SANTA MONICA, Calif., March 26, 2013 /PRNewswire/ --TrueCar.com, the authority on new car pricing information, trends and forecasting, today released its March 2013 sales and incentives forecast. The forecast shows the following:
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- ForMarch 2013, new light vehicle sales in the U.S. (including fleet) is expected to be 1,466,956 units, up 4.5 percent fromMarch 2012 and up 23.1 percent fromFebruary 2013 (on an unadjusted basis).
- The March 2013 forecast translates into a Seasonally Adjusted Annualized Rate ("SAAR") of 15.42 million new car sales, up from 15.4 million in February 2013 and up from 14.1 million in March 2012.
- Retail sales are up 4.2 percent compared to March 2012 and up 20.2 percent from February 2013.
- Fleet and rental sales are expected to make up 21.0 percent of total industry sales in March 2013.
- The industry average incentive spending per unit will be approximately $2,523 in March 2013, which represents a decrease of 1.7 percent from March 2012 and is unchanged from February 2013.
- Used car sales* are estimated to be 2,891,896. The ratio of new to used is estimated to be 1:2 for March 2013.
"The rally in the stock market, improved availability of auto financing and compelling new products continued to propel new car sales in March," said Jesse Toprak, senior analyst for TrueCar.com. "The Domestic 'Big Three' will all have their highest level of sales in over four years thanks to their much improved lineup of vehicles."
Forecasts for the top eight manufacturers for March 2013:
Unit Sales
Manufacturer | March 2013 Forecast | % Change vs. February 2013 | % Change vs. March 2012 |
Chrysler | 170,091 | 22.4% | 4.1% |
Ford | 232,494 | 19.0% | 4.3% |
GM | 261,141 | 16.4% | 13.0% |
Honda | 139,870 | 29.5% | 10.1% |
Hyundai/Kia | 113,973 | 21.5% | -10.4% |
Nissan | 136,604 | 37.1% | 0.2% |
Toyota | 206,708 | 24.2% | 1.7% |
Volkswagen | 53,027 | 25.3% | 10.1% |
Industry | 1,466,956 | 23.1% | 4.5% |
Market Share
Manufacturer | March 2013 Forecast | February 2013 | March 2012 |
Chrysler | 11.6% | 11.7% | 11.6% |
Ford | 15.8% | 16.4% | 15.9% |
GM | 17.8% | 18.8% | 16.5% |
Honda | 9.5% | 9.1% | 9.0% |
Hyundai/Kia | 7.8% | 7.9% | 9.1% |
Nissan | 9.3% | 8.4% | 9.7% |
Toyota | 14.1% | 14.0 % | 14.5% |
Volkswagen | 3.6% | 3.6% | 3.4% |
Incentive Spending
Manufacturer | March 2013 Incentives | % Change vs. February 2013 | % Change vs. March 2012 | Total Spending |
Chrysler | $3,264 | 0.8% | -0.2% | $555,100,503 |
Ford | $2,843 | -1.8% | 0.1% | $661,025,806 |
GM | $3,453 | 2.3% | 5.7% | $901,689,922 |
Honda | $1,531 | 9.3% | -31.0% | $214,187,015 |
Hyundai/Kia | $1,369 | -6.2% | 10.6% | $156, 001, 622 |
Nissan | $2,765 | 3.6% | -9.4% | $377,698,832 |
Toyota | $1,515 | -4.6% | -13.2% | $313,083,236 |
Volkswagen | $2,341 | -1.2% | -5.2% | $124,162,555 |
Industry | $2,523 | 0.0% | -1.7% | $3,701,126,407 |
"Automakers have continued to maintain discipline in incentive spending throughout this past year, and in March, unit sales reached their highest levels since August 2007," said Kristen Andersson, analyst for TrueCar.com. "Toyota is spending at its lowest levels in almost two years while seeing its highest sales month since summer of 2009."
TrueCar.com bases its forecast on actual transaction data. The transaction data based forecast is refined by other current and historical factors that impact vehicle sales, including sales, inventory, incentives, fuel prices, and macro economic data (major stock market indexes, consumer confidence, new home starts and CPI). TrueCar.com does not adjust for selling days in year-over-year percentage change calculations.
*Used car sales figures include sales from franchise dealerships, independent dealerships and private party sales
TrueCar is a data-driven company that sources, compiles and analyzes car-buying information unlike anybody in the industry. Since its founding in 2005, TrueCar dealer partners have sold over 700,000 vehicles across the country. Its national network of nearly 6,000 Certified Dealers is committed to provide no-hassle pricing for some of the country's largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.
You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.
SOURCE http://TrueCar.com
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