January 18 - 20 in Atlanta, GA with: | ||||||||||||||||||||
| Ralph Paglia | Larry Bruce | Jim Ziegler |
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OUR MISSION: In today's fiercely competitive retail environment, every dealership must be operating at maximum efficiency. Every profit center must be synergistically integrated with every other department in the dealership while, at the same time, producing their maximum profitability. Your only choices - Grow or Die.
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Automotive Marketing Consultant
For the first 3 years after the Digital Marketing Group within ADP Dealer Services was created, Ralph Paglia was responsible for Business Development. He established key strategic enterprise partnerships with Car Companies, large Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.
Paglia's Business Development activities included organic business development from "Home Grown" ADP Digital Marketing solutions for car companies and dealers. He created significant job growth and business success from new solutions to accelerate vehicle, parts and service sales using web based strategies and tactics.
A few of the business models that Paglia designed, created, launched and made successful for ADP include:
- Digital Advertising for Dealers
- Digital Marketing Consulting for OEM's
- Social Media Marketing and Reputation Management Services
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego at their Kearny Mesa Volkswagen dealership.
AUTOMOTIVE BACKGROUND
Since San Diego, Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Tactics, Business Development Centers, Organizational Development and Internet Sales Management.
Paglia has a remarkable history of implementing Digital Marketing Systems, Social Media Reputation Management for Car Dealers, Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements for suppliers, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis. Many of Ralph Paglia's "Guerrilla Marketing" tactics have become widely accepted industry best practices.
SELECTED CAREER HIGHLIGHTS
- 1981 San Diego: Alpha Dawg Jr. on the Point Taking Ups at Kearny Mesa Volkswagen Peugeot
- 1982 San Diego: Sales Manager at Kearny Mesa Volkswagen and Peugeot
- 1983 Imperial, CA: General Manager of D'Imports Honda VW Porsche Audi
- 1984 San Diego: General Sales Manager at Kearny Mesa Volkswagen and Peugeot
- 1986 San Diego: Paglia pioneers the generation of "Internet Leads" using Bulletin Board Systems (BBS) with the first public ISP (CompuServe).
- 1997 San Antonio; Organizational development for Red McCombs Automotive
- 1998 Lockport, NY: Sales Management at Gambino Ford
- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.
- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.
- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.
- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.
- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.
- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).
- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.
- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as "Professional Community" becomes industry's most popular at 15,000+ Visitors/Month.
- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers
- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company
- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program
- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue
- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management
- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
Now, Ziegler and Paglia are delivering the real deal, content-rich sessions, hands-on "real-world stuff", not theory. These tactics and processes are battle-tested on the front lines in dealerships all across the country.
Jim continued, "Dealerships can't afford to miss a single opportunity to do business." Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy. Ziegler and Paglia are masters of Social medium relationship sales and marketing. Workshop participants will take back an in-depth understanding of how to leverage online relationships for sales and profits. Additionally, Jim and Ralph have each personally committed themselves to delivering a thorough understanding and ability to leverage the following...
- How to implement "Pathway to success"; email to telephone, phone to showroom, appointment to delivery
- Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
- How to self-produce videos that capture customer trust and create high levels of credibility
- Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
- Internet stealth marketing techniques with 'Ninja' Search Engine Optimization
- Beat third party lead providers at their own game on the Internet battlefield
- Marketing and Advertising with ultimate Video Search Engine Maximization
- How to turn your dealership into an Internet Sales Powerhouse
- Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
- YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly "Pull Marketing"
- Using little known but powerful web apps to divert OEM traffic to dealership websites
- Receive individual passwords and authorized access to restricted file servers at www.NinjaDealer.com with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!*
"It would be very impressive just to talk about Ralph Paglia's many accomplishments in his very accomplished career. But I wouldn't be doing him proper justice.
I could state that Ralph is arguably the leading expert in the Digital Marketing world, particularly as it pertains to the automotive industry, but I would only be touching on his many talents, successful experience and self-taught skill set. What really separates Ralph from his peers is his personality, his strong integrity, his passion, and his willingness to be a coach, a mentor and a friend whenever the need arises. People just like being around his infectious personality. He is a motivator pure and simple. In demand as a key note speaker and expert in his field, he brings to the table all the intangibles we look for in a leader. Any company who employs Ralph Paglia should realize what a valuable asset they have and any who might consider his services in the future should know that your team will be much better with his presence. He does not just solve problems, he tackles them, and his passion, determination and perseverance prevail. He can take your company from good to great. I highly recommend Ralph Paglia and would suggest that he can be the difference maker for your company or organization."
