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 New 'Crazy Kevin' ad campaign launches for Explorer The reinvented 2011 Ford Explorer has gone "crazy" – well, maybe not literally, but it is the star of a hilarious new urban advertising campaign featuring comedian and actor Kevin Hart. "Crazy Kevin," the new campaign, debuted during The Game on BET; the 60-second TV ad will air during the 2011 NBA All-Star Game Sunday at 8 p.m. EST on TNT. The campaign features TV ads, print, radio and digital executions highlighting key features found on Explorer like the unique Terrain Management System™ and class-exclusive rear inflatable seat belts.  Michelle Matthews-Alexander | mmatth64@ford.com | 313.585.4060 |
 Focus Global Test drivers – stoked and ready Anticipation is building for the 100 participants in Focus Global Test Drive kicking off this weekend in Spain. These consumers and bloggers will be among the first outsiders to put the all-new Ford Focus through its paces. The program offers something for everyone: Participants enjoy the experience of a lifetime, Ford engineers get rapid feedback from these social media mavens, and the test drivers' preferred charities are the beneficiaries of $10,000 each. The driving challenges will take place at a private proving grounds facility near Madrid. Mark Schirmer | mschirme@ford.com | 313.390.8647 |
 Ford's Gimme the Gig band search wraps up Ford and Grammy® Award-winning producer Don Was have announced the culmination of their seven-month competition, titled Gimme the Gig, sponsored by the 2011 Ford Fiesta. The grand prize-winning band will be chosen during a live performance Thursday at the world-famous Whiskey A Go Go in Los Angeles. The event will showcase performances by the seven top-voted up-and-coming bands selected from a pool of 2,500 applicants. Legendary producer Was will host the competition. Octavio Navarro | onavarr1@ford.com | 949.242.6676 |
Automotive Social Media Reputation Management
Wednesday, February 16, 2011
New 'Crazy Kevin' ad campaign launches for Explorer
Saturday, February 12, 2011
Cool Cars and Hot Dates on Valentine's Day
MPRESS YOUR VALENTINE WITH THESE COOL DATE NIGHT FEATURES FROM FORD
For me, it was a 1965 Ford Fairlane 500 convertible... Red on red with bucket seats and a 429 cubic inch bog block motor. The rear speaker was in between the two rear seat backs, with a big chrome mesh grill cover. She had 5 spoke alloys and red lines... No, not my date, the car!
I recently was contacted via Facebook by my first Valentine's Day date after 37 years since the last time I heard from her... She shared a photo of the two of us from that evening. To this day I believe my hot ride, that red convertible is what compelled her to accept my date request!
Just about everyone remembers the car they rode in on their first date. Was it a convertible with a great sound system, or a boat on wheels with lots of space? Whatever it was, both men and women agree that cars can make or break that first and often memorable impression. "A person's car is most definitely an extension of themselves," said Ellen Fein, dating expert and best-selling co-author of The Rules. "You often get one chance to make a right impression, and your car is one of the first personal things your date sees about you.
[Sent from Ralph Paglia's iPhone]Wednesday, February 9, 2011
Closing The Deal
Closing the Deal is about Insistence.
- Have Belief- a deep seeded belief in yourself, your product and your company.
- Insist so passionately that causes others to do something- that is closing
- You have to believe and be so convinced that you will not allow any other decision than.
- It's about belief and insisting on the close not being pushing.
People that sell everyday start to lose this belief and passion and it must be rehabilitated in order to keep the insistence factor up.
[Sent from Ralph Paglia's iPhone]
Social Media Marketing Types To Avoid; 14 Categories of Service Providers to Stay Away From!" on Automotive Digital Marketing Professional Community
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Ralph Paglia
cell: 505-301-6369
email: rpaglia@gmail.com
