-top: 0.2em; margin-bottom: 0.2em;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Premier PPC Program Services</span></font></h2><ul id="partner-services" style="box-sizing: inherit; margin: 0px 0px 1.6em 3.2em; padding-left: 0px; list-style-position: initial; list-style-image: initial;"><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Take advantage of our PPC knowledge, SEO product expertise, and access to our proprietary tools and Google technology to create high-performing campaigns. The goal is conversion, and that means the right traffic in all forms.</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">From setup to optimization, our PPC management program is a full service management can help you maximize your business ROI.</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Via our PPCToolSet, we present regular detailed performance data that provides insights into how your PPC campaigns are performing.</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">Our Premier PPC Program offers aggressive support with email and phone contact when you have questions or simply want to better understand your campaign results. Our dedicated Client Liaison staff will keep you informed with weekly phone calls, rapid email response, and proactive reporting.</span></li><li style="box-sizing: inherit;"><span style="background-color: rgba(255, 255, 255, 0);">This program is enhanced management and is offered at an increase of 2% of spend per month in additional to the base program fee.</span></li></ul></div></div><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);">* Also known as Pay Per Search, PPC Marketing, PPC, Pay For Performance, Paid Search, Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising</span></p><p style="box-sizing: inherit; margin-top: 0px; margin-bottom: 1.6em;"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);">**You may see the Paid ads labeled: Ads, Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings, but they all deliver paid search results</span></p><h1 style="box-sizing: inherit; margin: 0.2em 0px; clear: both; font-weight: 400;"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);"><font size="3">Check out <a href="https://sanfranciscoseocompany461159761.wordpress.com/" target="_blank" rel="noopener" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">San Francisco SEO</a>'s organic rankings in <abbr style="box-sizing: inherit; border-bottom-width: 1px; border-bottom-style: dotted; border-bottom-color: rgb(102, 102, 102); cursor: help;">Google</abbr></font></span></h1><div class="m_-417353868709905676gmail-headfix" style="box-sizing: inherit;"><table border="0" width="100%" cellspacing="0" cellpadding="0" style="box-sizing: inherit; border-collapse: collapse; border-spacing: 0px; margin: 0px 0px 1.6em; width: 337.5px;"><tbody style="box-sizing: inherit;"><tr class="m_-417353868709905676gmail-headfix" style="box-sizing: inherit;"><th scope="col" width="56%" style="text-align: start; box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 3px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);"><a href="https://sanfranciscoseocompany461159761.wordpress.com/seo-keyword-research/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">Keywords</a></span></th><th scope="col" width="20%" style="text-align: start; box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 3px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);"><a href="https://sanfranciscoseocompany461159761.wordpress.com/how-to-monitor-search-engine-rankings-seo-progress/" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">Ranking</a></span></th></tr></tbody></table></div><div class="m_-417353868709905676gmail-table_scroll" style="box-sizing: inherit;"><table border="0" width="100%" cellspacing="0" cellpadding="0" style="box-sizing: inherit; border-collapse: collapse; border-spacing: 0px; margin: 0px 0px 1.6em; width: 337.5px;"><tbody style="box-sizing: inherit;"><tr style="box-sizing: inherit;"><td width="80%" style="box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);">SEO Company <a href="https://en.wikipedia.org/wiki/San_Francisco" target="_blank" rel="noopener" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">San Francisco</a></span></td><td width="20%" style="box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);">1</span></td></tr><tr style="box-sizing: inherit;"><td style="box-sizing: inherit; padding: 0.4em 0.2em; 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word-wrap: break-word; overflow-wrap: break-word;">San Francisco</a></span></td><td style="box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);">3</span></td></tr><tr style="box-sizing: inherit;"><td style="box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; font-style: italic; background-color: rgba(255, 255, 255, 0);">Website Optimization <a href="https://en.wikipedia.org/wiki/San_Francisco" target="_blank" rel="noopener" style="box-sizing: inherit; transition: 0.3s; word-wrap: break-word; overflow-wrap: break-word;">San Francisco</a></span></td><td style="box-sizing: inherit; padding: 0.4em 0.2em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(232, 233, 234);"><span style="box-sizing: inherit; 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max-width: 100%; width: 1px; height: 1px; position: absolute; top: -100px;"></iframe><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span><br><div id="AppleMailSignature"><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div></div></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-13612080282292209612018-04-14T03:44:00.000-07:002018-04-14T03:45:02.150-07:00Pahrump-based radio host Art Bell dies at 72 – Las Vegas Review-Journal<div><p style="margin: 0px 0px 1em; padding: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLDTvVCfBBqPnLm9TFddkZHwoyj-ozofvG3bBd47_V91VGYAst5tJYvLdTAhA5L2j_l-9_XWtlrPtsUs63NMysot89qezpe0Z_gXULvUezmuVy3yf34K9AdymuRyuE_-BsgAktKbq6JsA/s1600/image1-702163.jpeg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLDTvVCfBBqPnLm9TFddkZHwoyj-ozofvG3bBd47_V91VGYAst5tJYvLdTAhA5L2j_l-9_XWtlrPtsUs63NMysot89qezpe0Z_gXULvUezmuVy3yf34K9AdymuRyuE_-BsgAktKbq6JsA/s400/image1-702163.jpeg" border="0" alt="" id="BLOGGER_PHOTO_ID_6544253273921203282" /></a><span style="background-color: rgba(255, 255, 255, 0);">Longtime radio host Art Bell died Friday at his Pahrump home, the Nye County Sheriff's Office announced. He was 72.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Bell's paranormal-themed show, "Coast to Coast AM," was syndicated on about 500 North American stations in the 1990s before he left the nightly show in 2002. He broadcast the show from Pahrump's KNYE 95.1 FM, a station he founded.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Bell retired several times in his career, which included a short-lived show on SiriusXM satellite radio in 2013.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Returning to terrestrial radio afterward was not a difficult decision, <a href="https://pvtimes.com/news/legendary-art-bell-returning-to-airwaves/" target="_blank">he told the Pahrump Valley Times in August 2013</a>.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">"That's easy, because I love it," he said at the time. "It's my life, and that's all I have ever done. I went through a lot of family problems, so that interrupted things, and I was overseas for four years, and that certainly interrupted things. I went back into radio because I love it." </span></p><p style="margin: 0px 0px 1em; padding: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Igm7VDiBDWw_ZII_ibMoY9DBjPjfsUUVR_EhJrcItTUgnWMfYb0QbmbW3www8AemuiPNCAyB-11EIRYhy-Sz-StjgXbVJkdfN-PKJF3xNi3ODn9AG6vZhGjTIO5hNkArwf-uUsmm7Tk/s1600/image2-705962.jpeg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Igm7VDiBDWw_ZII_ibMoY9DBjPjfsUUVR_EhJrcItTUgnWMfYb0QbmbW3www8AemuiPNCAyB-11EIRYhy-Sz-StjgXbVJkdfN-PKJF3xNi3ODn9AG6vZhGjTIO5hNkArwf-uUsmm7Tk/s400/image2-705962.jpeg" border="0" alt="" id="BLOGGER_PHOTO_ID_6544253294866884562" /></a><span style="background-color: rgba(255, 255, 255, 0);">Bell was inducted into the Nevada Broadcasters Association Hall of Fame in 2006. He did not attend the presentation.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">In 2008, Bell was inducted into the National Radio Hall of Fame.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Bell was born in Jacksonville, North Carolina, on June 17, 1945. He served in the the U.S. Air Force as a medic during the Vietnam War.</span></p><p style="margin: 0px 0px 1em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">According to the Coast to Coast AM website, Bell was an FCC licensed radio technician at age 13. He also set a Guinness World Record for a solo broadcast marathon, at more than 116 hours, while working as a DJ in Okinawa, Japan, the website said.</span></p></div><div><b>Source</b>: <a href="https://www.reviewjournal.com/local/local-nevada/pahrump-based-radio-host-art-bell-dies-at-72/">https://www.reviewjournal.com/local/local-nevada/pahrump-based-radio-host-art-bell-dies-at-72/</a> </div><br><div><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-66270913378173347412018-03-16T01:46:00.001-07:002018-03-16T01:46:26.102-07:00Stunningly Beautiful American Indian Painting (print) ($125)<div>I am selling a Stunningly Beautiful American Indian Painting (print) for $125 on OfferUp. Check it out.<br><br>I purchased this breathtaking and beautifully framed high quality print of an oil and acrylic painted by a Navajo artist while I was at the Cave Creek Art Festival in 2006. It is a uniquely beautiful painting that has an almost hypnotic impact on the viewer. The frame is exceptionally nice and well crafted. I paid $575 for this print/painting and am selling it for less than half... I need money now so I'm selling what should be a family heirloom. Don't miss out on this high value painting/framed print being sold below market value due to my financial desperation.<br><a href="https://offerup.co/wmDh6UwqkL">more details...</a><br><br><img src="https://d2j6tswx2otu6e.cloudfront.net/v6mtCpR7bP8eJOrLXLbH5sAJqLc=/600x800/784f/784fb14283b04689a91f1d51b501300e.jpg?ref=grp" border="0"><br></div><div><br><br><span style="background-color: rgba(255, 255, 255, 0);">"Sent from Ralph Paglia's Lucky iPad"</span></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-38770027997338737532018-03-05T21:10:00.001-07:002018-03-05T21:10:27.458-07:00Dominion Now Offers Advanced CRM Applications<div><span></span></div><div><header style="position: relative; width: auto; padding-top: 0px; background-image: none; margin: 0px 1em 1.5em;"><div style="padding: 0px; margin: 0px; background-size: 36%; background-position: 5px 12px;"><h1 class="epi-fontLg bwalignc" style="text-align: start; font-stretch: normal; line-height: 34px; margin: 0px; list-style-position: inside; max-width: none; padding: 0px;"><b style="background-color: rgba(255, 255, 255, 0);"><font size="3">Dominion Dealer Solutions Launches New Cloud-Based Automotive CRM Software</font></b></h1></div></header><div class="bw-release-body " style="margin: 0px 1em;"><div class="bw-release-story" itemprop="articleBody" style="overflow: hidden;"><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">NORFOLK, Va.--(<span itemprop="provider publisher copyrightHolder" itemscope="itemscope" itemtype="https://schema.org/Organization" itemid="https://www.businesswire.com"><span itemprop="name"><a rel="nofollow" itemprop="url" href="https://www.businesswire.com/" style="text-decoration: none; outline: none;">BUSINESS WIRE</a></span></span>)--Dominion Dealer Solutions announced today the launch of its new CRM, Dominion Vision<span style="line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;">TM</span>. The most advanced automotive CRM in the market today, Dominion Vision combines the most intuitive CRM interface in the market with customized reporting and consumer-focused communication tools to create an easy-to-use CRM that will satisfy customers, sales reps and management. Powered by CRMSuite, Dominion Vision is the result of a business partnership designed to integrate CRMSuite's state-of-the-art CRM technology with Dominion Dealer Solutions' portfolio of high-performance digital marketing and data-mining software offerings.</span></p><blockquote style="margin: 5px 15px 15px 0px; font-stretch: normal; line-height: 1.1667em; float: left; position: relative; top: -0.0833em; width: 347px; border-right-width: 1px !important; border-right-style: solid !important; border-right-color: rgb(122, 165, 42) !important;"><p id="pull-quote" style="margin: 4px 0px; line-height: 26px; padding-right: 12px; word-wrap: break-word;"><span style="background-color: rgba(255, 255, 255, 0);">"There are many CRMs in the marketplace but Dominion Vision is truly different. From our rich CRM legacy with AVV and Autobase, Dominion has always been committed to the dealer – using the latest technology to build simple and elegant solutions"</span></p><a href="https://www.businesswire.com/news/home/20180305005102/en/Dominion-Dealer-Solutions-Launches-New-Cloud-Based-Automotive#" id="tweet-pull-quote" style="text-decoration: none; background-image: url(https://abs.twimg.com/errors/logo23x19.png); float: left; margin: 10px 0px; padding: 3px 3px 3px 28px; border: none; outline: none medium !important; background-position: -1px center; background-repeat: no-repeat no-repeat;"><font color="#000000"><span style="background-color: rgba(255, 255, 255, 0);">Tweet this</span></font></a></blockquote><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">Dominion Vision CRM eliminates conventional CRM thinking by combining ease-of-use functionality with user-tailored dashboards. Intuitive technology erases the need for traditional action plans and lineated work flows. Dominion Vision learns about your customers and their preferences <b>– </b>helping your sales people connect with prospects using the best possible method at the best possible time. With real data at your fingertips, Dominion Vision is a true business intelligence tool. Mobility for all users is available via both a tablet-friendly interface and a downloadable mobile app.</span></p><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">"There are many CRMs in the marketplace but Dominion Vision is truly different. From our rich CRM legacy with AVV and Autobase, Dominion has always been committed to the dealer <b>– </b>using the latest technology to build simple and elegant solutions," says Jack Ross, president of Dominion Dealer Solutions. "Now all of our tools, from DMS to CRM, equity mining to digital products, can work together to help car dealers sell more cars."