http://www.youtube.com/watch?v=642Ny-yj2BI&feature=youtube_gdata_player
[Sent from Ralph Paglia's iPhone]
Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com
In the Car Business? Really? Then you are a member: http://ADM.fm
Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.
ROI Research conducted a study that asked social network users why they discuss products and services on social network sites. The majority of respondents said that when discussing products and services, they are comparing prices and talking about sales and specials with their social network friends and followers. Fifty-three percent of the surveyed social network users said they provide feedback to the brand or retailer via social network sites—and 47% said they express disappointment with the brand when they see fit.
The ROI Research study points out that consumers voice complaints about certain verticals more so than others. Survey respondents listed household products, telecommunications and healthcare and pharma as top categories for expressing dissatisfaction on a social network. Sports-related brands, magazines and newspapers, and alcoholic beverages, on the other hand, received low levels of complaints. The travel industry ranked fairly low on the list—which may come as a surprise given the resources that many travel companies have devoted to responding to consumer feedback on Twitter.
A MarketTools survey focusing on customer satisfaction with US airline carriers indicates that although US travelers may be embracing social networks to express feedback more frequently than in the past, social media as a feedback or customer service channel is still nascent.
Many travelers are using social networks to let their friends and followers in on their travel woes. In fact, the MarketTools survey indicates one out of 10 US travelers has used social media to complain about an airline. Because the complaints are undirected though, they often go unanswered. The survey shows that only one out of four consumers who complained via social media got a response back from an airline.
Although travelers are voicing dissatisfaction to their friends via social media, few travelers actually use sites such as Twitter and Facebook to give direct negative feedback to airlines. Only 2% of travelers who had given feedback or complaints about airline service in the past year said they had done so via social media. Most travelers reached out to the airline customer service department through the website, email or phone.
Both studies demonstrate that while collecting and responding to feedback over social networks may be a new phenomenon for brands, there is room for growth. Listening and responding to complaints on social media also offers brands a chance to connect with customers in an additional channel, and to potentially increase customer satisfaction.
 | Ralph Paglia shared an album with you. Ralph Paglia ...and 5 more photos. View albumThe Google+ project is currently working out all the kinks with a small group of testers. If you're not able to access Google+, please check back again soon. Learn more. | ||||||
| You received this message because Ralph Paglia shared it with ralphpaglia.postbyemail2@blogger.com. Unsubscribe from these emails. |  |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant's social initiative.
Blogger and Picasa aren't going away, of course — they're two of Google's most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa "Google Photos" and Blogger will become "Google Blogs." Several other Google brands are likely to be affected, though our sources made it clear thatYouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.
The move isn't without precedent; Google acquired JotSpot in 2006 and rebranded it as Google Sites in 2008. In 2007, Google acquired VOIP platform GrandCentral and relaunched it as Google Voicein 2009.
Picasa and Blogger were also Google acquisitions, although both companies have been part of the Google empire for far longer. Picasa was acquired in 2004 and Blogger (co-founded by Evan Williams of Twitter) was acquired in 2003 and is one of the top 10 most visited websites in the world. Although the rebranding could upset some existing customers, it also gives Google the ability to completely integrate both services into Google+.
The transition from Picasa and Blogger to Google Photos and Google Blogs will occur "in a month to a month and a half," we've been told. The date aligns with the likely public launch of Google+.Mashable has been told to expect the public debut of Google+ on or before July 31. The date is important because it's the day all private Google Profiles will be deleted.
We believe Google doesn't want to have private profiles after the public Google+ launch. Instead, the company is likely to encourage users who want more privacy to use Circles to curate their friend groups.
The brand unification effort will be the largest in company history — it's never renamed a property as large as Blogger. The popular blog creation service has been receiving a lot of extra love recently. In March, Google announced that Bloggerwould receive a major overhaul. We doubt many people expected that the overhaul would include a rebranding, though.
Google+ makes perfect sense for Blogger and Picasa — they are both social products that improve as more people use them. It's important to note that Google+ already has a photos feature, a product that we believe utilizes Picasa technology. It's also important to note that Google+'s photo feature has no Picasa branding of any kind.
Update: Google declined to comment on this story.
Source: http://Mashable.com
A message to all members of Automotive Digital Marketing Professional Community
Visit Automotive Digital Marketing Professional Community at: http://www.automotivedigitalmarketing.com/?xg_source=msg_mes_network
|
by ATP Staff, July 1, 2011
Top seeds Bob Bryan and Mike Bryan advanced to their fifth Wimbledon final, but were pushed to a five-set battle by No. 6 seeds Michael Llodra and Nenad Zimonjic on Friday. The Bryans hung on to win 6-4, 6-4, 6-7(8), 6-7(4), 9-7 in three hours and 37 minutes.
The 2006 champions held three match points in the third set tie-break, but Llodra and Zimonjic denied the twins a straight-sets victory. After winning the fourth set, the French-Serbian tandem opened a 4-1 lead in the fifth set, before the Bryans clawed their way back to even the set at 4-4. Finally, with spectacular returns in the 15th game, the No. 1 seeds broke and then Mike Bryan served it out to clinch the victory.
The Bryans will look to win their second title at the All England Club on Saturday when they face 8th-seeded Robert Lindstedt and Horia Tecau, who are appearing in the final for the second year in a row. Should the Americans win their 11th major championship, they will tie Todd Woodbridge and Mark Woodforde for the most Grand Slam team titles.
Bryan Bros. Schedule:
July 4-10, Austin, Texas for the USA vs. Spain, Quarter Final Davis Cup Tie. Bros. doubles match will be on Saturday, July 9, Their Captain is Hall of Famer Jim Courier and their teammates are Mardy Fish and Andy Roddick.
July 12, Sacramento, World Team Tennis Match for Kansas City.
July 13, Newport Beach, World Team Tennis Match for Kansas City.
July 14, Kansas City, World Team Tennis Match for Kansas City.
July 16, Kansas City, World Team Tennis Match for Kansas City.
July 18, New York, World Team Tennis Match for Kansas City.
July 19, Philadelphia, World Team Tennis Match for Kansas City.
August 1-7, Washington DC ATP Tournament, the Legg Mason.
August 8-14, Montreal ATP Tournament.
August 29-Sept. 11, New York, US Open.
Sept. 23-25, Harbor Point, Essurance Tennis Classic; Rosie Casals, Robert Kaliski.
October 3-9, Beijing, ATP Tennis Tournament.
October 10-17, Shanghai, ATP Tennis Tournament.
October 22, Malibu Racquet Club Bryan Bros. Foundation Event; Trey Waltke, John McCampbell.
October 23, Spanish Hills Country Club Bryan Bros. Foundation Event; Dave McKinney.
Be sure to visit and join http://TennisDaily.com and you could win a Bryan Brothers VIP Package!
Bryan Bros. New Music Videos - featuring Jim Bogios of the Counting Crows, Novak Djokovic, Andy Murray and David Baron -
Official WEB Site: www.bryanbros.com
Fan WEB Site: www.bobandmike.com
Bob's Twitter: http://twitter.com/Bryanbros
Mike's Twitter: http://twitter.com/Bryanbrothers
Bryan Bros. Band WEB Site: www.bryanbrosband.com
The Bryan Bros. Band's hot selling CD, Let It Rip, is available on iTunes.
Check out the Bros. new exciting and helpful Tennis App - - - its free: http://www.thetennisapp.com/
You'll see Mike and Bob featured on this great new WEB Site often: www.tennisdaily.com