November 24, 2010 Tom Morris, Standards For Excellence Facilitator, Maritz, Inc
"I first worked with Ralph as part of the Google team introducing Audio Ads to the market. Within weeks of hopping on a webinar, Ralph set up and was running radio campaigns for his Tier 2-3 clients. Ralph and crafted a business development partnership which expanded the relationship between ADP and Google. Ralph is a visionary, technically adept and a leader in gathering the right people to make things happen.
In an age where the traditional marketing funnel has been fragmented and new digital products/platforms/distribution methods are introduced at warped-speed, Ralph is one of the sharpest players in breaking through the clutter to optimize which will most impact his clients' bottom line. I'd happily work with him again (and if I'm exposed to or part of any new initiative) he'd be one of the first I'd reach out to."
November 22, 2010 Kathleen Sheehan, Sr. Account Executive, Google
"It has been my pleasure to work with Ralph during my tenure at ADP Dealer Services. Ralph is a leading expert on the automotive industry, automotive marketing and digital marketing in general. His passionate commitment always impresses me and is breadth and depth of knowledge always amazes me. Virtually singlehandedly, Raplh has built a thriving social media and marketing practice team at ADP from scratch."
November 17, 2010 Thomas Morelli, Supervisor, Digital Advertising, ADP Dealer Services
"I have followed Ralph Paglia and have been a member of his Automotive Digital Marketing (ADM) community for several years. I also have had the pleasure of attending several of his presentations at Digital Dealer conferences. The reason? Ralph is a true innovator in our industry and was the first to open a line of communication between industry leaders and anyone seeking information or best practices for their dealerships Internet Sales Departments.
Ralph has dedicated himself to staying ahead of and at times creating the curve in the constantly changing Automotive Digital Marketing world. Anyone who is a member the ADM community or knows Ralph has benefitted from his wealth of knowledge and willingness to share it.
If you are an Internet Sales Director or Dealer trying to get your arms around your internet department, or you simply want to advance to the next level, it would be well worth your time to join the Automotive Digital Marketing community and reach out to Ralph for guidance. You will not only have his insight, but that of one of the most prolific online communities there is. http://www.automotivedigitalmarketing.com/"
November 15, 2010 Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
"Ralph Paglia is the most focused individual I have ever met when it comes to the Digital Marketing vertical. I fully endorse him and thank him personslly for giving me ideas to keep moving forward. Ralph Paglia continues to always wake us up and keep us thinking about new possibilities for future development."
November 12, 2010
Kim Clouse, Managing Owner, I Auto Consultants
"Ralph is a prolific thought leader who has openly shared his experience, insight, and sales and marketing acumen with the automotive industry via public forum, social media, websites and other online sources. Ralph and I partnered, in conjunction with Ford Motor Company, to develop a strategic digital marketing program for Ford dealers. The program was developed, launched, and has exceeded forecasts, due to Ralph's stewardship. Ralph brought the right people together to execute the right program for the right reasons. I don't believe there is a more respected, or more well liked individual in our industry than Ralph Paglia."
November 11, 2010 John Stremel, OEM Development Manager, Kelley Blue Book
"Ralph is a true automotive and social media thought leader. I had the pleasure of working with Ralph last year on an industry panel and found him to be a thoughtful, intelligent and collaborative panelist. Ralph and I continue to stay in touch via a number of social networking sites, including his Automotive Digital Marketing community. I continue to be impressed with not only the quantity and the quality of his contributions, but the scope of Ralph's industry knowledge, the depth of his connections, his profound passion for the digital automotive space and his willingness to share his expertise with others. I look forward to our professional paths crossing again."
November 10, 2010
Mary S. Butler, Senior Content Strategist, Razorfish
"Ralph Paglia is the most energetic and passionate individual within the retail automotive consultancy business. His hard work, dedication, and creativity led to the development of Ford's Digital Dealer Advertising Program including our Social Media Integration. Ralph was also instrumental in developing and expanding our Digital Marketing Dealer Consultant Program."