</span></p><div class="bw-release-story" itemprop="articleBody" style="overflow: hidden;"><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">Dominion Vision also includes proactive communication using machine learning to track consumer communications preferences in the form of a virtual, personal assistant, "Olivia." No longer will customers fall through the gaps. This feature will scan the customer database on a regular basis and communicate via email, text or voicemail with prospects who have not been contacted. Customer responses will be forwarded to the salesperson to re-initiate sales and service communication.</span></p><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">Get a firsthand look at our NADA Booth #3716C. To schedule a presentation of Dominion Vision, please call 877-421-1040 or visit <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.transformyourcrm.com&esheet=51767415&newsitemid=20180305005102&lan=en-US&anchor=www.transformyourcrm.com&index=1&md5=c9a5f61e65a484bf8984f0b06ee111cb" rel="nofollow" style="text-decoration: none; outline: none;">www.transformyourcrm.com</a>.</span></p><p style="margin: 0px 0px 1.5em;"><span class="bwuline" style="text-decoration: underline; background-color: rgba(255, 255, 255, 0);"><b>About Dominion Dealer Solutions</b></span></p><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">Dominion Dealer Solutions improves dealers' lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today's automotive dealerships. Based in Norfolk, Virginia, every OEM and more than 10,000 U.S. dealers depend on Dominion's foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.drivedominion.com%2F&esheet=51767415&newsitemid=20180305005102&lan=en-US&anchor=website&index=2&md5=f3feff1b0482a61c7ad03ad234f75f13" rel="nofollow" style="text-decoration: none; outline: none;">website</a>, like us on <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2FDominionDealerSolutions%2F&esheet=51767415&newsitemid=20180305005102&lan=en-US&anchor=Facebook&index=3&md5=fef00ad7b451398a18c551f0d413df65" rel="nofollow" style="text-decoration: none; outline: none;">Facebook</a>, LinkedIn or <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fuser%2FDominionDealer&esheet=51767415&newsitemid=20180305005102&lan=en-US&anchor=Youtube&index=4&md5=f294d8a2780d0d3998fe1f4997734013" rel="nofollow" style="text-decoration: none; outline: none;">Youtube</a>, or follow us on <a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2Fdominiondealer&esheet=51767415&newsitemid=20180305005102&lan=en-US&anchor=Twitter&index=5&md5=3418b62d8386647a3e49b7e74bb32a43" rel="nofollow" style="text-decoration: none; outline: none;">Twitter</a>.</span></p><p style="margin: 0px 0px 1.5em;"><span class="bwuline" style="text-decoration: underline; background-color: rgba(255, 255, 255, 0);"><b>About Dominion Enterprises</b></span></p><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple business verticals. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Our B2C web and mobile portals serve the housing, franchise and travel markets and include popular sites such as <a href="http://Homes.com">Homes.com</a>. Dominion Enterprises is headquartered in Norfolk, Virginia and has offices across the U.S.</span></p><p style="margin: 0px 0px 1.5em;"></p></div><div class="bw-release-contact"><h2 style="font-weight: 500; font-stretch: normal; line-height: 1.1667em; margin: 0px; cursor: pointer;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Contacts</span></font></h2><p style="margin: 0px 0px 1.5em;"><span style="background-color: rgba(255, 255, 255, 0);">Dominion Dealer Solutions<br>Jennifer Sanford, 757-351-8183<br>Vice President of Marketing and Industry Relations<br><a target="_blank" href="mailto:jennifer.sanford@drivedominion.com" style="text-decoration: none; outline: none;">jennifer.sanford@drivedominion.com</a></span></p></div></div></div><div id="AppleMailSignature"><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-185787366928676412018-02-10T07:16:00.001-07:002018-02-10T07:16:49.550-07:00Digital Marketing Predictions for 2018<div><br></div><div class="detail__text drop-cap" style="box-sizing: inherit;"><div class="rich-text" style="box-sizing: inherit;"><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="background-color: rgba(255, 255, 255, 0);">Predicting the future is impossible. But if anyone could know what will be big in online video in 2018, it'd be Bettina Hein, Allison Stern, and Jason Mander. They're all leaders at companies on the frontlines of digital media. So it's their day job to have a pulse on not only today's trends, but what online video trends are coming next.</span></p><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="background-color: rgba(255, 255, 255, 0);">Here's what they think 2018 will hold for the future of online video.</span></p></div></div><div class="inline-image inline-image--no-border" style="box-sizing: inherit; border: 0px; margin-bottom: 2.5rem; margin-top: 2.5rem;"><img src="https://www.thinkwithgoogle.com/_qs/images/0p9kZWtS6R04HwnglOstA3xwVzE=/18943/width-2000/1183-Predictions-for-2018.jpg" srcset="https://www.thinkwithgoogle.com/_qs/images/GRVk0U-amTysx_xTa9HUpD7lvvw=/18943/width-400/1183-Predictions-for-2018.jpg 400w, https://www.thinkwithgoogle.com/_qs/images/1AltgewZ9SQuyZRi2acjCNmsVlo=/18943/width-800/1183-Predictions-for-2018.jpg 800w, https://www.thinkwithgoogle.com/_qs/images/Xe0FQ1gaPtHyOLfQwmu58w67UkY=/18943/width-600/1183-Predictions-for-2018.jpg 600w, https://www.thinkwithgoogle.com/_qs/images/O-UX_O6cep48LGz9zsjXsY8NHO8=/18943/width-1200/1183-Predictions-for-2018.jpg 1200w, https://www.thinkwithgoogle.com/_qs/images/Qu4tcQT2XJ9KWw23oKWKcJNmdkI=/18943/width-1000/1183-Predictions-for-2018.jpg 1000w, https://www.thinkwithgoogle.com/_qs/images/0p9kZWtS6R04HwnglOstA3xwVzE=/18943/width-2000/1183-Predictions-for-2018.jpg 2000w" sizes="(max-width: 600px) 100vw, (max-width: 999px) 76vw, (max-width: 1439px) 61vw, (min-width: 1440px) 1000px" width="1600" height="495" alt="1183 Inline 01" class="inline-image__src" style="box-sizing: inherit; border-style: none; display: block; height: auto; margin: 0px auto; width: 343px; transition: opacity 0.6s ease-out;"></div><div class="detail__text" style="box-sizing: inherit;"><div class="rich-text" style="box-sizing: inherit;"><h2 style="box-sizing: inherit; line-height: 1.3; margin: 3.75rem 0px 1em; font-weight: 500;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">The CMO</span></font></h2><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="background-color: rgba(255, 255, 255, 0);">"This is a big year for sports. The 2014 FIFA World Cup in Brazil reached a global in-home television audience of 3.2 billion people, and 280 million people around the world watched through online and mobile video. In 2018, I predict that number will be flipped. More people will watch the World Cup on social, digital, and mobile video than on TV. Brands will need to shape their strategies accordingly, from TV-first to digital-first."</span></p><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="box-sizing: inherit; background-color: rgba(255, 255, 255, 0);">Allison Stern, CMO & co-founder at Tubular Labs</span></p><h2 style="box-sizing: inherit; line-height: 1.3; margin: 3.75rem 0px 1em; font-weight: 500;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">The Chief Research Officer</span></font></h2><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="background-color: rgba(255, 255, 255, 0);">"The time has come to really get to know <a href="https://www.thinkwithgoogle.com/interactive-report/gen-z-a-look-inside-its-mobile-first-mindset/" target="_blank" style="box-sizing: inherit; -webkit-text-decoration-skip: objects; outline: none; text-decoration: none; background-image: linear-gradient(rgba(66, 133, 244, 0.498039), rgba(66, 133, 244, 0.498039)); background-size: 100% 0.0625rem; padding: 0.5em 0px; text-shadow: rgb(255, 255, 255) 0.1875rem 0px, rgb(255, 255, 255) 0.125rem 0px, rgb(255, 255, 255) 0.0625rem 0px, rgb(255, 255, 255) -0.0625rem 0px, rgb(255, 255, 255) -0.125rem 0px, rgb(255, 255, 255) -0.1875rem 0px; background-position: center bottom 27%; background-repeat: no-repeat no-repeat;">Gen Z</a>. Gen Z are now spending longer online on mobile than on all other devices combined, and this mobile-first mindset impacts all Gen Z's media behaviors. For example, compared to millennials they spend longer on social per day, but less time on both broadcast and online TV. Short, bite-sized content is their preference, so brands will have to get on board."</span></p><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="box-sizing: inherit; background-color: rgba(255, 255, 255, 0);">Jason Mander, Chief Research Officer at GlobalWebIndex</span></p><h2 style="box-sizing: inherit; line-height: 1.3; margin: 3.75rem 0px 1em; font-weight: 500;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">The CEO</span></font></h2><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="background-color: rgba(255, 255, 255, 0);">"In 2018, I predict purpose-driven ads will make up a larger share of brand-owned videos, especially related to the year's major global sporting events. Pixability's data shows that <a href="https://www.thinkwithgoogle.com/advertising-channels/video/cause-related-marketing-purpose-driven-ads/" target="_blank" style="box-sizing: inherit; -webkit-text-decoration-skip: objects; outline: none; text-decoration: none; background-image: linear-gradient(rgba(66, 133, 244, 0.498039), rgba(66, 133, 244, 0.498039)); background-size: 100% 0.0625rem; padding: 0.5em 0px; text-shadow: rgb(255, 255, 255) 0.1875rem 0px, rgb(255, 255, 255) 0.125rem 0px, rgb(255, 255, 255) 0.0625rem 0px, rgb(255, 255, 255) -0.0625rem 0px, rgb(255, 255, 255) -0.125rem 0px, rgb(255, 255, 255) -0.1875rem 0px; background-position: center bottom 27%; background-repeat: no-repeat no-repeat;">purpose-driven ads</a> generate more views and a higher engagement rate on YouTube than non-cause related videos. Brands that achieve the difficult task of authenticity in their video content, by creating videos that align with the causes they genuinely believe in and support, will ultimately win in 2018."</span></p><p style="box-sizing: inherit; margin: 0px 0px 1.875rem; line-height: 1.8;"><span style="box-sizing: inherit; background-color: rgba(255, 255, 255, 0);">Bettina Hein, CEO at Pixability</span></p></div></div><div><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-33529292855126416032018-01-23T06:17:00.001-07:002018-01-23T06:17:54.403-07:00Are Consumers Ready to Go Cashless?<div data-reactid=".16qlqy2258a.3.0.4" style="box-sizing: border-box;"><div data-reactroot="" class="article-hero" style="box-sizing: border-box; position: relative; min-height: 500px; overflow: hidden; background-size: cover; z-index: 99; background-image: url(https://retail-storage.emarketer.com/5a66516cebd40008bc79120f/0ead200e-cd69-4415-aecc-dbd60beec9f3.jpg); background-position: center center; background-repeat: no-repeat no-repeat;"><div class="container" style="box-sizing: border-box; margin: auto; padding-left: 15px; padding-right: 15px; position: absolute; bottom: 30px; left: 0px; right: 0px; z-index: 99;"><div class="row" style="box-sizing: border-box; margin-left: -15px; margin-right: -15px;"><div id="headSectionContainer" class="col-xs-12 col-md-offset-2 col-md-8 col-lg-8" style="box-sizing: border-box; position: relative; min-height: 1px; padding-left: 15px; padding-right: 15px; float: left; width: 375px;"><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Are Consumers Ready to Go Cashless?</span></font></h1><p class="article-hero__author" style="box-sizing: border-box; margin: 0px 0px 10px;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="box-sizing: border-box;">Author:</span> By Rimma Kats</span></p></div></div></div></div></div><div class="container" data-reactid=".16qlqy2258a.3.0.5" style="box-sizing: border-box; margin-right: auto; margin-left: auto; padding-left: 15px; padding-right: 15px;"><div class="article-tools row" data-reactid=".16qlqy2258a.3.0.5.0" style="box-sizing: border-box; margin-left: -15px; margin-right: -15px; margin-top: 30px;"><div class="article-tools__pubdate col-md-8 col-md-offset-2 col-xs-12" data-reactid=".16qlqy2258a.3.0.5.0.0" style="text-align: start; box-sizing: border-box; position: relative; min-height: 1px; padding-left: 15px; padding-right: 15px; float: left; width: 375px;"><span style="background-color: rgba(255, 255, 255, 0);">January 21, 2018</span></div></div><div class="row" data-reactid=".16qlqy2258a.3.0.5.1" style="box-sizing: border-box; margin-left: -15px; margin-right: -15px;"><div class="article-body col-lg-8 col-md-8 col-md-offset-2 col-xs-12" data-reactid=".16qlqy2258a.3.0.5.1.0" style="box-sizing: border-box; position: relative; min-height: 1px; padding-left: 15px; padding-right: 15px; float: left; width: 375px; margin-top: 30px;"><h2 class="article-body__lead" style="box-sizing: border-box; font-weight: 400; line-height: 1.2em; margin: 0px; padding: 0px 0px 10px;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">The idea of going cashless isn't too far off, especially with giants like Starbucks and Amazon already taking the leap.<br style="box-sizing: border-box;"><br style="box-sizing: border-box;"></span></font></h2><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">But are consumers keen on such a shift? According to new data from online polling company <a href="https://civicscience.com/" style="box-sizing: border-box; text-decoration: none;">CivicScience</a>, the answer isn't so straightforward. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">On one hand, a few consumers (10%) said they would actually go to their favorite restaurant more often if it went cashless—mostly because they rarely carry any cash with them. On the other hand, almost as many respondents (11%) said they would go less because they prefer to pay with cash. And another 15% indicated they would stop going to the restaurant altogether if it no longer accepted cash. </span></p><div class="medium-insert-images" style="box-sizing: border-box; text-align: center; margin: 1em 0px;"><figure style="text-align: start; box-sizing: border-box; margin: 0px; position: relative;"><span style="background-color: rgba(255, 255, 255, 0);"><img src="https://retail-storage.emarketer.com/5a66516cebd40008bc79120f/278ef9b7-7f88-4d66-bfd1-346ed2a73e6b.jpg" alt="" style="box-sizing: border-box; border: 0px; vertical-align: top; max-width: 100%; margin-top: 0px;"></span></figure></div><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">By and large, a significant share of internet users surveyed seemed indifferent toward the idea of a cashless restaurant. Roughly two-thirds (64%) said their visit frequency wouldn't change. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Breaking it down by restaurant type, CivicScience found that nearly three in 10 respondents (29%) who frequent fast-food restaurants, like McDonald's and KFC, said they would increase their visits if those places went cashless. However, over two-fifths (42%) of fast-food restaurant customers said they would go less, or halt trips entirely. