Social Media Effect Infographic is especially relevant to #AutoMarketing and #Reputation Management

Twitter Ads: Car Dealers Report Exceptional Results

Ads Meet Twitter for Business The Twitter Analytics Dashboard is a great free resource which enables you to look more closely at your Tweets and their performance. It shows the number of impressions and engagements such as replies, favorites and link clicks for every single Tweet.   Once you discover which Tweets are performing best, use those insights to inform your content strategy and drive more action from your followers. To drive even bigger results, promote those best Tweets with a Twitter Ads campaign and reach a wider audience outside of your community of followers. Try Twitter Ads   Twitter, Inc.business.twitter.com  |   @TwitterSmallBiz   |   Support 1355 Market St., Suite 900San Francisco, CA 94103

Twitter, Inc. · 1355 Market Street, San Francisco, CA· Suite 900 · San Francisco, CA 94103 · USA

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Ralph Paglia | President 
ADM Advertising & Consulting, LLC

W http://AutomotiveSocial.com 

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

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http://Slideshare.net/RalphPaglia 

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The Perils of Focusing on Tactics Before Strategy

Video creation, publishing and distribution is certainly one of many components that Influencer Marketing strategy must execute... However, to focus on technology and media misses the truly important message in this article. The "Root Principle" is similar to problem solving methodology such as Toyota's "5 Whys" tactic that yields the "Root Cause" of a problem, or series of adverse results. In determining a Root Principle" one of the key indicators is in effecting business results regardless of technology, media channel or distribution reach.  Understanding that the origins of Influencer Marketing included identifying high yield influencers within our dealership's AOR and targeted demographics. Once you ID your first hundred people, divide into 4 segments. Initial steps would most likely be an introductory email and request that the Influencer take our Intro phone conversation. Then, out of the first 25 Influencers, we get 5 of them to attend a rousing Friday AM weekly sales meeting.  Of course, we want to track activities and get both photos and videos to capture our Influencers while being physically and emotionally engaged with our dealership's thought leaders.   Build Influencer Relationships first, then adjust your content creation, publishing and syndication based on the results of engaging Influencers. 

[Sent from Ralph's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting, LLC
2701 N. Rainbow Blvd., Suite 2202

Las Vegas, NV 89108

http://AutomotiveSocial.com 

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

America's Best Selling Vehicles in 2014