Web 3.0 means that dealers are no longer the sole spokesperson for their brand or reputation. The marriage of personalization and social media exposes potential customers to dozens of independent points of view before a visitor ever reaches your website or showroom. Identify the influencers who will reach your customers first and turn them into passionate advocates for your dealership's brand. The result is a positive impression of your business and a strong preference to choose you within the ranks of local customers who have yet to see your site.
Ralph Paglia
Automotive Social Media Reputation Management
Friday, June 24, 2011
Web 3.0 means that dealers are no longer the sole spokesperson for their brand
Wednesday, June 22, 2011
InternetbattlePlan VI Promo
jamesaziegler has shared a video with you on YouTube: Jim talks about the upcoming event., Internet Battle Plan VI at The Golden Nugget in Old Las Vegas. http://www.InternetBattlePlan.com . Business development centers (BDC) Video to sell cars, Facebbok and YouTube sales, it's all included. Best lineup of Talent ever assembled... http://www.ZieglerSeminars.com . Find us on Facebook too at http://www.facebook.com/InternetBattlePlan By the way, did you know you can rent movies from YouTube? Check it out now: youtube.com/movies. |
Ralph Paglia | Vice President - Digital
Tier10 Marketing
13665 Dulles Technology Drive, Suite 320, Herndon, VA 20171
T 703-552-4140
C 505-301-6369
F 801-340-8918
© 2011 YouTube, LLC
901 Cherry Ave, San Bruno, CA 94066
Saturday, June 18, 2011
Auto Industry Professional Site Traffic; ADM, DealerElite, DrivingSales and DealerRefresh
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Vice President
Thursday, June 16, 2011
Facebook Advertising and Page Updates
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Ralph Paglia
Vice President
Wednesday, June 8, 2011
FORD ENEWS – From The Ford Motor Company Newsroom
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 EcoBoost will power smallest engine ever for Ford Ford is expanding its industry-leading range of fuel-efficient powertrains in North America with the addition of a new 1.0-liter EcoBoost™ three-cylinder – the smallest engine Ford has ever built – and an all-new eight-speed automatic transmission. In addition, Ford's next generation of hybrid vehicles, including a new plug-in hybrid that will launch next year, will have a Ford-engineered transmission that will be built in Michigan. The arrival of the latest member of the EcoBoost family, Ford's first eight-speed automatic and its new hybrid transmission will further strengthen the company's lineup of fuel-efficient vehicles.  Richard Truett | rtruett1@ford.com | 313.323.7045 |
 Robots with laser vision help Ford continue to boost quality Robots with laser vision are the newest high-tech system that Ford is using to improve quality as it strives to lead the industry in customer satisfaction. Ford Motor Company is investing $100 million globally to install robotic plant laser inspection technology to help make parts fits more accurately and reduce wind noise – a top industry quality issue. The technology is first being used during assembly of the 2012 Focus at Michigan Assembly Plant and the Saarlouis, Germany, plant and the Ford Explorer at Chicago Assembly Plant. It will then be rolled out globally. Wes Sherwood | wsherwoo@ford.com | 313.390.5660 |
 Ford Crew Chief telematics system can improve fuel economy Users of Ford Crew Chief™ powered by Telogis are improving fuel efficiency for their fleets by up to 20 percent through better management of vehicle diagnostics, location and driver behavior. Crew Chief was developed by Ford Motor Company in response to commercial customer demand for a system that would allow fleet managers to monitor the location of the trucks in their fleets. To help managers improve the fleet operation even further, Ford developed a system that reports vehicle diagnostics along with driver behavior - information that helps drive a safer, greener and more efficient fleet. Alan Hall | ahall32@ford.com | 313.594.3744 |
 New Ford Focus available for The Sims 3 simulation video game The Ford Focus has moved from driveway to computer hard drive as part of The Sims 3, the world's most popular life simulation video game. Players of The Sims 3 are now able to download the all-new 2012 Focus sedan as part of the new Focus Neon Nights package. It's the second time Focus has been a part of The Sims line of games – the first was in The Sims 2. Electronic Arts is creator of The Sims, a title that has sold more than 145 million copies. Alan Hall | ahall32@ford.com | 313.594.3744 |
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Vice President
Sunday, June 5, 2011
72 new discussions, 4 new comments and [11] new jobs on LinkedIn
lpJune 5, 2011 Automotive Digital Marketing Latest: Discussions (72) • Jobs (11)
Still Active Discussions (2)
Driving sales via Social Media Marketing 3 new comments » Started by Phil Vogel
Nice topic guys! We've had some positive SEO results as a spin-off from Social Media interation. Has our website...