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">The responses were similar across the various restaurant types mentioned, including casual restaurants, such as Olive Garden and Applebee's, as well as independently or locally owned ones. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">A separate survey from <a href="http://www.gallup.com/home.aspx" style="box-sizing: border-box; text-decoration: none;">Gallup</a>, conducted in 2016, found that US adults were a bit more enthusiastic about a cashless society. In fact, roughly 62% of those polled said the US becoming a country where all purchases are made with credit cards, debit cards or other forms of electronic payment is at least somewhat likely.</span></p></div></div></div><br><div id="AppleMailSignature"><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);">505.301.6369</span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="mailto:RPaglia@gmail.com">RPaglia@gmail.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-79148064825723205662018-01-19T21:20:00.001-07:002018-01-19T21:20:26.540-07:0018th Century Dogon Tribe Granary Door (North Africa) ($1,000)<div>I am selling an 18th Century Dogon Tribe Granary Door (North Africa) for $1,000 on OfferUp. Check it out.<br><br>You will never see one of these available ever again. The Dogon Tribe has lived in Sub Sahara Northern Africa for thousands of years. Their knowledge transcends that of modern man and has confounded anthropologists for over 100 years. This granary Door was in use during the 18th century and has carved pictographs telling the story of when the Nommi came to earth and gave the Dogon their knowledge of celestial systems, mathematics, science, agriculture, the rule of law and more. I received this granary Door as an anonymous gift for Christmas 2007 after I had given a presentation about the Dogon Tribes knowledge of the star Sirius which was more accurate than modern science and only became evident after Hubble was launched. This item belongs in a museum and is actually priceless in documenting contact between an alien species and humans. I am embarrassed to be offering it for $1,000 but my situation is dire and I have run out of options. <br><a href="https://offerup.co/lLdq/ThmDMrTPQJ">more details...</a><br><br><img src="https://d2j6tswx2otu6e.cloudfront.net/aa5m8zwB5JLa7lfBJji8vDnW0XA=/600x800/9099/9099b92e7cc846ab97587659e3d91789.jpg?ref=grp" border="0"><br></div><br><br><div><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-67585148715923651682018-01-11T05:56:00.001-07:002018-01-11T05:56:11.245-07:00Holiday Sales Surprisingly Strong<div data-reactid=".7wavpk1gca.3.0.4" style="box-sizing: border-box;"><div data-reactroot="" class="article-hero" style="box-sizing: border-box; position: relative; min-height: 500px; overflow: hidden; background-size: cover; z-index: 99; background-image: url(https://retail-storage.emarketer.com/5a569683ebd40008bc7911f7/4ce24496-b746-40b5-9647-87fda048fdeb.jpg); background-position: center center; background-repeat: no-repeat no-repeat;"><div class="container" style="box-sizing: border-box; margin: auto; padding-left: 15px; padding-right: 15px; position: absolute; bottom: 30px; left: 0px; right: 0px; z-index: 99;"><div class="row" style="box-sizing: border-box; margin-left: -15px; margin-right: -15px;"><div id="headSectionContainer" class="col-xs-12 col-md-offset-2 col-md-8 col-lg-8" style="box-sizing: border-box; position: relative; min-height: 1px; padding-left: 15px; padding-right: 15px; float: left; width: 375px;"><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><br></span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; font-weight: 400; line-height: 1.3;"><br></h1></div></div></div></div></div><div class="container" data-reactid=".7wavpk1gca.3.0.5" style="box-sizing: border-box; margin-right: auto; margin-left: auto; padding-left: 15px; padding-right: 15px;"><div class="article-tools row" data-reactid=".7wavpk1gca.3.0.5.0" style="box-sizing: border-box; margin-left: -15px; margin-right: -15px; margin-top: 30px;"><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Holiday Data Shows Surprisingly Strong Finish to the Year... </span></font></h1><h1 class="article-hero__heading" style="box-sizing: border-box; margin: 20px 0px 10px; line-height: 1.3;"><span style="font-weight: 400; background-color: rgba(255, 255, 255, 0);">Strong Economy, consumer confidence and easing discount pressure</span></h1><p class="article-hero__author" style="box-sizing: border-box; margin: 0px 0px 10px;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="box-sizing: border-box;">Author:</span> Rimma Kats</span></p></div><div class="row" data-reactid=".7wavpk1gca.3.0.5.1" style="box-sizing: border-box; margin-left: -15px; margin-right: -15px;"><div class="article-body col-lg-8 col-md-8 col-md-offset-2 col-xs-12" data-reactid=".7wavpk1gca.3.0.5.1.0" style="box-sizing: border-box; position: relative; min-height: 1px; padding-left: 15px; padding-right: 15px; float: left; width: 375px; margin-top: 30px;"><h2 class="article-body__lead" style="box-sizing: border-box; font-weight: 400; line-height: 1.2em; margin: 0px; padding: 0px 0px 10px;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">New data from the <a href="https://www.icsc.org/" style="box-sizing: border-box; text-decoration: none;">International Council of Shopping Centers (ICSC) </a>shows 2017 holiday spending rose dramatically over the previous year, a surprisingly positive conclusion to a year marked by widespread store closings and retail bankruptcies.<br style="box-sizing: border-box;"><br style="box-sizing: border-box;"></span></font></h2><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">The ICSC reported that consumers spent an average of $841.50 on holiday items this past season—a whopping increase from the $711 spent in 2016.</span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">The survey was released on the heels of a rash of early reports of solid holiday sales results from retailers including Target, Nordstrom and Kohl's. Target's comparable sales, for example, <a href="https://retail-article-cms.emarketer.com/app/build/#/articleedit/5a566ffcebd40008bc7911f5" style="box-sizing: border-box; text-decoration: none;">grew 3.4% in the November/December period</a>, driven in large part by digital. And Kohl's—<a href="https://retail.emarketer.com/article/department-stores-struggle-prove-they-still-matter/5a062f84ebd4000570c897b5" style="box-sizing: border-box; text-decoration: none;">which has posted profit declines in 18 of the past 24 quarters</a>—revealed that during the holidays, same-stores sales increased 7% vs. the year prior. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">One worry dogging retailers through much of the year was that consumers have been conditioned to demand aggressive discounts before they part with cash. But the pressure for discounts seemed to ease a bit this year. <a href="https://retail.emarketer.com/article/holiday-season-promotional-activity-appears-ease/5a1f3ec3ebd4000570c897e4" style="box-sizing: border-box; text-decoration: none;">As previously reported in eMarketer Retail</a>, pricing firm <a href="https://markettrack.com/" style="box-sizing: border-box; text-decoration: none;">Market Track</a> found lower overall promotional levels as of late November. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">"In previous years, holiday sales rose overall despite heavy discounting—not because of it," said eMarketer retail analyst Yory Wurmser. "Consumers adapted to competitive discounts and waited for prices to come down, which if anything lowered revenues for the industry, if perhaps helping some individual retailers."</span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">"This year, consumer confidence was strong enough to boost spending strongly," he added. "In a virtuous cycle, retailers also felt less need to increase their discounts. The increased spending reflects overall economic conditions more than retailer discounts."</span></p></div><div class="article-body col-lg-8 col-md-8 col-md-offset-2 col-xs-12" data-reactid=".7wavpk1gca.3.0.5.1.2" style="box-sizing: border-box; position: relative; min-height: 1px; padding-left: 15px; padding-right: 15px; float: left; width: 375px; margin-top: 30px;"><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Still, plenty of shoppers were looking for deals. ICSC found that roughly four in 10 holiday shoppers were influenced by deals when deciding whether to make a holiday purchase. </span></p><p style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">The study also found roughly two-thirds of respondents shopped for gifts at discount stores like Target or Walmart, while another 47% preferred to shop at traditional department stores such as Macy's or Nordstrom. </span></p><div class="medium-insert-images" style="box-sizing: border-box; text-align: center; margin: 1em 0px;"><figure style="text-align: start; box-sizing: border-box; margin: 0px; position: relative;"><span style="background-color: rgba(255, 255, 255, 0);"><img src="https://retail-storage.emarketer.com/5a569683ebd40008bc7911f7/a26c006b-b439-4fbb-9cf3-2bb9c32a79f8.jpg" alt="" style="box-sizing: border-box; border: 0px; vertical-align: top; max-width: 100%; margin-top: 0px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIHFl34eVBnxR-stOnYkLjw3m11Y6ftYXw_REypzfkztQUOEZqVmBoKCw6vVEBUOE3RZ691h_otMvKGp2ES3nKV8KQukrPUQbUw3AbbWl2wVUD81zQOKOAuuTrI-N4jtpjE-42FNb2n7E/s1600/a26c006b-b439-4fbb-9cf3-2bb9c32a79f8.jpg-771248.jpeg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIHFl34eVBnxR-stOnYkLjw3m11Y6ftYXw_REypzfkztQUOEZqVmBoKCw6vVEBUOE3RZ691h_otMvKGp2ES3nKV8KQukrPUQbUw3AbbWl2wVUD81zQOKOAuuTrI-N4jtpjE-42FNb2n7E/s400/a26c006b-b439-4fbb-9cf3-2bb9c32a79f8.jpg-771248.jpeg" border="0" alt="" id="BLOGGER_PHOTO_ID_6509776158166212434" /></a></span></figure></div><p class="" style="box-sizing: border-box; margin: 0px 0px 25px; line-height: 1.9em; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">Separately, <a href="https://www.businesswire.com/news/home/20180110005285/en/Retailers-Enjoyed-Strongest-Holiday-Season-Years-Data%E2%80%99s/" style="box-sizing: border-box; text-decoration: none;">First Data reported</a> that US consumer spending over the holiday season (measured as October 28 to January 1) increased 6.2% year over year. </span></p></div></div></div><br><div><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-74485424376474238762018-01-06T02:54:00.000-07:002018-01-06T02:55:11.219-07:00Lead Nurturing: What #AutoMarketing Needs!<div dir="ltr"><div dir="auto"><div class="m_-1973157160831104731row" style="box-sizing:border-box"><div id="m_-1973157160831104731main" class="m_-1973157160831104731col-sm-12" style="box-sizing:border-box;min-height:1px;padding-left:10px;padding-right:10px"><article class="m_-1973157160831104731post-153 m_-1973157160831104731post m_-1973157160831104731type-post m_-1973157160831104731status-publish m_-1973157160831104731format-standard m_-1973157160831104731has-post-thumbnail m_-1973157160831104731hentry m_-1973157160831104731category-marketing-customer-knowledge m_-1973157160831104731category-lead-management m_-1973157160831104731category-lead-nurturing m_-1973157160831104731category-sales m_-1973157160831104731tag-lead-nurturing m_-1973157160831104731tag-leads" id="m_-1973157160831104731post-153" style="box-sizing:border-box"><div class="m_-1973157160831104731textcontent m_-1973157160831104731clearfix" style="box-sizing:border-box"><p style="box-sizing:border-box;margin:0px 0px 12.5px"><font style="box-sizing:border-box;margin-right:30px;background-color:rgba(255,255,255,0)">If your experience working with sales leads sent to a dealership has involved too many"Poor Quality Leads", then maybe Lead Nurturing is a viable and important digital marketing component that you need to better understand. <a href="http://delio-lm.com/en/lead-nurturing.html" style="box-sizing:border-box;text-decoration:none;margin-right:30px" target="_blank"><img class="m_-1973157160831104731wp-image-26 m_-1973157160831104731img-responsive" src="http://delio-lm.com/blog/wp-content/uploads/2014/10/mas-marketing2-300x153.png" alt="Nurturing your leads until they become clients is the foundation of a profitable marketing activity" style="box-sizing:border-box;border:0px;vertical-align:middle;display:block;max-width:100%;height:auto;width:auto;margin:auto" width="350" height="179"></a></font><span style="background-color:rgba(255,255,255,0);font-style:italic">Lead nurturing is to build relationships with potential customers even if they are not currently looking to buy a new or used car, even if they aren't ready to use your service department. If you have ever tried to download an online "eBook" or "White Paper" then you most likely were required to fill out a form with at least your name and email address. </span><span style="background-color:rgba(255,255,255,0);font-style:italic">Surely you have provided your personal data to download SEO or #Automotive marketing whitepapers, ebooks or participate in free webinars... Then, shortly afterwards you have received some emails from that supplier or company with certain information. This kind of process is known as</span><span style="background-color:rgba(255,255,255,0);font-style:italic"> </span><a class="m_-1973157160831104731color-walmeric" title="Lead nurturing helps to build relationship with the lead" href="http://delio-lm.com/en/lead-nurturing.html" style="background-color:rgba(255,255,255,0);font-style:italic;box-sizing:border-box;text-decoration:none" target="_blank"><b style="box-sizing:border-box">Lead Nurturing</b></a><span style="background-color:rgba(255,255,255,0);font-style:italic">.</span></p><p class="m_-1973157160831104731wp-caption-text" style="box-sizing:border-box;margin:0px 0px 12.5px;font-style:italic"><span style="background-color:rgba(255,255,255,0)">So, <a class="m_-1973157160831104731color-walmeric" title="Lead nurturing helps to build relationship with the lead" href="http://delio-lm.com/en/lead-nurturing.html" style="box-sizing:border-box;text-decoration:none" target="_blank"><b style="box-sizing:border-box">Lead Nurturing</b></a> is a <a title="Marketing automation" href="http://en.wikipedia.org/wiki/Marketing_automation" style="box-sizing:border-box;text-decoration:none" target="_blank">marketing automation technique</a> with three purposes:</span></p><ul style="box-sizing:border-box;margin-top:0px;margin-bottom:12.5px"><li style="box-sizing:border-box"><span style="background-color:rgba(255,255,255,0)">Identify which customers in your database are ready to make a purchase, or service their vehicle.</span></li><li style="box-sizing:border-box"><span style="background-color:rgba(255,255,255,0)">Ensure that #Automotive consumers who are not yet ready could receive valuable information to help, in order to prepare them for the purchase.