Check out "Power Minute #6: Dealer Service with Auto Recalls Impacts Customer Satisfaction"

Check out "Power Minute #6: Dealer Service with Auto Recalls Impacts Customer Satisfaction" on Automotive Digital Marketing ProCom

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Automotive Digital Marketing ProCom Professional Community for Car Dealers, Automotive Marketers and Sales Managers Ralph Paglia What do you think about this ADM Blog post titled 'Power Minute #6: Dealer Service with Auto Recalls Impacts Customer Satisfaction' ? ADM Blog posted by Kris Rosychuk: Customer satisfaction with dealer service related to an automotive recall declines for the first time in 6 years. Watch video > For... ADM Blog post link: Power Minute #6: Dealer Service with Auto Recalls Impacts Customer Satisfaction About Automotive Digital Marketing ProCom ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics. 10085 members 13778 photos 1032 songs 4541 videos 3079 discussions 719 Events 10833 blog posts

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Key #AutoMarketing Trends for 2016

Automotive Digital Marketing in 2016 and Beyond

Recent technological innovations have given marketers many new tools to work with, but have also led to some challenges as businesses race to keep up with purchase habits and buyer needs. With customers generally plugged in 24 hours a day, 7 days a week across a variety of channels and devices, how can you create those perfect customer moments that make them feel like they're in that elusive zone?

Without a doubt, the pressure is on marketers in 2016 to get attuned to what customers need, how they want it and when they'd like it served up. Executives have noticed: Eighty-one percent of CxOs anticipate more digital interaction with customers by 2020, and 66 percent expect more focus on customers as individuals.2

To win in 2016, challenge yourself and your team to get more collaborative and innovative to create stronger omni-channel experiences for your customers and prospects. Evolve to gain more speed and agility. Take steps to access and harness real-time, cross-channel data. Pay closer attention to analytical, predictive and cognitive tools. And strive to deliver more personalized interactions throughout the buyer journey.

By paying attention to the trends outlined in this white paper, assessing how your organization can pivot to best succeed given these changes, and keeping a sharp focus on enhancing the buyer's journey, you'll be well-positioned to improve the customer experience, drive deeper loyalty and make a powerful impact on revenue growth. Are you ready to raise your game to ensure you're among the top performers in 2016? 

Google Tools: Entrepreneurs Edition - Mastering AdWords for Your #AutoMarketing Strategy

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A Message To Trust-Breakers

Automotive Industry Weekly Update

Week of March 28, 2016       Press Releases    New-Vehicle Retail Sales Down in March, the First Drop Since 2010  | March 28 Read the press release > J.D. Power Millennials Insight Report | March 29 Millennials: Not as Fickle or Anti-Establishment as You Think, According to J.D. Power Report  | Read the press release > J.D. Power Evaluates the Health of U.S. Auto Market | March 31 Read the press release >   News    USA Today  | March 28 Simplicity of toddler toys inspire car infotainment design | Read the article >   readwrite  | March 31 Google: Relax car dealers, don't fear self-driving cars |  Read the article > The Wall Street Journal  | April 1 Auto Makers' U.S. Sales Rise in March, but Big Three Miss Forecasts |  Read the article > Automotive News | April 1 Hyundai's Zuchowski warns of 'digital mercenaries' | Read the article >   Events NEWS FROM THIS WEEK'S 2016 Automotive Summit OESA California Regional Supplier Meeting LAS VEGAS – Automotive luxury brands are beginning to conclude the future is as much about exceptional service as it is about exceptional product. Read the article > REGISTER > Product Spotlight To combat these growing issues, J.D. Power has developed a new application,  SafetyIQ, to help auto industry professionals analyze vehicle safety data more efficiently. | Learn more >

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