Car Dealer Reputations: Interview with Asbury CEO; Political Season Advertising Tips; Dealer Shoots Car Thief

Interview with Asbury CEO; Political Season Advertising Tips; Dealer Shoots Car Thief

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Editor's Picks

Interview with Charles Oglesby, Asbury Automotive Group

A 40-year veteran of the retail business, Charles Oglesby has worked in every area of the dealership climbing his way up from the showroom floor to becoming the CEO and president of the Asbury Automotive Group. Asbury, one... »

Automotive Digital Marketing Professional Community: http://www.ADMblogs.com

Dealer Shoots Car Thief

A dealer took matters into his own hands when he tracked down three men who stole a vehicle from his dealership. The StandardSpeaker.com reported the owner of the used car lot allegedly fired shots at the men who were getting... »

Ewanick Talks Website Branding

Joel Ewanick, head of North American marketing for General Motors Corp., sat down with Marketing Daily and discussed the all-new websites for GM's four core brands. Ewanick shares the thoughts behind Buick's website and how that... »

Blogs

Benefits Build Relationships

TJ Wisner

Research tells us that sales people, in general, cannot describe the difference between their products' or services' (F&B's) features and benefits. For that matter, most companies and many marketing "experts" often fail to properly delineate the key differences between features and benefits. Click here to read more.

Ford, Be Fair to Your Mercury Dealers

Cliff Banks
Ford Motor Co. and its President CEO Alan Mulally are today's feel good story basking in the warm glow of what has been a good run the last couple of years. And yes, it is deserved. Mulally and company have done a remarkable job guiding Ford through the recent recession to profitability while hitting some homeruns with newly launched products. But -- there is a but -- Ford seems to be getting a free pass on the Mercury story. Click here to read the full blog.
Where the Money Is

Jim Ziegler
According to American folklore: in 1928, when legendary bank-robber, Willie Sutton, was released from prison a reporter asked him why he robbed banks. Willie smiled and said, "Because that's where the money is. In the rapidly transforming world of sales and marketing why would an automobile dealership want to be involved in the new "Social Mediums?" Click Here to read the full blog post

Automated Love Kills the Relationship

TJ Wisner

Professional speakers and trainers tend to spend many hours using free Wi-Fi in sandwich and coffee shops. We meet clients, write, read, and maybe most importantly, watch the interesting interactions of the people who cross our paths. One such day at the local Panera Bread, three young ladies took the table next to me and began to rave about the "awesome" white sports car one of them had recently purchased. Not only was she a proud new owner of her "first new car" but her friends were obviously envious of her new wheels as well. Click here to read more.

Daily Affirmation
"I have never met a man so ignorant that I couldn't learn something from him."

--Galileo Galilei

Latest News

Automaker Ads Push Consumer Pride

Social Media Marketing for Car Dealers http://SocialAutoSales.com

What do the years 1970 and 2010 have in common when it comes to advertising? The answer is the cultural conditions, according to a story in Brandweek, are about the same mostly with the economic instability the country is... »

Ford Is ALL-IN With New Ad Campaign

Ford Motor Company announced they are launching a new corporate advertising campaign targeting the African American community that centers on the company's strengths as it relates to quality, technology, the environment and the... »

Insider Look into GM's Recent Marketing Actions

About three months ago General Motors announced they were hiring Joel Ewanick from Nissan (before that, Ewanick was at Hyundai) to be the VP of North American marketing at GM. This change shook the industry as it moved Susan... »

600 Chrysler Dealers Invited to Fiat Event

Chrysler Group LLC announced this week it has invited about 600 of its dealer to attend the Fiat Experience on August 30 in Detroit. Chrysler said the Fiat Experience will provide dealers with a comprehensive overview of Chrysler... »

Chrysler Not Out of the Woods

Chrysler Group's second results show it's not out of the woods yet, says Barron's. Despite an 8.2% increase in revenue, the automaker reported a net loss of $172 million. Click here to read the full story from Barron's. »

Hyundai Gains Brand Recognition

According to Kelley Blue Book's Q2 2010 Brand Watch Study, Hyundai has made its first jump into the top five most-considered auto brands among new-car shoppers. Hyundai took the fifth spot away from Nissan. The study found... »

Whitacre Wants to Add to GM's Vehicle Lineup

General Motors has a big task this fall with the Chevy Volt and Cruze going on sale, but now the automaker is thinking of adding more to their already growing vehicle lineup. Bloomberg said GM CEO Ed Whitacre wants GM to... »

More News »

Expert Advice

Smart Advertising for Car Dealers:
http://www.SEMdealer.com
http://www.SocialAutoSales.com

Are you as amazed as I am that the year is almost over? The good news is you still have ample time to pump up the volume in 2010 but you may have to re-think your traditional advertising mindset. In some markets the... »

Profiles of Success

Charles Oglesby, Asbury Automotive Group

A 40-year veteran of the retail business, Charles Oglesby has worked in every area of the dealership climbing his way up from the showroom floor to becoming the CEO and president of the Asbury Automotive Group. Asbury, one... »

White Papers

Optimizing Paid Search Advertising - Used Vehicle Market in the U.S. Get free custom report on your dealership at http://www.SEMdealer.com/

Have you ever thought about paid search advertising? Does it work and is it worth the price? To learn more about paid ad placements, read the White Paper: "Optimizing Paid Search Advertising » http://www.SEMdealer.com

Share Your Opinion
Angry customer's video on YouTube gets 110,000 views. What would you do if this happened to you? See article at http://www.ADMblogs.com/