Can Big Data Drive Intelligent Lead Routing?

Big Data... Big Promises... Is It Real?

I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. 

ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. 

Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win.

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Ralph Paglia | President 
ADM Advertising & Consulting, LLC

Las Vegas, NV 89108

http://AutomotiveSocial.com 

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

Video Worth Watching: Don't Judge a Book...

Automotive Digital Marketing ProCom Professional Community for Car Dealers, Automotive Marketers and Sales Managers Ralph Paglia Check out this ADM Video 'Don't Judge a Book By It's Cover' I thoroughly enjoyed watching this video from Bobby Compton and highly recommend that you watch it from beginning until the very end, which is my favorite part! Don't Judge a Book By It's Cover Tonality of personality is a reflection of ones mentality. Make no mistake, what one says is of equal importance as to how one says it. Mos... Video link: Don't Judge a Book By It's Cover About Automotive Digital Marketing ProCom ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics. 9365 members 13262 photos 956 songs 4373 videos 2987 discussions 631 Events 9736 blog posts

[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting

Las Vegas, NV 89108

W http://AutomotiveSocial.com 

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

Social Media Effect Infographic is especially relevant to #AutoMarketing and #Reputation Management

Twitter Ads: Car Dealers Report Exceptional Results

Ads Meet Twitter for Business The Twitter Analytics Dashboard is a great free resource which enables you to look more closely at your Tweets and their performance. It shows the number of impressions and engagements such as replies, favorites and link clicks for every single Tweet.   Once you discover which Tweets are performing best, use those insights to inform your content strategy and drive more action from your followers. To drive even bigger results, promote those best Tweets with a Twitter Ads campaign and reach a wider audience outside of your community of followers. Try Twitter Ads   Twitter, Inc.business.twitter.com  |   @TwitterSmallBiz   |   Support 1355 Market St., Suite 900San Francisco, CA 94103

Twitter, Inc. · 1355 Market Street, San Francisco, CA· Suite 900 · San Francisco, CA 94103 · USA

[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting, LLC

W http://AutomotiveSocial.com 

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

Ralph Paglia's invitation is awaiting your response

Ralph Paglia would like to connect on LinkedIn. How would you like to respond? Ralph Paglia President at Automotive Media Partners, LLC Confirm you know Ralph You received an invitation to connect. LinkedIn will use your email address to make suggestions to our members in features like People You May Know. Unsubscribe If you need assistance or have questions, please contact LinkedIn Customer Service. © 2014, LinkedIn Corporation. 2029 Stierlin Ct. Mountain View, CA 94043, USA

The Perils of Focusing on Tactics Before Strategy

Video creation, publishing and distribution is certainly one of many components that Influencer Marketing strategy must execute... However, to focus on technology and media misses the truly important message in this article. The "Root Principle" is similar to problem solving methodology such as Toyota's "5 Whys" tactic that yields the "Root Cause" of a problem, or series of adverse results. In determining a Root Principle" one of the key indicators is in effecting business results regardless of technology, media channel or distribution reach.  Understanding that the origins of Influencer Marketing included identifying high yield influencers within our dealership's AOR and targeted demographics. Once you ID your first hundred people, divide into 4 segments. Initial steps would most likely be an introductory email and request that the Influencer take our Intro phone conversation. Then, out of the first 25 Influencers, we get 5 of them to attend a rousing Friday AM weekly sales meeting.  Of course, we want to track activities and get both photos and videos to capture our Influencers while being physically and emotionally engaged with our dealership's thought leaders.   Build Influencer Relationships first, then adjust your content creation, publishing and syndication based on the results of engaging Influencers. 

[Sent from Ralph's iPhone]

Ralph Paglia | President 
ADM Advertising & Consulting, LLC
2701 N. Rainbow Blvd., Suite 2202

Las Vegas, NV 89108

http://AutomotiveSocial.com 

http://RalphPaglia.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia 

Twitter and Instagram: @RalphPaglia 

http://YouTube.com/RalphPaglia 

http://Slideshare.net/RalphPaglia 

America's Best Selling Vehicles in 2014