</span></li><li style="box-sizing:border-box"><span style="background-color:rgba(255,255,255,0)">Users who you have given up for lost, recover them and start the process</span></li></ul><p style="box-sizing:border-box;margin:0px 0px 12.5px"><b style="background-color:rgba(255,255,255,0);box-sizing:border-box"><a class="m_-1973157160831104731color-walmeric" title="Lead nurturing helps to build relationship with the lead" href="http://delio-lm.com/en/lead-nurturing.html" style="box-sizing:border-box;text-decoration:none" target="_blank">L</a>ead Nurturing</b><span style="background-color:rgba(255,255,255,0)"> </span><span style="background-color:rgba(255,255,255,0)">promotes more personalized and flexible relationship with our prospects. This is an opportunity to increase revenue and share market.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">To get the most of your potential customers, first of all you must to understand exactly what they are looking for and where in the buying process they are. A good <b style="box-sizing:border-box">lead nurturing proces</b>s is based on monitoring profiles, classification and segmentation of your potential customers. In addition you can customize the process. That will increase the chance of conversion.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><b style="box-sizing:border-box;background-color:rgba(255,255,255,0)"><br></b></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><b style="box-sizing:border-box;background-color:rgba(255,255,255,0)">How efficient process <a title="lead nurturing helps to build relationship with the lead" href="http://delio-lm.com/en/lead-nurturing.html" style="box-sizing:border-box;text-decoration:none" target="_blank"><b style="box-sizing:border-box">Lead Nurturing</b></a> is achieved?</b></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">1) <b style="box-sizing:border-box">Define your ideal potential customer</b>s. They may be leads that spoke with a salesperson but not closed sales, leads "sleepers", etc.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">2) <b style="box-sizing:border-box">Decide how many communications you want to receive your leads</b>. It is important to know the sales cycle of your leads to determine the number of communications.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">3) <b style="box-sizing:border-box">Establish a multi-channel communication strategy</b>. Although traditionally the lead nurturing process was based on email, current technology allows you to include SMS and phone calls.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">4) <b style="box-sizing:border-box">Customize the maximum</b>. Make sure that each lead receives the necessary contacts, according with their reaction of received communications.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">5) <b style="box-sizing:border-box">Test different actions</b>. Flow automation will allow you to easily test more than one way to get your leads.Different creativities, messages, contact media.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">6) <b style="box-sizing:border-box">Use metrics</b>. A good lead nurturing process allows you to analyze many metrics. You need to know what contact strategies make better conversions.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)"><b style="box-sizing:border-box"><a href="http://delio-lm.com/resources/obtaining-better-qualified-leads-is-easy-create-your-hot-leads-factory-2/?lang=en" style="box-sizing:border-box;text-decoration:none" target="_blank"><img class="m_-1973157160831104731alignright m_-1973157160831104731wp-image-1057 m_-1973157160831104731size-full m_-1973157160831104731img-responsive" src="http://delio-lm.com/blog/wp-content/uploads/2015/02/6-eng-hot-leads.jpg" alt="OBTAINING BETTER-QUALIFIED LEADS IS EASY: CREATE YOUR HOT LEADS FACTORY" style="box-sizing:border-box;border:0px;vertical-align:middle;display:block;max-width:100%;height:auto;float:right;margin:20px 0px 20px 20px;width:auto" width="320" height="240"></a></b>When a user completes a<b style="box-sizing:border-box"> lead nurturing process</b>, showing interest in received emails and downloaded content you offer, you can estimate that the user is ready to be contacted, and offer your services or products.</span></p><p style="box-sizing:border-box;margin:0px 0px 12.5px"><span style="background-color:rgba(255,255,255,0)">In short, <a class="m_-1973157160831104731color-walmeric" title="lead nurturing helps to build relationship with the lead" href="http://delio-lm.com/en/lead-nurturing.html" style="box-sizing:border-box;text-decoration:none" target="_blank"><b style="box-sizing:border-box">Lead Nurturing</b></a> allows you to optimize your commercial capabilities.</span></p></div></article></div></div><br><span style="background-color:rgba(255,255,255,0)">Sent from Ralph Paglia's iPhone</span></div></div> Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-43983443356954007642018-01-06T02:52:00.000-07:002018-01-06T02:53:25.373-07:00SEO: Search Engine Optimization Basics for Business Owners<div dir="ltr"><div class="gmail_default" style="font-size:small"><div style="margin:0px;padding:22px 20px;border:0px;outline:0px;font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;vertical-align:baseline;height:56px;color:rgb(163,163,163);overflow:hidden"><h2 style="margin:0px 0px 10px;padding:0px;border:0px;outline:0px;font-style:inherit;font-size:24px;font-family:inherit;vertical-align:baseline;color:rgb(62,62,62)">SEO: Search Engine Optimization Basics for Business Owners</h2></div><div style="margin:0px;padding:0px;border:0px;outline:0px;font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;vertical-align:baseline;width:980px;background-color:rgb(249,249,249);text-align:center;color:rgb(89,89,89)"></div><div id="m_-7939702597081417550post-822" style="margin:0px;padding:29.390625px;border:0px;outline:0px;font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;vertical-align:baseline;color:rgb(89,89,89)"><div style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><div id="m_-7939702597081417550getsocialmain" style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><img src="http://chrisnwest.com/wp-content/uploads/2014/01/seo-image1.jpg" alt="seo image" style="margin:5px 20px 20px 0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;float:left;display:block;max-width:920px" width="227" height="177">Being up to date on marketing your business online is essential to your success. There are different methods to use such as social media, pay per click, linkedin and many others. This post is about the basics of SEO and how it can help business owners</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Whenever I do workshops on marketing one of the top questions I get asked is "how do I get to the top page of Google!". This can be very complicated task since it takes time and effort to accomplish. If you have a marketing budget you can hire a SEO specialist to do this for you. The good thing about online marketing is are many strategies that can be done for free if you have the time. Here are three key tips that will help you understand SEO better.</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"> </p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><a href="http://chrisnwest.com/wp-content/uploads/2014/03/seo-for-business-owners.png" style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;text-decoration:none;color:rgb(67,194,241)" target="_blank"><img src="http://chrisnwest.com/wp-content/uploads/2014/03/seo-for-business-owners.png" alt="seo for business owners" style="margin:5px auto;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;display:block;max-width:920px" width="682" height="309"></a></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><b style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">1. Keywords</b></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">You need to make sure you know the main keywords associated with searching for your type of business. I would suggests choosing 3-5 keywords that can relate well with your business. Here are examples of keywords that a Ford dealer in Austin could use.</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Some of your keywords can include</p><ul style="margin:0px 0px 15px 30px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;list-style-position:initial"><li style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><h2 style="margin:0px 0px 25px;padding:0px;border:0px;outline:0px;font-weight:400;font-style:inherit;font-size:24px;font-family:inherit;vertical-align:baseline"><span style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;color:rgb(51,102,255)">"Austin Ford Dealer"</span></h2></li><li style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><h2 style="margin:0px 0px 25px;padding:0px;border:0px;outline:0px;font-weight:400;font-style:inherit;font-size:24px;font-family:inherit;vertical-align:baseline"><span style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;color:rgb(51,102,255)">"Austin Truck Dealer"</span></h2></li><li style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><h2 style="margin:0px 0px 25px;padding:0px;border:0px;outline:0px;font-weight:400;font-style:inherit;font-size:24px;font-family:inherit;vertical-align:baseline"><span style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;color:rgb(51,102,255)">"New Ford Trucks in Austin"</span></h2></li></ul><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Once these keywords are chosen you can then start using them more often when you are writing about your business in a blog or product descriptions. This technique will help Google determine the purpose of your site.</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Below is a tool to help you choose the top searched keywords</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><a href="http://chrisnwest.com/wp-content/uploads/2014/03/planner.png" style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;text-decoration:none;color:rgb(67,194,241)" target="_blank"><img src="http://chrisnwest.com/wp-content/uploads/2014/03/planner.png" alt="planner" style="margin:5px auto;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;display:block;max-width:920px" width="542" height="324"></a></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><b style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">2. Title Tags</b></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Title Tags are one of the top things the Google looks at when they want to rank your site. As you can see in the image below the highlighted words are called the "Title Tag". It is very important that you put keywords here so you can rank. One way to get this done is to <span style="font-family:inherit;font-style:inherit"></span><span style="font-family:inherit;font-style:inherit">put the most important keywords first.</span></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB9oRAin_Qa0MOG0bzoPSnhbK8KNPcqByDSPZUi1X8gzMcxhK3YVI-xK1pTfqmBnivOk2begyZJv-nPloGiCB-GokHTOAaWdqJA9gf9VIa_XtxaIgBhx9N-t3M3Ea4WSL9we35IUo8SMc/s1600/Austin+Ford+Dealer+SERP-705385.png"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB9oRAin_Qa0MOG0bzoPSnhbK8KNPcqByDSPZUi1X8gzMcxhK3YVI-xK1pTfqmBnivOk2begyZJv-nPloGiCB-GokHTOAaWdqJA9gf9VIa_XtxaIgBhx9N-t3M3Ea4WSL9we35IUo8SMc/s400/Austin+Ford+Dealer+SERP-705385.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6507873631133954690" /></a><br><span style="font-family:inherit;font-style:inherit">As you can see "Ford Trucks" is among the first keywords followed by "Trucks", "F-150" and the others. This can also be called Page Titles. Contact your web master to implement this if you do not know how yourself.</span><span style="font-family:inherit;font-style:inherit"> </span></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><b style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">3. Description Tags</b></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Description tags are another place to place your keywords you choose. The description tag is where potential visitors can find out what your site is about before they visit. Below is an example of using keyword phrases within descriptions. This Ford dealer was sure to list more than one phrase in her description.</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3IwdfOCnp87fHBc7JaJbzdd0SxZojJ7eSmy-bFqZ6CKAETz1uf6ebMeZV6fQw-idou8i7ZQbS7P6AVxQIDnWdOd1ihFLWTEZpXoHJ8PDWbjjefskPaMz8P2d3FME8zYC_m6Uo1J__6OQ/s1600/Austin+Ford+Dealer+SERP+2-707168.png"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3IwdfOCnp87fHBc7JaJbzdd0SxZojJ7eSmy-bFqZ6CKAETz1uf6ebMeZV6fQw-idou8i7ZQbS7P6AVxQIDnWdOd1ihFLWTEZpXoHJ8PDWbjjefskPaMz8P2d3FME8zYC_m6Uo1J__6OQ/s400/Austin+Ford+Dealer+SERP+2-707168.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6507873635011473506" /></a><br><br></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">3. <b style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Links</b></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline">Linking your website is also important. This means that you should to post your website url link on other notable websites. This lets Google know that your site is being shared with others. It also helps more visitors come to your website. For example putting your link on sites like <a title="Yellowpages" href="http://www.yellowpages.com/los-angeles-ca/mip/natalee-thai-restaurant-4220152?lid=1000042429753" style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;text-decoration:none;color:rgb(67,194,241)" target="_blank">yellow pages</a> or <a title="Superpages" href="http://www.superpages.com/bp/Chantilly-VA/Famous-Daves-BarBQue-L0127653959.htm?C=food&lbp=1&STYPE=S&TR=77&bidType=FLCLIK&PGID=yp602.8084.1388879559202.197214155046&dls=true&bpp=2" style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;text-decoration:none;color:rgb(67,194,241)" target="_blank">Superpages</a> will help you site tremendously. Most of the time it is free to post your link on these directory sites which yield good traffic.