Automotive Social Media Reputation Management
Tuesday, March 22, 2011
Industry Thought Leader, Ralph Paglia Explains Integrated Social Media Marketing for Dealers
Industry Thought Leader Explains Integrated Social Media Marketing for Dealers
2011-03-18
By Digital Dealer Conference
Vice President of Digital at Tier 10 Marketing, Ralph Paglia, is sharing his insights with automotive dealers on how to create successful viral marketing campaigns
For_Immediate_Release:
NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Susan Tyson
Dealer Communications
312-558-1799
styson@dealer-communications.com
Industry Thought Leader Explains Integrated Social Media Marketing for Dealers
CHICAGO, IL – March 18, 2011 – Vice President of Digital at Tier 10 Marketing, Ralph Paglia, is sharing his insights with automotive dealers on how to create successful viral marketing campaigns using contests and a system of sharing entries among friends and co-workers to spread the word.
Paglia notes that there seems to be no limit to what social media can do, but can it help drive a profitable business into today's dealership? According to Paglia, there are several case studies from dealerships of social media marketing initiatives that have produced measurable and successful results for the dealers that executed them. Each case study shows coordination with both off-line and online communication channels driven by an integrated marketing strategy.
How can a dealership create a viral marketing impact using contests and a system that rewards consumers for spreading the word about the dealership? Do they work? There are dealers who have done what many consider to be the future of marketing…today. Paglia offers advice to dealers on:
• Create a Facebook advertising campaign that drives dramatic increases in a dealership's Facebook fan base.
• How to create successful viral marketing campaigns using contests.
• Use the little known Facebook page "updates" application as a free marketing tool to send messages and links to all of the dealership's Facebook fans without spam filter interference.
• Design and build an online contest that uses prizes and awards to drive automotive consumers towards submitting contest entries that create an active and dynamic marketing database for the dealership.
• Connect the dealership's blogs, social media accounts and profiles with Facebook, Twitter, YouTube and other sites so that dealers can post once and have their messaging, photos and videos appear in many places across the social web.
• How to use Google Analytics, content syndication, article marketing, Facebook pages, Twitter link campaigns and a dealership's Facebook Fan base as a marketing database.
Ralph Paglia has 20+ years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken Director of Digital Marketing at ADP Dealer Services, Ralph is now the Vice President of Digital at Tier 10 Marketing. Ralph is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. Ralph has presented critically acclaimed workshops at each of the 9 previous Digital Dealer® Conferences& Expositions.
Ralph Paglia will be speaking to dealers about integrated social media marketing at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Ralph Paglia and other speakers, visit: www.digitaldealerconference.com
ABOUT THE DIGITAL DEALER® CONFERENCE & EXPOSITION
The 10th Digital Dealer® Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, general sales managers, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.
FOR RELEASE: IMMEDIATELY
CONTACT: Susan Tyson
Dealer Communications
312-558-1799
styson@dealer-communications.com
Industry Thought Leader Explains Integrated Social Media Marketing for Dealers
CHICAGO, IL – March 18, 2011 – Vice President of Digital at Tier 10 Marketing, Ralph Paglia, is sharing his insights with automotive dealers on how to create successful viral marketing campaigns using contests and a system of sharing entries among friends and co-workers to spread the word.
Paglia notes that there seems to be no limit to what social media can do, but can it help drive a profitable business into today's dealership? According to Paglia, there are several case studies from dealerships of social media marketing initiatives that have produced measurable and successful results for the dealers that executed them. Each case study shows coordination with both off-line and online communication channels driven by an integrated marketing strategy.
How can a dealership create a viral marketing impact using contests and a system that rewards consumers for spreading the word about the dealership? Do they work? There are dealers who have done what many consider to be the future of marketing…today. Paglia offers advice to dealers on:
• Create a Facebook advertising campaign that drives dramatic increases in a dealership's Facebook fan base.
• How to create successful viral marketing campaigns using contests.
• Use the little known Facebook page "updates" application as a free marketing tool to send messages and links to all of the dealership's Facebook fans without spam filter interference.
• Design and build an online contest that uses prizes and awards to drive automotive consumers towards submitting contest entries that create an active and dynamic marketing database for the dealership.
• Connect the dealership's blogs, social media accounts and profiles with Facebook, Twitter, YouTube and other sites so that dealers can post once and have their messaging, photos and videos appear in many places across the social web.
• How to use Google Analytics, content syndication, article marketing, Facebook pages, Twitter link campaigns and a dealership's Facebook Fan base as a marketing database.
Ralph Paglia has 20+ years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken Director of Digital Marketing at ADP Dealer Services, Ralph is now the Vice President of Digital at Tier 10 Marketing. Ralph is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. Ralph has presented critically acclaimed workshops at each of the 9 previous Digital Dealer® Conferences& Expositions.
Ralph Paglia will be speaking to dealers about integrated social media marketing at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Ralph Paglia and other speakers, visit: www.digitaldealerconference.com
ABOUT THE DIGITAL DEALER® CONFERENCE & EXPOSITION
The 10th Digital Dealer® Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, general sales managers, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.
[Sent from Ralph Paglia's iPhone]
Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369
fax: 801-340-8918
In the Car Business? Really? Then you are a member: http://ADM.fm
Monday, March 21, 2011
Ralph Paglia, Industry Thought Leader, Explains Integrated Social Media Marketing for Dealers
Industry Thought Leader Explains Integrated Social Media Marketing for Dealers
[Sent from Ralph Paglia's iPhone]
Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369
fax: 801-340-8918
In the Car Business? Really? Then you are a member: http://ADM.fm
Sunday, March 20, 2011
Monday, March 14, 2011
SlideShare Engineering Blog
Announcing...the SlideShare Engineering Blog
Have you ever wanted to know more about the technologies that power SlideShare? Our engineering team just started a new blog, and you can now learn how we automate our operations through Puppet, our next Javascript API, or how we made our pages load faster. As we post more, you will get to hear more about the technologies, tools and techniques we use at SlideShare. You can subscribe to the new technology blog. Our main blog will continue to focus on SlideShare content and community as before.
Did you hear about our new WordPress plugin?
Last week we told you about better SlideShare embeds. This week, we are glad to announce that you can easily customize your embeds on Wordpress using this new plugin. You can
- Start an embedded presentation on the slide of your choosing,
- Choose size of your embedded presentation
- Turn off displaying more content by the presentation's creator
We're doing our best to make the plugin as easy to use as possible, but there are some geeky details which you will find on our engineering blog.
Presentation Spotlight...Tips for UNICEF
Keeping your eye on South by Southwest?
Be sure to check out the SXSW presentation channel for the latest presos as they are uploaded. If you're presenter, tag your slidedeck SXSW11 to make sure it displays in our search results.--
Ralph Paglia
Vice President
Subscribe to:
Posts (Atom)