Automotive Digital Marketing in 2016 and Beyond
Recent technological innovations have given marketers many new tools to work with, but have also led to some challenges as businesses race to keep up with purchase habits and buyer needs. With customers generally plugged in 24 hours a day, 7 days a week across a variety of channels and devices, how can you create those perfect customer moments that make them feel like they're in that elusive zone?
Without a doubt, the pressure is on marketers in 2016 to get attuned to what customers need, how they want it and when they'd like it served up. Executives have noticed: Eighty-one percent of CxOs anticipate more digital interaction with customers by 2020, and 66 percent expect more focus on customers as individuals.2
To win in 2016, challenge yourself and your team to get more collaborative and innovative to create stronger omni-channel experiences for your customers and prospects. Evolve to gain more speed and agility. Take steps to access and harness real-time, cross-channel data. Pay closer attention to analytical, predictive and cognitive tools. And strive to deliver more personalized interactions throughout the buyer journey.
By paying attention to the trends outlined in this white paper, assessing how your organization can pivot to best succeed given these changes, and keeping a sharp focus on enhancing the buyer's journey, you'll be well-positioned to improve the customer experience, drive deeper loyalty and make a powerful impact on revenue growth. Are you ready to raise your game to ensure you're among the top performers in 2016?
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