</p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"> </p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"><a href="http://chrisnwest.com/wp-content/uploads/2014/01/Raw.png" style="margin:0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;text-decoration:none;color:rgb(67,194,241)" target="_blank"><img src="http://chrisnwest.com/wp-content/uploads/2014/01/Raw-300x75.png" alt="Raw" style="margin:5px 20px 20px 0px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline;display:block;max-width:920px" width="488" height="122"></a></p><p style="margin:0px 0px 20px;padding:0px;border:0px;outline:0px;font-style:inherit;font-family:inherit;vertical-align:baseline"> </p></div></div></div></div><div class="gmail_default" style="font-size:small">Ralph Paglia<br></div><div><div class="m_-7939702597081417550gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><font size="2">President</font></div><div><font size="2">ADM Consulting, LLC</font><div><div><font size="2"><a href="http://www.RalphPaglia.com" target="_blank">http://RalphPaglia.com</a> </font></div><div><font size="2"><a href="http://LinkedIn.com/in/RPaglia" target="_blank">http://LinkedIn.com/in/RPaglia</a><wbr> </font></div><div><font size="2"><a href="http://Twitter.com/RalphPaglia" target="_blank">http://Twitter.com/RalphPaglia</a><br><a href="http://Facebook.com/RPaglia" target="_blank">http://Facebook.com/RPaglia</a><br><a href="http://YouTube.com/RalphPaglia" target="_blank">http://YouTube.com/RalphPaglia</a></font></div><div><img src="http://api.ning.com/files/qivS4zTdJnBbHIY-KRcLA8Gr4-psDWbEL349gk*yaQIIQourcPghdWGQhw2GPkkhuTlrOwGUI8pE2yvTzMOP*nrCgcUZmqOL/GoogleFirstGen.png" width="68" height="96"> <a href="http://www.facebook.com/RalphRPaglia" target="_blank"><img src="https://docs.google.com/uc?id=0B2JimBYv0czYYjNGM21sNEZUckk&export=download"></a><br></div><div><a href="http://twitter.com/RalphPaglia" target="_blank"><img src="https://docs.google.com/uc?export=download&id=0B2JimBYv0czYbW81QzdiY3JUeHc&revid=0B2JimBYv0czYendJTUxNSUJHdUVuVE5ZdjlWRGJLL3hsYWFZPQ"></a><br></div><div><span></span><span></span><br></div></div></div></div></div></div></div></div> </div> Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-75041415093130609212017-12-01T22:00:00.000-07:002017-12-01T22:01:02.904-07:00Where Do Your Car Shoppers Defect To?<header class="entry-header article-module article-masthead" style="box-sizing: inherit; margin: 0px auto; padding: 0px; vertical-align: baseline; border: 0px; max-width: 960px; background-repeat: no-repeat no-repeat;"><h1 class="entry-title" style="box-sizing: inherit; line-height: 1.1; margin: 16px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; background-repeat: no-repeat no-repeat;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Cars.com">Cars.com</a> October On-the-Lot Report Cross-shopping Analysis</span></font></h1><div class="entry-meta " style="box-sizing: inherit; margin: 0px; padding: 0px; vertical-align: baseline; border: 0px; background-repeat: no-repeat no-repeat;"><small style="box-sizing: inherit; padding: 0px; margin: 0px; vertical-align: baseline; border: 0px; line-height: 1.25; background-color: rgba(255, 255, 255, 0); background-repeat: no-repeat no-repeat;"><font size="3"><p class="article-byline__author" style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.25; background-repeat: no-repeat no-repeat;">by <span class="author vcard" style="box-sizing: inherit; padding: 0px; margin: 0px; vertical-align: baseline; border: 0px; background-repeat: no-repeat no-repeat;"><span style="box-sizing: inherit; -webkit-text-decoration-skip: objects; touch-action: manipulation; padding: 0px; margin: 0px; vertical-align: baseline; border: 0px; text-decoration: none; background-repeat: no-repeat no-repeat;"><a class="url fn n" href="https://growwithcars.com/blog/author/barchey/" style="box-sizing: inherit; -webkit-text-decoration-skip: objects; touch-action: manipulation; padding: 0px; margin: 0px; vertical-align: baseline; border: 0px; text-decoration: none; background-repeat: no-repeat no-repeat;">Brian Archey</a></span></span></p></font></small></div></header><div class="entry-content article-module article-text" style="box-sizing: inherit; margin: 3.2rem auto 0px; padding: 0px; vertical-align: baseline; border: 0px; max-width: 960px; background-repeat: no-repeat no-repeat;"><p style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.75; -webkit-font-smoothing: antialiased; background-repeat: no-repeat no-repeat;"><img class="size-medium wp-image-14795 alignright" src="https://growwithcars.com/wp-content/uploads/2017/11/iStock-514578556-300x225.jpg" alt="" width="300" height="225" srcset="https://growwithcars.com/wp-content/uploads/2017/11/iStock-514578556-300x225.jpg 300w, https://growwithcars.com/wp-content/uploads/2017/11/iStock-514578556.jpg 592w" sizes="(max-width: 300px) 100vw, 300px" style="box-sizing: inherit; max-width: 100%; height: auto; vertical-align: baseline; border: 0px; padding: 16px 0px; margin: 0px -16px 0px 0px; float: none; display: block; background-repeat: no-repeat no-repeat;"></p><p style="box-sizing: inherit; margin: 2.4rem 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.75; -webkit-font-smoothing: antialiased; background-repeat: no-repeat no-repeat;"><span style="background-color: rgba(255, 255, 255, 0);">Which vehicles are getting the most lot visits from <a href="http://Cars.com">Cars.com</a> mobile consumers? Our <a href="http://image.exct.net/lib/fec315717d6d037f/m/1/446e0846-23de-4ec1-a0f0-b6371c3e2807.pdf" target="_blank" rel="noopener" style="box-sizing: inherit; -webkit-text-decoration-skip: objects; touch-action: manipulation; padding: 0px; margin: 0px; vertical-align: baseline; border: 0px; text-decoration: none; background-repeat: no-repeat no-repeat;">October On-the-Lot report</a> has the answers. Based on <a href="http://Cars.com">Cars.com</a>'s patented On-the-Lot technology, we have identified the top five luxury and non-luxury brands with the most lot visits from <a href="http://Cars.com">Cars.com</a> mobile consumers. For each of these brands, we identified the top five lots that <a href="http://Cars.com">Cars.com</a> mobile consumers also visited. Here are some highlights of the October report:</span></p><ul style="box-sizing: inherit; margin: 0px 0px 0px 1.5em; padding: 0px; list-style: square; vertical-align: baseline; border: 0px; background-repeat: no-repeat no-repeat;"><li style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.375; background-repeat: no-repeat no-repeat;"><span style="background-color: rgba(255, 255, 255, 0);">Luxury shoppers were apt to cross-shop both luxury brands and non-luxury brands. Non-luxury shoppers were less likely to visit a luxury brand.</span></li><li style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.375; background-repeat: no-repeat no-repeat;"><span style="background-color: rgba(255, 255, 255, 0);">Cadillac and Lincoln shoppers were least likely to visit other luxury brands – with their top five cross-shopped brands all being non-luxury.</span></li><li style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.375; background-repeat: no-repeat no-repeat;"><span style="background-color: rgba(255, 255, 255, 0);">BMW shoppers visited Honda more than any other manufacturer. Honda also was in the top five cross-shopped brands for Cadillac and Mercedes-Benz shoppers.</span></li><li style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.375; background-repeat: no-repeat no-repeat;"><span style="background-color: rgba(255, 255, 255, 0);">All eyes are on Nissan in the non-luxury category. Nissan ranks in the top five most visited lots for every non-luxury brand we studied. But Chevrolet, Chrysler Dodge Jeep Ram (CDJR), and Ford are all close behind. Each of those brands landed in the top five for four out of the five non-luxury brands we studied.</span></li></ul><p style="box-sizing: inherit; margin: 8px 0px 0px; padding: 0px; vertical-align: baseline; border: 0px; line-height: 1.75; -webkit-font-smoothing: antialiased; background-repeat: no-repeat no-repeat;"><span style="background-color: rgba(255, 255, 255, 0);">Honda and Nissan: October was your month! For more insight, check out the <a href="http://image.exct.net/lib/fec315717d6d037f/m/1/446e0846-23de-4ec1-a0f0-b6371c3e2807.pdf" target="_blank" rel="noopener" style="box-sizing: inherit; -webkit-text-decoration-skip: objects; touch-action: manipulation; padding: 0px; margin: 0px; vertical-align: baseline; border: 0px; text-decoration: none; background-repeat: no-repeat no-repeat;">October report</a>.</span></p></div><div><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-1098582211277663212017-11-15T22:46:00.001-07:002017-11-15T22:46:21.278-07:00Be Familiar and Aware of Online Crime!<div class="text parbase section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><div class="component no-border no-left-border" style="margin: 0px 0px 60px; padding: 0px; outline: 0px; vertical-align: baseline; border: none;"><h2 style="text-align: start; margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.2;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Key Cyber Fraud Terms and Definitions<br></span></font></h2></div></div><div class="carouselcomponent section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><div class="component no-border " style="margin: 0px 0px 60px; padding: 0px; outline: 0px; vertical-align: baseline; border: none;"><div class="carousel" style="margin: 0px; padding: 120px 0px 0px; outline: 0px; vertical-align: baseline; overflow: hidden; background-image: url(http://about.att.com/content/dam/sites/cyber_security/icons/blueIcon/icon_terms_definitions_blue_lg.png); background-size: auto 100px; background-position: center top; background-repeat: no-repeat no-repeat;"><div class="carousel-container" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><div class="parsys micrositecarousel" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><div class="featuredcontent section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; border-top-width: 0px;"><div class="slide" style="margin: 0px 0px 40px; padding: 0px; outline: 0px; vertical-align: baseline; width: 344.171875px;"><div class="featured-content" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><h2 style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.2;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Phishing</span></font></h2><p style="margin: 20px 0px 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.45;"><span style="background-color: rgba(255, 255, 255, 0);">Phishing is a common trick scammers use to "fish" for your information using fake emails and websites. The sites ask consumers to enter financial or personal information.</span></p></div></div></div><div class="featuredcontent section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; border-top-width: 0px;"><div class="slide" style="margin: 0px 0px 40px; padding: 0px; outline: 0px; vertical-align: baseline; width: 344.171875px;"><div class="featured-content" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><h2 style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.2;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">SMiShing</span></font></h2><p style="margin: 20px 0px 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.45;"><span style="background-color: rgba(255, 255, 255, 0);">This is the text messaging (also known as SMS messaging) equivalent to phishing, using text messages to deliver fake website links to your phone.</span></p></div></div></div><div class="featuredcontent section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; border-top-width: 0px;"><div class="slide" style="margin: 0px 0px 40px; padding: 0px; outline: 0px; vertical-align: baseline; width: 344.171875px;"><div class="featured-content" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><h2 style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.2;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Slamming and Cramming</span></font></h2><p style="margin: 20px 0px 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.45;"><span style="background-color: rgba(255, 255, 255, 0);">Scammers call and misrepresent themselves and then start asking for account information. They will take that information to make unauthorized changes to your phone service.</span></p></div></div></div><div class="featuredcontent section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; border-top-width: 0px;"><div class="slide" style="margin: 0px 0px 40px; padding: 0px; outline: 0px; vertical-align: baseline; width: 344.171875px;"><div class="featured-content" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><h2 style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.2;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">International Area Code Scam</span></font></h2><p style="margin: 20px 0px 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.45;"><span style="background-color: rgba(255, 255, 255, 0);">In this scam, a message tells you to call a phone number with an 809, 284 or 876 area code. The area code is actually for a number outside the United States, often in Canada or the Caribbean, which charges the customer for placing the call.</span></p></div></div></div><div class="featuredcontent section" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; border-top-width: 0px;"><div class="slide" style="margin: 0px 0px 40px; padding: 0px; outline: 0px; vertical-align: baseline; width: 344.171875px;"><div class="featured-content" style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline;"><h2 style="margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.2;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">E-mail Viruses, Worms and Malware</span></font></h2><p style="margin: 20px 0px 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.45;"><span style="background-color: rgba(255, 255, 255, 0);">Viruses, worms and malware are computer programs that can be destructive to computers. Bad guys can hide these things in email attachments or web links, activating as soon as the customer opens the file. </span></p><p style="margin: 20px 0px 0px; padding: 0px; outline: 0px; vertical-align: baseline; line-height: 1.45;"><span style="background-color: rgba(255, 255, 255, 0);">*******************************************</span></p></div></div></div></div></div></div></div></div><div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-24596599931071804042017-09-08T07:10:00.001-07:002017-09-08T07:10:36.183-07:00Ten Most Notoriously Dangerous Mobsters in American History!<div><nav class="breadcrumb" style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span class="bc-text" style="margin: 0px; padding: 10px 20px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: baseline; display: inline-block;"><b>TOP 10 MOBSTERS OF ALL TIME</b></span></span></nav><article id="post-4733" class="post-4733 page type-page status-publish hentry" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: baseline;"><div class="entry-content clearfix" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: 1.4; vertical-align: baseline;"><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">We decided to put it to public vote and see who you thought were the top 10 mobsters of all time. We had nearly 200 votes in which each person could pick 10 mobsters from our hit list of over 100 criminals identified by the FBI.</span></p><hr><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="1" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);">1. Lucky Luciano</span></font></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4736" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2016/06/Lucky-Luciano.png" alt="Lucky Luciano" width="246" height="320" data-id="4736" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2016/06/Lucky-Luciano.