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Automotive Social Media Reputation Management
Friday, March 25, 2016
Sunday, March 6, 2016
Last Week in the Automotive Industry...
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Monday, January 25, 2016
Sales Results for Auto Industry Shuffled for 2015
2015 Auto Sales Volume Rankings
While it has yet to release its final, 2015 results, Toyota is expected to retain its crown as the world's best-selling automaker, a lead it has held since 2012. But the Japanese automaker has two other victories it can celebrate.
The Toyota Corolla was yet again the world's best-selling vehicle in 2015, with buyers snapping up 1,339,024 of the compact model. That's up 4.7% for the year, with the Corolla accounting for a whopping 1.5% of the global new vehicle market. It also marks the highest sales for any single vehicle in automotive history, according to tracking service Focus2Move.
Despite the headaches it suffered as a result of the revelation last September that it had cheated on diesel emissions tests, Volkswagen managed to nudge its way into second place with the compact Golf line delivering a hefty 8.4% jump in sales for the year, at 1,041,279 vehicles sold worldwide.
Despite the strong performance of the Golf, Volkswagen's total worldwide volume slipped 2%, to 9.93 million, putting it just ahead of General Motors, which reported 2015 sales of 9.84 million. Toyota was also expected to be down slightly for the year, but still over the 10 million mark.
(GM closes the gap, but VW still holds 2nd worldwide. Click Here for the rest of that story.)
The 2015 global round-up delivered a mix of good news and bad news for Ford Motor Co. For much of the past decade, the Detroit maker's own compact entry, the Focus, was a solid number two behind the Toyota Corolla. It slipped to fourth on the list, reports Focus2Move, global sales for the familiar nameplate down a hefty 19.4% last year.
The VW Golf moved into second place, in part due to slumping sales of the Ford Focus.
All told, Ford sold just 826,221 copies of the Focus in 2015, down from 1,025,467 the year before. That was the sharpest decline of any of the nameplates still on the global top 10 list.
On the plus side, the Ford F-Series line clawed its way up to third on the list, rebounding from a slow start for the all-new aluminum-intensive F-150 model last year. The F-150 retained its crown as both the best-selling truck and best-selling vehicle overall in the U.S. market. But it has relatively little presence outside North America.
All told, Ford sold 920,172 of its full-size trucks in 2015, a 1.6% year-over-year improvement.
(Ford pulling out of Japan, Indonesia. Click Here to see why.)
Toyota rounded out the top five models with the Camry, which underwent an extensive, mid-cycle remake for the 2015 model-year. Sales actually slipped by 1.9% for the full calendar year, to 754,154. But Hyundai saw demand for its Elantra plunge an even more dramatic 9.1% for the year, to 746,924, the Korean compact sliding from fifth to sixth on the chart.
VW was back with the seventh-ranked Polo, with sales of 698,82, up 2.2%. Honda was next on the list with the CR-V. It maintained its eighth-place spot despite a 2.5% drop to 696,594.
The Ford F-Series - the F-150 shown here - is America's top-seller, and third worldwide.
While the global top 10 list has long been dominated by compact models like Corolla, Focus and Elantra, pickup trucks have been the big exception thanks to the critical U.S. market. And last year saw a surge of demand as fuel prices steadily dipped.
The Chevrolet Silverado made the most dramatic leap of any model at the top of the sales charts last year, surging from 16thto 9th on the global list. It finished 2015 with sales of 669,683, a strong 12.9% surge for the year.
Rounding out the top 10 was another compact ute, the Toyota RAV4. The third Toyota on the list, it gained 5.5% to close 2015 with sales of 664,382.
Looking at the top 100 models, Focus2Move reports the biggest losers on the list were the Ford Fiesta, which reported a 21.5% decline in sales – sliding nine spots on the list, to 18th; and the Chevrolet Cruze, which fell five spots, to 16th, with sales off 16.2% for the year.
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Wednesday, December 23, 2015
December Car Sales Make 2015 an #AutoMarketing Blockbuster!
December New-Car Sales Close Record-Breaking Year, Up 13 Percent Year-Over-Year, According To Kelley Blue Book
Analysts Project 2016 Sales Could Reach 18 Million; Full-Size Trucks to Report Highest Sales Since 2007
CLOSE -- New-vehicle sales are expected to increase 13 percent year-over-year to a total of 1.7 million units in December 2015, resulting in an estimated 18 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. December will cap the biggest year of U.S. new-car sales that the industry has ever seen, with total light vehicle sales of roughly 17.5 million, representing a 6.1 percent jump from 2014 totals. The previous high was 17.35 million units in 2000.
"December has become one of the biggest sales months of the year, helped by year-end targets and prominent holiday sales events," said Tim Fleming, analyst for Kelley Blue Book. "As we move into the new year, expect this strength to continue, although at a slower rate than this year. In 2016, Kelley Blue Book forecasts sales in the range of 17.5 million to 18 million units, which would represent another record-breaking year."
There are several factors that could disrupt the new-car sales momentum, including rising interest rates, an increasing supply of off-lease units that could weaken used-car prices, and increasing manufacturer incentive spending that Kelley Blue Book has seen in recent months, which could be representative of a slowdown in natural consumer demand.