November 10, 2010 Bill Furgason, Ford Motor Company
"I have been fortunate to work with Ralph Paglia on the Social Marketing and Reputation Management Team. Ralph is a scientist when it comes to utilizing new media platforms and optimizing his knowledge of the industry to deliver superior results to his clients. I look forward to every chance I have to work with and learn from him. My time working with Ralph has been one of the most valuable experiences I have had."
November 9, 2010 Micah Birkholz, Technical Consultant, ADP-BZ Results
"Ralph has a set of skills (and energy level) that I have admired for years. Besides his deep automotive retail experience, Ralph is clearly a visionary when it comes to the intersection of automotive retailing and the adaption of new technologies that drive sales and profits for organizations. He has a strong Customer Focus and works to drive innovations that benefit customers first - retailers second and vendors third... the right order in my mind!"
November 8, 2010
Mike Wethington, President and CEO, Outsell LLC
"Ralph is certainly an industry expert and an innovator in his industry. He is in the midst of taking an art form and making sense out of it during this explosion of social media. I have found Ralph to be an expert in product knowledge in his development of this marketing space. It is of high importance to also say that he has high integrity, which I feel is the most admirable trait in a leader."
November 8, 2010 Bill Green, President/General Manager, Automotive Avenues
"From my view there is no one in the automotive business (Wholesale or Retail) who has a better understanding of the Digital world than Ralph Paglia. From marketing, & branding, to customer touch and retention, this guy lives, writes & creates best practices our industry can set their watches to."
November 8, 2010 Bill Richards, Digital Marketing Consultant, ADP/BZ Results
"I have known Ralph for the past six years. He is a recognized leader and innovator within the automotive dealer community. Ralph did a tremendous job as the Internet director at Courtesy Chevrolet. Courtesy Chevrolet became a dominate leader in the Phoenix area through Ralph's leadership. Ralph's first-hand retail experience in a high volume dealership takes his level of understanding to a much deeper level. As a speaker at the national conventions, Ralph has a following like a "rock star". I have found Ralph to be reliable and committed to delivering the highest standards to the automotive dealer community."
November 7, 2010 Phil Sura, VP Automotive Division, UnityWorks Media
"Ralph has been a constant force in the industry for years and someone that practices when he preaches. He has been at the forefront in both retail and vendor positions as well as a competent, leading speaker for as long as I've known who he is. Over the past three years, I've enjoyed countless conversations with Ralph ranging in subject from the most obscure to the most pressing. You can count on the fact that he will have an opinion on any of those subjects while being open to having his opinion changed. One of his great traits is the ability to think ahead. Another would be following that instinct, something sorely missing in the automotive space. You can count on Ralph to be in, on and around the hot subject matter, even if it happens to be him at any moment. He's not afraid to say where he's at and that's respectable. For changing the retail space, for being willing to take chances, for being a (loud) voice in the business, I'm happy to count him as a colleague and friend, and can vouch for his knowledge and abilities."
November 7, 2010 Gary May, President/Consultant, Interactive Marketing and Consulting Services (IM@CS)
"Ralph is the acknowledged guru of all things digital associated with the auto business. When Ralph speaks, people listen! His workshops at conferences are always the best attended, usually overflowing with folks standing in line in the hallway just to listen. Ralph is so far ahead of the curve he knows the answer before others know the question."
November 7, 2010 David Ruggles, President, Advanced Concepts & Techniques
"Ralph has long established himself as one of the original pillars of the retail automotive industry. Nearly everyone in our field is aware of the vast knowledge and experience Ralph brings to the table, they're also aware of the heart and passion behind his efforts. Ralph is responsible for introducing a new layer of concepts and strategies to retail groups all over the US. I'm glad I connected with Ralph years ago - his ongoing drive has been a positive influence." November 7, 2010 Eric Miltsch, IT | Internet Director, Auction Direct USA
"Ralph is a testament to what one can accomplish when they put others first and take the time to help others advance their own careers. Zig Ziglar said it best, "You will get all you want in life if you help enough other people get what they want." Ralph has personified that to a level that very few others have reached. His vast knowledge in digital marketing is astounding and while he has been in it from the beginning, he has proven time and time again that he is and will continue to be on the forefront of this exciting field of dealership marketing. I highly recommend Ralph, he will NOT disappoint...ever!"
November 7, 2010 David Johnson, Automotive Social Media Strategist, Next Generation Dealer Services
Ralph Paglia
cell: 505-301-6369
email: rpaglia@gmail.com
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