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2016/06/Lucky-Luciano-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> He restructured the Mafia after planning the assassinations of Sal Maranzano and Joe Masseria, bosses of the mustache Pete era of the Mafia. Lucky implemented fundamental changes to how the mob was run, creating a business approach to organized crime and putting an end to bloodshed which drew the attention of law officials.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> He setup the Commission to act as governing body for organized crime on a nationwide scale which took the mob to a new level, he also split New York into Five Families.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> Lucky also offered to help in the war effort during World War II by using his criminal connections in Italy to advance the Allies' cause.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="2" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">2. Carlo Gambino</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4740" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Carlo-Gambino.png" alt="Carlo Gambino" width="246" height="320" data-id="4740" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Carlo-Gambino.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Carlo-Gambino-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> Carlo earned the family over $500,000,000 a year, gave the nod for many contracted hits, ran the family with an iron fist for over 20 years.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> In 50 years of crime he served only 22 months in prison (1937–38).</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3</span>. He was low-profile, but a ruthless mob boss who came up through the ranks from the early inception of the Commission. During his reign he never had an attempt made on his life.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="3" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">3. Frank Costello</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4741" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Frank-Costello.png" alt="Frank Costello" width="246" height="320" data-id="4741" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Frank-Costello.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Frank-Costello-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> He started off life as a down and out kid who rose to lead what is today known as the Genovese Crime Family.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> Frank had many connections in the political arena which helped his influence in the underworld. By the 1940's he had virtually taken control of New York politics through his connections in the Democratic Part at Tammany Hall.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> Despite nearly being killed in a 1957 power move attempt by Vito Genovese, Frank always preferred to swap the gun for a handshake in many of his business dealings.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="4" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">4. Meyer Lansky</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4743" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Meyer-Lansky.png" alt="Meyer Lansky" width="246" height="320" data-id="4743" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Meyer-Lansky.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Meyer-Lansky-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> Despite being of a Jewish background in an era where Italian-Americans ran the mob, his admirable knowledge of business and finances made him a key figure in helping to strengthen the mob.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> Between 1932 and 1934 Lansky joined Luciano and Johnny Torrio, among others, in forming the national crime syndicate and became one of its major overseers and bankers, often laundering funds through foreign accounts.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> By 1970 it is said that the total holdings for Meyer were estimated to be at $300,000,000.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="5" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">5. Tony Accardo</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4744" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Tony-Accardo.png" alt="Tony Accardo" width="247" height="320" data-id="4744" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Tony-Accardo.png 247w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Tony-Accardo-232x300.png 232w" sizes="(max-width: 247px) 100vw, 247px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> Accardo controlled one family that spanned across the whole of Chicago, where New York was split into five families.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> From 1906 until his death in 1992, he only spent one night in jail in a criminal career that spanned 8 incredible decades.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> Accardo came to infamy as a hitman for Al Capone and allegedly participated in the Valentine's Day Massacre, the Frankie Yale hit, and the killing of two Outfit traitors at a dinner table in which he received the name "Joe Batters" from Al Capone due to his skill with a baseball bat.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="6" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">6. Al Capone</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4738" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Al-Capone.png" alt="Al Capone" width="246" height="320" data-id="4738" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Al-Capone.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Al-Capone-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> In 1920 during the height of Prohibition, Capone's multi-million dollar Chicago operation in bootlegging, prostitution and gambling dominated the organized crime scene.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> Newspapers of the time estimated Capone's operations generated $100 million in revenue annually.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> The St Valentines Day Massacre of 1929 was a plot by Jack McGurn and Al Capone to take out 7 North Side Gang mobsters. Although Capone was staying at his Miami home at the time, the public and the media immediately blamed him for the massacre. He was dubbed "Public Enemy Number One."</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="7" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">7. Vito Genovese</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-large wp-image-4746" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Vito-Genovese.png" alt="Vito Genovese" width="246" height="320" data-id="4746" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Vito-Genovese.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Vito-Genovese-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> Vito rose to power during Prohibition as one of the mobs best enforcers and would later become leader of his own family, the Genovese Crime Family.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> His commanding presence and intimidation would see Genovese take control of the New York area for a period of time in 1957 after he worked with Carlo Gambino to get rid of Lucky Luciano's allies.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> In 1937 after being deported to Italy, he became a friend of Benito Mussolini, financing several Fascist operations while engaged in narcotics smuggling to the United States.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="8" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">8. Albert Anastasia</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4739" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Albert-Anastasia.png" alt="Albert Anastasia" width="246" height="320" data-id="4739" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Albert-Anastasia.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Albert-Anastasia-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> One of the most feared mobsters of all time, who helped run the mobs enforcement arm, Murder Inc with Lepke Buchalter. Due to his violent temper and work as a hitmen he was quickly given the intimidating nickname "The Lord High Executioner".</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> After the "disappearance" of his boss, Vincent Mangano, Anastasia would go on to lead what would later became known as the Gambino crime family.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> Anastasia's brutal murder made headlines, and is still remembered as one of the mob's most gruesome killings.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);">-------------------------------------------------</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="9" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">9. Vincent Gigante</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4745" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Vincent-Gigante.png" alt="Vincent Gigante" width="246" height="320" data-id="4745" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Vincent-Gigante.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/Vincent-Gigante-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> Despite failing to kill Frank Costello in a 1957 plot ordered by Vito Genovese, Gigante still managed to continue his criminal career and would eventually take over the family in the early 1980's.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> In order to avoid being prosecuted Gigante faked mental problems for decades to protect him while on trial, often wandering the streets in a bathrobe to which the media dubbed him the Oddfather.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> A shrewd mob leader, Gigante would demand that when a mobster referred to him that they would point to their chin so not as to be recorded on wiretaps. Chin derived from his mother's use of the Italian pronunciation of his given name, Vincenzo.</span></p><hr><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><font color="#000000" size="3"><span style="background-color: rgba(255, 255, 255, 0);"><a name="10" style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 600; line-height: inherit; vertical-align: baseline; transition: all 0.5s;"></a></span></font></p><h2 style="text-align: start; margin: 0px 0px 1.25rem; padding: 0px; border: 0px; font-weight: 400; line-height: 1.3; vertical-align: baseline; transition: all 0.5s;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);"><font color="#000000" size="3">10. John Gotti</font></span></h2><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><img class="aligncenter size-full wp-image-4742" src="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/John-Gotti.png" alt="John Gotti" width="246" height="320" data-id="4742" srcset="http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/John-Gotti.png 246w, http://www.nationalcrimesyndicate.com/wp-content/uploads/2015/05/John-Gotti-231x300.png 231w" sizes="(max-width: 246px) 100vw, 246px" style="margin: 1.25rem auto; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; line-height: inherit; vertical-align: bottom; max-width: 100%; height: auto; display: block;"></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Top 3 Reasons</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">1.</span> Gotti worked his way up to lead the Gambino Crime Family after orchestrating a hit on the present boss of the time, Paul Castellano. He would then go on to be dubbed the Teflon Don and the mob's symbol of invincibility, because charges against him "just wouldn't stick."</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">2.</span> It is estimated that, while John Gotti acted as boss, the Gambino family made more than $500 million in revenue from illegal activities such as gambling, drug trafficking, extortion, and stock fraud.</span></p><p style="margin: 0px 0px 1.25rem; padding: 0px; border: 0px; line-height: inherit; vertical-align: baseline;"><span style="background-color: rgba(255, 255, 255, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant-caps: inherit; font-weight: 900; line-height: inherit; vertical-align: baseline;">3.</span> Despite not keeping a low profile like most successful Mafia bosses, Gotti brought the Godfather to life in the public eye and become a local hero. He was the stereo typical mobster who quickly grouped together a large followi</span><span style="font-family: 'PT Serif', Georgia, Times, 'Times New Roman', serif; font-size: 0.9375rem;">ng.</span></p></div></article><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i></div><div><i style="background-color: rgba(255, 255, 255, 0);">Reposted by </i><b style="background-color: rgba(255, 255, 255, 0);">Ralph Paglia</b><div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-7724891587417730242017-08-04T20:00:00.000-07:002017-08-04T20:01:23.122-07:00J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study<div dir="ltr"><div class="gmail_default" style="font-size:small"><div class="gmail-article-title" style="color:rgb(65,64,66);font-family:ProximaNova,HelveticaNeue,Arial,sans-serif;font-size:16px"><h1 style="line-height:1.25;margin:24px 0px 0.76705rem;font-size:1.26563rem;background-image:none;padding:0px">Infographic: 2017 U.S. APEAL Study Key Stats</h1></div><div class="gmail-view gmail-view-article-photo-gallery-embed-single-photo gmail-view-id-article_photo_gallery_embed_single_photo gmail-view-display-id-default gmail-view-dom-id-52ad07a2253c701352c7b3b66450e821" style="color:rgb(65,64,66);font-family:ProximaNova,HelveticaNeue,Arial,sans-serif;font-size:16px"></div><div class="gmail-article-body" style="box-sizing:border-box;padding:1em;color:rgb(65,64,66);font-family:ProximaNova,HelveticaNeue,Arial,sans-serif;font-size:16px"><p>Conducted annually, the<span class="gmail-Apple-converted-space"> </span><a href="http://www.jdpower.com/cars/awards/automotive-performance-execution-and-layout-study" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px"><em>J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study,<span style="font-size:12px;line-height:0;vertical-align:baseline">SM</span></em></a><span class="gmail-Apple-converted-space"> </span>now in its 22nd year, measures owner satisfaction with their vehicle's performance, styling, comfort, features, and usability after 90 days of ownership. It covers satisfaction, likes, and dislikes for 77 vehicle attributes across 10 categories. In the 2017 study, 245 models from 33 brands are ranked.