Key Highlights for Estimated December 2015Sales Forecast:
- In December 2015, new light-vehicle sales, including fleet, are expected to hit 1,700,000 units, up 13.1 percent from December 2014 and up 29.3 percent from November 2015.
- The seasonally adjusted annual rate (SAAR) for December 2015 is estimated to be 18 million, up from 16.8 million in December 2014 and down from 18.1 million in November 2015.
- Retail sales are expected to account for 84.3 percent of volume in December 2015, up from 83.4 percent in December 2014.
Best Month on Record Expected for Jeep; Hyundai-Kia Faces Challenges in Market Moving Away from Cars
As was the case for much of 2015, Fiat Chrysler is projected to do well in December, and the Jeep brand in particular, with expected growth of more than 15 percent.
"Fiat Chrysler has become increasingly dependent on Jeep to drive sales growth, and December should be the best month on record for the Jeep brand," said Fleming. "However, combined sales year-to-date of other Fiat Chrysler brands are slightly down in volume."
Hyundai and Kia are anticipated to have one of the largest percentage increases at 18 percent. However, sales this year have been propped up by an increase in fleet units. With a sales mix that heavily favors cars, Hyundai and Kia face challenges in a market that has shifted more toward SUVs and crossovers.
Sales Volume 1 | Market Share 2 | |||||
Manufacturer | Dec-15 | Dec-14 | YOY % | Dec-15 | Dec-14 | YOY % |
General Motors (Buick, Cadillac, Chevrolet, GMC) | 299,000 | 274,483 | 8.9% | 17.6% | 18.3% | -0.7% |
Ford Motor Company (Ford, Lincoln) | 244,000 | 219,369 | 11.2% | 14.4% | 14.6% | -0.2% |
Toyota Motor Company (Lexus, Scion, Toyota) | 242,000 | 215,057 | 12.5% | 14.2% | 14.3% | -0.1% |
Fiat Chrysler (Chrysler, Dodge, FIAT, Jeep, RAM) | 223,000 | 193,261 | 15.4% | 13.1% | 12.9% | 0.3% |
American Honda (Acura, Honda) | 152,000 | 137,281 | 10.7% | 8.9% | 9.1% | -0.2% |
Nissan North America (Infiniti, Nissan) | 137,000 | 117,318 | 16.8% | 8.1% | 7.8% | 0.3% |
Hyundai-Kia | 130,000 | 110,094 | 18.1% | 7.6% | 7.3% | 0.3% |
Volkswagen Group (Audi, Volkswagen, Porsche) | 58,000 | 56,571 | 2.5% | 3.4% | 3.8% | -0.4% |
Total 3 | 1,700,000 | 1,503,478 | 13.1% | - | - | - |
1 Historical data from OEM sales announcements | ||||||
2 Kelley Blue Book Automotive Insights | ||||||
3 Includes brands not shown | ||||||
Full-Size Pickup Trucks to Reach Highest Sales Since 2007; Compact SUVs/Crossovers Most Popular Segment in 2015
With national gas prices as their lowest point since 2009, Kelley Blue Book expects full-size pickup trucks to be the top segment in December. This segment also was helped in 2015 by the new Ford F-Series and a surge from the Chevrolet Silverado, and the segment should report the highest sales total since 2007 at nearly 2.2 million units.
Helped by new models like the Chevrolet Trax and Jeep Renegade, as well as low gas prices, the compact SUV and crossover segment is projected to be the No. 2 segment in December, with expected growth of nearly 40 percent. This segment has led industry growth for the past three years, and 2015 will mark its first year as the most popular segment in the industry.
Sales Volume 1 | Market Share | |||||
Segment | Dec -15 | Dec -14 | YOY % | Dec -15 | Dec -14 | YOY % |
Full-Size Pickup Truck | 241,000 | 211,240 | 14.1% | 14.2% | 14.1% | 0.1% |
Compact SUV/Crossover | 238,000 | 170,212 | 39.8% | 14.0% | 11.3% | 2.7% |
Mid-Size Car | 216,000 | 199,993 | 8.0% | 12.7% | 13.3% | -0.6% |
Compact Car | 212,000 | 189,725 | 11.7% | 12.5% | 12.6% | -0.1% |
Mid-Size SUV/Crossover | 199,000 | 171,131 | 16.3% | 11.7% | 11.4% | 0.3% |
Total 2 | 1,700,000 | 1,503,478 | 13.1% | - | - | - |
1 Kelley Blue Book Automotive Insights | ||||||
2 Includes segments not shown | ||||||
There are 28 sales days in December 2015, compared to 26 sales days in December 2014. All percentages are based on raw volume, not daily selling rate.
To discuss this topic, or any other automotive-related information, with a Kelley Blue Book analyst on-camera via the company's on-site studio, please contact a member of the Public Relations team to book an interview.
For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book's KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.
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SOURCE Kelley Blue Book
For further information: Chintan Talati, 949-267-4855, chintan.talati@kbb.com: or Joanna Pinkham, 404-568-7135, joanna.pinkham@kbb.com: or Brenna Robinson, 949-267-4781, brenna.robinson@kbb.com: or Michelle Behar, 949-268-4259, michelle.behar@kbb.com
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