This week's tip is a quick one from Greg Gifford at DealerOn that will help you be a MUCH better marketer for your dealership.
One of the most important aspects of SEO and PPC marketing campaigns is keyword research – you need to know what words are included in how people search for the cars, trucks, parts and services you sell, so you can optimize your website content and create better performing ads.
A favorite keyword research tool among automotive marketers is Google itself – So, you may already have noticed that if you start typing in a search phrase and "don't hit enter," you'll see the Autosuggest results. These auto-populated searches show what related searches are most often performed by Google users.
Most people only see 4 Autosuggest results, but we are here to share with you a simple settings tweak that will show you 10 keyword results... A 150% increase!
if you do any sort of marketing for your dealership, this is a killer tip!
One of the most important aspects of SEO is keyword research – you've got to figure out the right keywords to target. It's important to know what people actually type into Google when they're searching for the things that you sell.
It's important for offline marketing as well – if you understand how customers look for your products or services and how they think about your business, it's much easier to create targeted ads that convert car shoppers into sales opportunities.
While there are a ton of great keyword research tools online, our favorite is a free one that everyone's already got – Google.
If you go to Google and start typing a keyword phrase and don't hit enter, you'll see the Autosuggest searches populate below the search field. Most people see the default of 4 results, but we're going to explain a simple settings change that will show you 10 results:
1 --> Go to Google (in your browser), and click the "settings" link down on the bottom right.
2 --> Select "search settings".
3 --> Under Google Instant Predictions, select the radio button for "never show instant results"
4 --> Scroll to the bottom and click Save.
Now, when you start typing in the search bar, you'll see 10 Autosuggest results instead of 4.
You'll have a much more detailed view of what people are searching for when it comes to the keywords they use when shopping for cars... You'll have better keyword targets to aim at, and your site content will be more focused on what matters most to automotive consumers.
(via Ralph's iPhone 7+)
