Car Dealer Reputations: Internet Reputation Management: Drives Car Dealers Past Congressional Ratings

It is about time that automotive professionals start to move up in society's ranks for prestige and trustworthiness... Or, is this indicative of what is happening to congressional reputations?

It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for reputation management strategies and processes... However, this is further proof that there is a lot to be gained by a massive grass roots movement by dealers to portray themselves in a more positive manner, and to let the public know about all the benefits they bring to the local community. It is expecially apparent that dealers need to communicate the genuine commitment most of them have towards doing business in an ethical and high integrity manner. Not to do so is to allow the voices of the few that are upset with dealers to be the only statements visible to the public about each dealer's business practices.

Being a member of Congress rates as the least ethical and honest professions – faring worse than car salesmen by 4 percent – according to a new Gallup poll out Wednesday.

In a poll ranking how Americans view the honesty and ethical standards of 21 professions, Congressmen were rated as having a “low/very low” ethical standards by 55 percent of 1,017 adults across the nation. Only 9 percent said members of Congress have “high/very high” standards, while 35 percent gave the lawmakers an “average” rating.

Car salesmen were the only other professionals to get a “low/very low” rating by at least 50 percent of respondents, receiving 51 percent.

Senators ranked third lowest in the poll, earning a 49 percent “low/very low” ethical rating, beating out stockbrokers, 46 percent, and HMO managers at 43 percent.

Only 11 percent of respondents gave senators a “high/very high” ethical rating.

Nurses ranked as the most respected profession with an 83 percent positive rating. Following nurses were pharmacists at 66 percent, doctors at 65 percent, police officers at 63 percent and engineers, who received a 62 percent “high/very high” rating.

Governors were the only other political job polled, and ranked much higher than lawmakers in Washington. Only 15 percent said they had a “high/very high” opinion of governors, but 48 percent gave governors an “average” rating while 35 percent rated them as “low/very low."

Source: Congress lower than car salesmen
By: Andy Barr
Publisher: Politico

Tags: American Consumers, Car Salesmen, Ethics and Honesty, Integrity Perception, Ratings, Reputation Management, Surpass Congress

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Wednesday, January 6, 2010

Internet Reputation Management: Drives Car Dealers Past Congressional Ratings

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