More » By David Newman
How Do Coaches Differ From Consultants? 1 new comment » Started by Stephen Mark
As a consultant and coach myself, I combine the two different approaches to increase the success rate with a client. As a consultant,...
More » By Paul RamonDiscussions
Is It Time To Take The Dealer Out Of The Online Sales Process ? Like » Started by Ben Misra, Auto Industry Savant
I think a large part of the answer lies in providing all Dealers with the metrics to understand how they compare against their peers and...
More » By Dan Caveney, Automotive Professional
Coffee's for Closers…Negotiation AINT the close Like » Started by Ralph Paglia, President at Automotive Digital Marketing
Make no mistake the customer shops for the car first and the dealership a distant second, but now the process of shopping for a...
More » By Ralph Paglia, President at Automotive Digital Marketing
How an old Ad Man converted a 45-year-old Buick to computerized EFI in a "one-car" garage. Like » Started by D.J. Adams, Top-notch marketer with nearly 30 years pro experience who is blazing new trails in digital interactive advertising.
Fax Repair, Virus Removal Los Angeles, Laptop Repair Beverly Hills Like » Started by Like Mubee, online
10 Ways To Make Your Cover Letter Stand Out ! Like » Started by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Online Behavioral Targeting for Car Dealer Advertising Like » Started by Ralph Paglia, President at Automotive Digital Marketing
Whatever advertising you place using a BT network has got to be compelling enough to get a car buyer's attention when they are visiting...
More » By Ralph Paglia, President at Automotive Digital Marketing
Business Mistakes - 10 Common Marketing Mistakes Like » Started by sohail yasmin, development, job at daimondcastle.com
The Internet Marketing List: 59 Things You Should Be Doing But Probably Arent | Internet Marketing Strategy: Conversation Marketing Like » Started by Marcus Richard Thrall (Lion), Marketer with a passion for the big idea
Automotive Marketing Professional asks a powerful question Like » Started by Ralph Paglia, President at Automotive Digital Marketing
This discussion topic has generated more responses from ADM Professional Community members than any previous Forum post in the 3+ year...
More » By Ralph Paglia, President at Automotive Digital Marketing
Free Offer: Dealers wanted to test a unique email newsletter service. Like » Started by Malinda Terreri, Owner, 1 to 1 News, LLC
Looking for a new way to reconnect with your customers and increase sales and service revenue? Here's a no-brainer opportunity. We're...
More » By Malinda Terreri, Owner, 1 to 1 News, LLC
Latest update for Auto Intenders and Auto Owners is out today. Both Postal Names and Email available. 30, 60 & 90 Day hotlines. Like » Started by Eric Nelson, Director of Business Development at Take 5 Solutions
http://lists.take5solutions.com/market?page=research/category&id=27771
By Eric Nelson, Director of Business Development at Take 5 Solutions
4 Types of Inbound Marketing Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
Interesting take. I have written a few blogs about types of advertising and marketing and categorizing them into "hunters" and...
More » By Michael Abrams, President of Dealerite. Automotive Consutling
Webinar Wednesday June 8 11:30am CST US: Don't let others determine your worth, take control of your career. Work with Facebook and Google as a WSI Franchise. Like » Started by Ron Adelman, at MatchPoint International Consultancy
Ron Adelman, experienced WSI franchise owner, will share insider advice about the advantages of franchising with WSI Digital Marketing....
More » By Ron Adelman, at MatchPoint International Consultancy
Just created the LuxuryAuto Direct.com app - check it out on any phone! Like » Started by Rick Castillo, Luxury Auto Direct Magazine
Create Content by Choosing a Specific Audience Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
SAY THANKS TO OLIVA'S PAINLESS & PERMANENT SUPER HAIR REMOVAL SOLUTION.......... Like » Started by cheese mike, Marketing internet business Developing at Marketing internet business Developing
Do You Focus On Money ($$$) Issues or "Do What You Love?" http://www.internsover40.blogspot.com/2009/10/6-unconventional-career-change-tips_29.html Like » Started by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Tip 2: While there is quite a bit of wisdom in the maxim "Do What You Love", there is not a direct correlation between loving your job...