<br><br></p><p>Categories include:</p><ul style="margin:1em 0px;padding:0px 0px 0px 1em;list-style-position:initial"><li>Exterior</li><li>Interior</li><li>Driving Dynamics</li><li>Visibility and Safety</li><li>Seats</li><li>Engine/Transmission</li><li>Storage and Space</li><li>Heating, Ventilation, and Air Conditioning (HVAC)</li><li>Audio/Communication/Entertainment/Navigation (ACEN)</li><li>Fuel Economy</li></ul><p><br>Nine of the 10 categories measured in the study improve in 2017, with HVAC and Visibility and Safety posting the largest gain: up 12 points (on a 1,000-point scale) year over year.<br><br>In the infographic that follows, we present some key statistics and findings from the<span class="gmail-Apple-converted-space"> </span><em>2017 U.S. APEAL Study</em>.</p><p><img src="http://d1arsn5g9mfrlq.cloudfront.net/sites/default/files/2017_us-apeal_ig_v2_072517_720.jpg" alt=""2017" width="600/" style="border: 0px; height: auto; max-width: 100%;"></p><center><br></center><p></p><hr style="border-style:solid;border-color:gray;height:1px"><p><strong>Additional Research:</strong></p><ul style="margin:1em 0px;padding:0px 0px 0px 1em;list-style-position:initial"><li><a href="http://www.jdpower.com/cars/awards/automotive-performance-execution-and-layout-study" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">Learn More about the 2017 U.S. APEAL Study</a></li><li><a href="http://www.jdpower.com/cars/articles/jd-power-studies/top-ranked-cars-trucks-and-suvs-jd-power-2017-us-apeal-study" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">Top-Ranked Cars, Trucks, SUVs, and Minivans in the J.D. Power 2017 U.S. APEAL Study</a></li><li><a href="http://www.jdpower.com/cars/articles/jd-power-studies/2017-us-apeal-study-results" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">2017 U.S. APEAL Study: Consumers Find New Vehicles More Appealing Than Ever</a></li><li><a href="http://www.jdpower.com/ratings/study/Automotive-Performance-Execution-and-Layout/2711ENG" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">View 2017 U.S. APEAL Study Ratings</a></li><li><a href="http://www.jdpower.com/ratings/industry/automotive" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">View All Automotive Study Ratings</a></li><li><a href="http://www.jdpower.com/cars/articles-advice/J.D.-Power-Studies/28751" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">View All Automotive Study Articles</a></li><li><a href="http://www.jdpower.com/cars/inventory" style="color:rgb(224,25,55);text-decoration-line:none;outline:0px">Search Local Inventory</a></li><li></li></ul></div></div><div><div class="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><font size="2">Ralph Paglia</font><div><font size="2">President</font></div><div><font size="2">ADM Consulting, LLC</font><div><div><font size="2"><a href="http://www.RalphPaglia.com" target="_blank">http://RalphPaglia.com</a> </font></div><div><font size="2"><a href="http://LinkedIn.com/in/RPaglia" target="_blank">http://LinkedIn.com/in/RPaglia</a> </font></div><div><font size="2"><a href="http://Twitter.com/RalphPaglia" target="_blank">http://Twitter.com/RalphPaglia</a><br><a href="http://Facebook.com/RPaglia" target="_blank">http://Facebook.com/RPaglia</a><br><a href="http://YouTube.com/RalphPaglia" target="_blank">http://YouTube.com/RalphPaglia</a></font></div><div><img src="http://api.ning.com/files/qivS4zTdJnBbHIY-KRcLA8Gr4-psDWbEL349gk*yaQIIQourcPghdWGQhw2GPkkhuTlrOwGUI8pE2yvTzMOP*nrCgcUZmqOL/GoogleFirstGen.png" height="96" width="68"> <a href="http://www.facebook.com/RalphRPaglia" target="_blank"><img src="https://docs.google.com/uc?id=0B2JimBYv0czYYjNGM21sNEZUckk&export=download"></a><br></div><div><a href="http://twitter.com/RalphPaglia" target="_blank"><img src="https://docs.google.com/uc?export=download&id=0B2JimBYv0czYbW81QzdiY3JUeHc&revid=0B2JimBYv0czYendJTUxNSUJHdUVuVE5ZdjlWRGJLL3hsYWFZPQ"></a><br></div><div><span></span><span></span><br></div></div></div></div></div></div></div></div> </div> Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-35419346642826366972017-07-28T12:46:00.001-07:002017-07-28T12:46:39.156-07:00Get $5 off your first delivery on the Yelp app<div>Get $5 off your first delivery on the Yelp app with my code P37SP. Use it by next Friday and I'll get $5 too! 🤜🤛 <br><a href="https://www.yelp.com/referral?code=P37SP">https://www.yelp.com/referral?code=P37SP</a></div><div><br><br><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><div><br></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-47632335864026536132017-07-21T16:17:00.001-07:002017-07-21T16:17:27.704-07:00Top 25 Most Expensive Google Keywords - Includes Automotive Specific!<div><div id="page-wrapper"><div id="page"><div id="main-wrapper"><main role="main" id="main" class="amp-main clearfix" style="min-height: 300px; padding-left: 15px; padding-right: 15px;"><div id="content" class="amp-main__content column" style="margin: 0px auto; max-width: 620px; padding-top: 20px; padding-bottom: 40px;"><div class="section"><h1 class="title" id="page-title" style="margin: 1rem 0px 0px; line-height: 1.1; padding: 10px;">Analysis of most expensive car sales keywords shown in final paragraphs...</h1><div class="region region-content"><article id="node-13101" class="node node-blog node-promoted clearfix"><div class="content"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><p style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/top-5-most-expensive-keywords.jpg" alt="top most expensive adwords keywords" width="1200" height="628" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="display: block !important; padding-top: 314px;"></i-amphtml-sizer><img alt="top most expensive adwords keywords" class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/top-5-most-expensive-keywords.jpg" style="max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; padding: 0px !important; border: none !important; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px;"></amp-img></p><h1 class="title" id="page-title" style="margin: 1rem 0px 0px; line-height: 1.1; padding: 10px;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">The 25 Most Expensive Keywords in AdWords – 2017 Edition!</span></font></h1><div class="tabs" style="position: absolute; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; height: 1px; width: 1px; word-wrap: normal;"></div><div class="region region-content"><article id="node-13101" class="node node-blog node-promoted clearfix"><div class="byline" style="padding: 10px; margin-top: 0px; margin-bottom: 20px;"><span style="background-color: rgba(255, 255, 255, 0);">Written by <span class="username">Elisa Gabbert</span> - </span><span style="background-color: rgba(255, 255, 255, 0);">Way, way back in 2011, when the world was young and fidget spinners weren't yet a thing, there was lore floating around in the search marketing world that "mesothelioma" was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true?</span></div></article></div><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">I had a little idea: What if we used data from our <a href="http://www.wordstream.com/keywords" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">Free Keyword Tool</a> to determine which keywords had the highest costs per click (or CPC's) in Google AdWords, driving up <a href="http://www.wordstream.com/blog/ws/2017/07/05/online-advertising-costs" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">online advertising costs</a>?</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><font color="#000000"><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.wordstream.com/articles/most-expensive-keywords" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">The infographic we created</a> based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.</span></font></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Those people, and curious people everywhere, are in luck! We've completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries (check out for the data for <a href="http://www.wordstream.com/blog/ws/2017/06/28/most-expensive-keywords-uk-edition" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">GBP</a>, <a href="http://www.wordstream.com/blog/ws/2017/07/10/highest-cpc-keywords-canada" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">CAD</a>, <a href="http://www.wordstream.com/blog/ws/2017/07/03/most-expensive-keywords-australia-edition" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">AUS</a>, and <a href="http://www.wordstream.com/blog/ws/2017/07/07/most-expensive-keywords-south-africa" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">ZAR</a> too!).</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);"><b>Ready to see what the most expensive keywords are in 2017? Here we go:</b></span></p><p align="center" style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/most-expensive-keywords_usd_web.jpg" alt="most expensive keywords in google adwords" width="800" height="3500" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="text-align: start; padding-top: 2625px; display: block !important;"></i-amphtml-sizer><img alt="most expensive keywords in google adwords" class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/most-expensive-keywords_usd_web.jpg" style="text-align: start; max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; padding: 0px !important; border: none !important;"></amp-img></p><h2 style="margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">About the data</span></font></h2><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Here's how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">For example, we lumped the keywords "bail bonds" and "bail bonds los angeles" into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as "malpractice lawyer" and "injury lawyer") or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn't have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you're reading about in this article are in USD.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.</span></p><h2 style="font-weight: normal; margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">What are the most expensive keywords in AdWords?</span></font></h2><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);"><b>The top 25 most expensive keywords in AdWords are as follows:</b></span></p><table class="demo"><caption><span style="background-color: rgba(255, 255, 255, 0);">Top 25 Most Expensive Keywords</span></caption><thead><tr><th><span style="background-color: rgba(255, 255, 255, 0);">Keyword</span></th><th><span style="background-color: rgba(255, 255, 255, 0);">Average CPC</span></th></tr></thead><tbody><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Business Services</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$58.64</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Bail Bonds</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$58.48</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Casino</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$55.48</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Lawyer</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$54.86</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Asset Management</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$49.86</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Insurance</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$48.41</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Cash Services & Payday Loans</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$48.18</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Cleanup & Restoration Services</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$47.61</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Degree</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$47.36</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Medical Coding Services</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$46.84</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Rehab</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$46.14</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Psychic</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$43.78</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Timeshare</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$42.13</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> HVAC</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$41.24</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Business Software</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$41.12</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Medical Needs</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$40.73</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Loans</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$40.69</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Plumber</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$39.19</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Termites</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$38.88</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Pest Control</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$38.84</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Mortgages</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$36.76</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Online Gambling</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$32.84</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Banking</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$31.43</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Hair Transplant</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$31.37</span></td></tr><tr><td><span style="background-color: rgba(255, 255, 255, 0);"> Google AdWords</span></td><td><span style="background-color: rgba(255, 255, 255, 0);">$30.06</span></td></tr></tbody></table><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);"> </span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0); font-size: medium;"><b>What makes these keywords so expensive?</b></span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Generally, <a href="http://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">AdWords keyword costs</a> get driven up in particular niches for one of the following reasons:</span></p><h3 style="margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">People have a bad problem they really need to fix <em>now</em></span></font></h3><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">When people are desperate for help, they're willing to spend more on services or products to get that problem solved. That means the companies doing the advertising can charge more for those services, and they can often achieve strong ROI on their ad spend even with high costs per click.