Automotive Marketing Resources and News for Car Dealers, Internet Sales Managers and Advertising Professionals
| News Highlights and Resources for Automotive advertising, marketing and media professionals |
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| Automotive Marketing Trends & Research |  |
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- Report: Automotive Consumers get lost using location-based apps
A report from Forrester Research indicates that Foursquare, Gowalla and other location-based startups have yet to click with automotive consumers and may not offer a valuable venue for car company and dealership marketers. Just 4% of U.S. users have tried a location-based mobile application, and 1% provide updates more than once every seven days. More than eight in 10 have yet to even hear of the apps. Advertising Age      
- Measuring Automotive consumers using online video hurt by inconsistent rules
Hulu's drop in viewership, from 43.5 million in May to 24 million in June, after comScore changed its metric, shows challenge in establishing reliable way to count online automotive consumer viewers and establish credibility with OEM and automotive retail marketers. "The inconsistencies across methodologies and vendors and the cacophony of numbers in the marketplace are clearly confusing," said Sherrill Mane, senior VP at IAB. "They're truly hampering the growth of the medium." Los Angeles Times
 | Time is Now for Automotive Mobile Marketing. Cell phones are the most personal way to interact with automotive consumers. In this report, you will learn how to reach almost every mobile car buyer by adding a Common Short Code, to your automotive marketing mix.
Get the free whitepaper. |
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- Facebook's social-networking site reached 500 million consumer users for the first time -- This is being mirrored by its acceptance among automotive advertisers, from the car company level, all the way to local car dealers. By focusing on the user experience and eschewing things such as rich-media animations, Facebook has created ad products that are less intrusive while still attracting many car dealers. Adweek
 | Automotive Marketers Increase Sales 84% using TRUSTe Seal.
This national retailer of automotive repair and maintenance services added the TRUSTe seal to lead forms and their shopping cart, and saw an enormous 84% lift in Sales to customers landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor.
>>Download the Case Study Now |
- Social Marketing campaign puts the focus on irritants
Comedian John Caparulo, in a series of video clips sponsored by Edge Shaving Gel on social media site "Funny or Die", provides riffs on the little things in life that irritate him. Caparulo also is helping judge contest for social media users to post clips about their favorite everyday complaints. The effort is first campaign for brand after its acquisition last year by Energizer Holdings from S.C. Johnson & Son. The New York Times
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