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">These spaces are also highly competitive, because people don't necessarily spend a long time deciding where they're going to shop – they want help NOW! For example, one of the top keywords in the "medical services" category is "emergency room near me." If the advertiser is in <a href="http://www.wordstream.com/blog/ws/2017/05/23/google-marketing-next" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">the right place at the right time</a>, they can profit big. (Not that I think private companies should be profiting off people who need emergency care…)</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);"><b>Examples of keywords related to urgent problems include:</b></span></p><ul style="margin: 0px;"><li><span style="background-color: rgba(255, 255, 255, 0);">"Bail bonds" at #2</span></li><li><span style="background-color: rgba(255, 255, 255, 0);">"Lawyer" at #4</span></li><li><span style="background-color: rgba(255, 255, 255, 0);">"Cash services & payday loans" at #7</span></li><li><span style="background-color: rgba(255, 255, 255, 0);">"Rehab" at #11</span></li><li><span style="background-color: rgba(255, 255, 255, 0);">"Plumber" at #18</span></li><li><span style="background-color: rgba(255, 255, 255, 0);">"Termites" at #19</span></li><li><span style="background-color: rgba(255, 255, 255, 0);">"Pest control" at #20</span></li></ul><p align="center" style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/termites-most-expensive-keywords.jpg" alt="adwords expensive costs per click" width="600" height="450" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="text-align: start; padding-top: 450px; display: block !important;"></i-amphtml-sizer><img alt="adwords expensive costs per click" class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/termites-most-expensive-keywords.jpg" style="text-align: start; max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; padding: 0px !important; border: none !important;"></amp-img></p><h3 style="margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">High-priced items or services</span></font></h3><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That's good news for marketers trying to <a href="http://www.wordstream.com/blog/ws/2017/06/20/insurance-marketing-tactics" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">drive leads in the insurance industry</a>, right? (Sort of – they're still almost $50 per click on average. And there are outliers, like "malpractice insurance," that can cost over $300 per click!)</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Now, the most expensive keywords are in the category "business services" – stuff like "data room" and "network security monitoring" – most likely because these services tend to be costly. Companies offering business services are willing to bid more per keyword because there's so much to gain when a prospect does convert, whether it's a single big purchase or a service with a high customer lifetime value.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Our last infographic showed that finance-related keywords (like loans keywords and mortgage keywords) are some of the most costly. You can see similar trends this year – see "asset management" at #5 ($49.86 per click) and "banking" at #23.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Law keywords are still way up there, and on average keywords related to legal services are even more expensive ($54.86 per click compared to $42.51 in 2011). This is part of why <a href="http://www.wordstream.com/blog/ws/2015/06/29/law-firm-marketing" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">marketing for law firms can be a challenge</a>.</span></p><h3 style="margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Fulfilling your hopes and dreams (and addictions)</span></font></h3><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">People will pay a lot to have their dreams come true. For some, those dreams are about getting an education. Y'all love learning and "degree" remains a very expensive keyword (too bad for those of you marketing in the <a href="http://www.wordstream.com/blog/ws/2016/08/15/higher-education-marketing" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">higher education industry</a>).</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Once you get a degree, you can get a higher-paying job, and then reward yourself with a big vacation. <a href="http://www.wordstream.com/blog/ws/2017/04/19/travel-marketing-tips" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">Travel-related keywords</a> like "Hilton timeshare reviews" make an appearance this year at #13 on the list.</span></p><p align="center" style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/cocktails-and-dreams.jpg" alt="what the most expensive keywords in adwords" width="800" height="800" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="text-align: start; padding-top: 600px; display: block !important;"></i-amphtml-sizer><img alt="what the most expensive keywords in adwords" class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/cocktails-and-dreams.jpg" style="text-align: start; max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; padding: 0px !important; border: none !important;"></amp-img></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">But people clicking on ads haven't kicked all their bad habits – "casino" is way up there at #3 ($55.48 per click) and "online gambling" makes an appearance too, at #22. Who needs a Vegas vacation when the fun's right there in your laptop?</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">You're also talking to psychics and getting hair transplants. #questionablechoices</span></p><h3 style="font-weight: normal; margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">The 25th most expensive keyword in Google AdWords is … Google AdWords?</span></font></h3><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">We weren't expecting this one.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><font color="#000000"><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://searchengineland.com/why-do-people-google-google-understanding-user-data-to-measure-searcher-intent-10091" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted;">Sometimes people google "google,"</a> and sometimes people bid on "google adwords" in Google AdWords. (OK, we admit it. You're looking at some of those people right now.)</span></font></p><p align="center" style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/nintendo-gameboy.gif" width="320" height="298" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="text-align: start; padding-top: 558.75px; display: block !important;"></i-amphtml-sizer><img class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/nintendo-gameboy.gif" style="text-align: start; max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; padding: 0px !important; border: none !important;"></amp-img></p><h2 style="font-weight: normal; margin: 1rem 0px 0.5rem; padding: 0px 10px; line-height: 1.3;"><font size="3"><span style="background-color: rgba(255, 255, 255, 0);">Want to know what keywords are popular (and how much they'll cost) in YOUR industry?</span></font></h2><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">We can help with that!</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Our newly revamped Free Keyword Tool (currently in beta release) has a cool feature that lets you filter your results by industry.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">For example, let's say you want to find keywords related to cars, but you're in the finance industry and you're only interested in terms that are relevant to your business. Type in "cars" and select "Finance & Banking" as your industry, and you'll see results like this:</span></p><p align="center" style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/most-expensive-keywords-2017-industry-terms.png" alt="wordstream free keyword tool" width="582" height="451" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="text-align: start; padding-top: 464.9375px; display: block !important;"></i-amphtml-sizer><img alt="wordstream free keyword tool" class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/most-expensive-keywords-2017-industry-terms.png" style="text-align: start; max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; padding: 0px !important; border: none !important;"></amp-img></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">Your results include terms like "new car lease" and "new car incentives." However, if you chose "Arts & Entertainment" as your industry, you'd see results like "cars film" and "pixar cars":</span></p><p align="center" style="margin: 0px 0px 1rem; padding: 10px;"><amp-img src="http://www.wordstream.com/images/most-expensive-keywords-free-keyword-tool-results.png" alt="free keywords" width="586" height="493" layout="responsive" class="i-amphtml-element i-amphtml-layout-responsive i-amphtml-layout-size-defined i-amphtml-layout" style="display: block; position: relative; overflow: hidden !important;"><i-amphtml-sizer style="text-align: start; padding-top: 504.765625px; display: block !important;"></i-amphtml-sizer><img alt="free keywords" class="i-amphtml-fill-content i-amphtml-replaced-content" src="http://www.wordstream.com/images/most-expensive-keywords-free-keyword-tool-results.png" style="text-align: start; max-width: 100%; height: 1px; display: block; width: 1px; min-width: 100%; min-height: 100%; margin: auto; position: absolute; top: 0px; left: 0px; bottom: 0px; right: 0px; padding: 0px !important; border: none !important;"></amp-img></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">This can really help you to zero in on <em>only</em> the keywords that are going to help you build out your search marketing campaigns, filtering out irrelevant terms so you don't have to weed through them yourself. You can filter your results by 24 different industries.</span></p><p style="margin: 0px 0px 1rem; padding: 10px;"><a href="http://www.wordstream.com/keywords" style="text-decoration: none; border-bottom-width: 1px; border-bottom-style: dotted; background-color: rgba(255, 255, 255, 0);"><font color="#000000">Check it out yourself.</font></a></p><p style="margin: 0px 0px 1rem; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">What about those top 25 keywords – were you surprised?</span></p></div></div></article></div></div></div></main></div></div></div><span style="background-color: rgba(255, 255, 255, 0);">"Sent from Ralph Paglia's Lucky iPad"</span></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-62193717670623970462017-07-18T11:51:00.000-07:002017-07-18T11:52:14.685-07:00Why Dealer EFX is Highly Valuable to Car Dealers<div dir="ltr"><div class="gmail_default" style="font-size:small"></div><div class="gmail_default" style="font-size:small"><a href="https://dealerefx.com/testimonials.html"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgClHI8R9CoAGsOuMhg0Qws55gyUZBgbe0dRmTMRohnt5W4nZN2YIjDK_4CW5RfCdIuvInGhhVYTTkIiNFS_Cb7kLB_HF74UNC8_O6BYqyY3UASyhBJrAyeZRT-_Fcir8a_e7nXMsIq0G0/s1600/image-734687.png"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgClHI8R9CoAGsOuMhg0Qws55gyUZBgbe0dRmTMRohnt5W4nZN2YIjDK_4CW5RfCdIuvInGhhVYTTkIiNFS_Cb7kLB_HF74UNC8_O6BYqyY3UASyhBJrAyeZRT-_Fcir8a_e7nXMsIq0G0/s400/image-734687.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6444185834397630482" /></a></a><br clear="all"></div><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><br><font size="2"><a href="https://dealerefx.com/testimonials.html"><font size="4"><b>https://dealerefx.com/testimonials.html </b></font></a><br><br>Ralph Paglia</font><div><font size="2">President</font></div><div><font size="2">ADM Consulting, LLC<br></font><div><font size="2"><span><span title="Call with Google Voice"></span></span><br></font><div><font size="2"><a href="http://www.RalphPaglia.com" target="_blank">http://RalphPaglia.com</a> </font></div><div><font size="2"><a href="http://LinkedIn.com/in/RPaglia" target="_blank">http://LinkedIn.com/in/RPaglia</a> </font></div><div><font size="2"><a href="http://Twitter.com/RalphPaglia" target="_blank">http://Twitter.com/RalphPaglia</a><br><a href="http://Facebook.com/RPaglia" target="_blank">http://Facebook.com/RPaglia</a><br><a href="http://YouTube.com/RalphPaglia" target="_blank">http://YouTube.com/RalphPaglia</a><div style="font-size:small;display:inline" class="gmail_default"> <br></div></font></div></div></div></div></div></div></div></div></div></div></div> </div> Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0tag:blogger.com,1999:blog-5990581833262287993.post-72539041905293625722017-07-05T11:03:00.001-07:002017-07-05T11:03:46.757-07:00Coastal German Shepherd Rescue receives $9500 from Ken Grody Ford<div><span style="font-size: 12pt; font-family: Helvetica;">Coastal German Shepherd Rescue receives $9500 Big Check from the Ken Grody Ford Cruise-for-a-Cause test drive fund raising event held on June 17th in Buena Park, California. </span></div><div><br></div><div><a href="https://yelp.to/qTKq/6FobqxruxE">https://yelp.to/qTKq/6FobqxruxE</a></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqBvmi97Cg60V1O6UAA4BIhKjB_sLCtta7SpvWOXnW93Jj68S_7SnfzRCQUyYHdG1-5dLKJix5hL3YO527aKIds57GddXiQEn6bAnGOO_lJUxt2Rvq1Ko_Nnaauu1kaj3hq5EeaXn6wJU/s1600/sms_share-726758.png"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqBvmi97Cg60V1O6UAA4BIhKjB_sLCtta7SpvWOXnW93Jj68S_7SnfzRCQUyYHdG1-5dLKJix5hL3YO527aKIds57GddXiQEn6bAnGOO_lJUxt2Rvq1Ko_Nnaauu1kaj3hq5EeaXn6wJU/s400/sms_share-726758.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6439349243637674722" /></a></div><div><br><br><i style="background-color: rgba(255, 255, 255, 0);">(via Ralph's iPhone 7+)</i><div><i style="background-color: rgba(255, 255, 255, 0);"><br></i><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ralph Paglia</b></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Digital Director</b></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><b>Ken Grody Ford of SoCal<br></b></span><div><span style="background-color: rgba(255, 255, 255, 0);">505.301.6369</span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="mailto:Ralph.Paglia@KenGrodyFord.com">Ralph.Paglia@KenGrodyFord.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="mailto:RPaglia@gmail.com">RPaglia@gmail.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://www.RalphPaglia.com">www.RalphPaglia.com</a></span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://LinkedIn.com/in/RPaglia">http://LinkedIn.com/in/RPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://twitter.com/RalphPaglia">http://twitter.com/RalphPaglia</a> </span></div><div><span style="background-color: rgba(255, 255, 255, 0);"><a href="http://Facebook.com/RPaglia">http://Facebook.com/RPaglia</a></span></div></div></div><div><span style="background-color: rgba(255, 255, 255, 0);">@RalphPaglia</span></div><div><br></div></div>Anonymoushttp://www.blogger.com/profile/17032088052617464920noreply@blogger.com0