More » By John Handel jhandel24@gmail.com, vp at Social Media Jobs
Making Your Business Card Like » Started by sohail yasmin, development, job at daimondcastle.com
Universe update: The Auto ID Database is now up to 153,000,000 car owners nationwide (factual file built on a corroborating record technique). Like » Started by Nathaniel Latimer, Direct Marketing Executive at Media ONE, LLC
Sources: - Point of Sale and Service - Warranty Info - Insurance Info - Aftermarket Parts and Accessories - Major Car Clubs of America
By Nathaniel Latimer, Direct Marketing Executive at Media ONE, LLC
Still promoting your business as a profile page & not a fan page? Like » Started by Jennifer Schrader, National Sales Director at Ignite XDS
opportunity to turn negative into possitive Like » Started by Michael Abrams, President of Dealerite. Automotive Consutling
Calculated presentation of 'shortcomings' can go a long way in gaining credibility.
By Michael Abrams, President of Dealerite. Automotive Consutling
GM Signs on to Sponsor 'X Factor' on Fox | MediaWorks - Advertising Age Like » Started by Christine Taylor, V/P Digital Media Marketing JTMarCom
UseeTrading.com offers cheap name brand shoes,clothing,handbags for... Like » Started by Brijon Jackson, Customer Service at YITANG TRADE COMPANY
If you haven't "liked" our facebook page yet please do so! Many amazing things coming your way to Dealership Nationwide! If you are planning on taking your dealership social come on down! Like » Started by Jennifer Schrader, National Sales Director at Ignite XDS
Ignite XDS brings the auto dealership to Facebook, allowing dealerships to privately brand Facebook pages for deeper engagement &...
More » By Jennifer Schrader, National Sales Director at Ignite XDS
New Social Media News Like » Started by Pamela J Myers(Social Media Strategist), Social Media Marketing Strategist & Trainer ~ Partnering with Busy Professionals & Business Owners in Central Florida
Google Introduces +1
By Pamela J Myers(Social Media Strategist), Social Media Marketing Strategist & Trainer ~ Partnering with Busy Professionals & Business Owners in Central Florida
SEO Is Like Dessert Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
Major Issues within the SEO Industry Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
5 Reasons Why Product Localization Fails Like » Started by James White, Localization Manager at GlobalVision International
Localizing a product for international markets is now faster and more efficient than ever. And, the growth in online resources – wikis,...
More » By James White, Localization Manager at GlobalVision International
10 Tricky Ways An Older Job Seeker Can Leverage LinkedIn To Get A Job Like » Started by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Small business Intelligence Approach Like » Started by sohail yasmin, development, job at daimondcastle.com
General Motors Design Center, J.D. Power and Associates, and Magna Seating will discuss Driving into the Future: Innovations & Concepts for Future Seat Design.. Like » Started by Ashley Rowe, Marketing Assistant at IQPC
At the 5th Annual Innovative Seating Conference. Topics covered in this particular session will include: • Design taste of different...
More » By Ashley Rowe, Marketing Assistant at IQPC
CarMark Certified Adds Great Dealers in W.Va and Minn. Like » Started by Bill Zadeits, Owner/Principal at S&A Cherokee
The CarMark Certified Pre-Owned program continues to add great dealers across the country. The most recent additions are: Sheets Chrysler...
More » By Bill Zadeits, Owner/Principal at S&A Cherokee
Tracking your Growth Like » Started by Gaurav Makkar, Link builder-Sr.Executive at directoryofretail.com
With an array of service providers available online, offering Marketing & Sales services is a hard nut to crack. And with customers...
More » By Gaurav Makkar, Link builder-Sr.Executive at directoryofretail.com
Google Offers To Debut In Portland Wednesday Morning Like » Started by Gaurav Makkar, Link builder-Sr.Executive at directoryofretail.com
Info shared with:http://budurl.com/resultfirstv
By Gaurav Makkar, Link builder-Sr.Executive at directoryofretail.com
Paid only for Performance,I have Observed...... Like » Started by Vivek Dua, Manager- Business Development at directoryofretail.com
Choosing the Best Online Marketing Company for You When a company produces different products, it requires market. Because it is an...
More » By Vivek Dua, Manager- Business Development at directoryofretail.com
Webinar Today Wednesday June 1 11:30am CST US: Don't let others determine your worth, take control of your career. Work with Facebook and Google as a WSI Franchise. Like » Started by Ron Adelman, at MatchPoint International Consultancy
Ron Adelman, experienced WSI franchise owner, will share insider advice about the advantages of franchising with WSI Digital Marketing....
More » By Ron Adelman, at MatchPoint International Consultancy
Online Marketing : A Techniques to Advertise Your Business on The Top Like » Started by J Shakya, Creative Director
Online marketing is a technique which helps you to advertise your business in fastest manner. With help of Online marketing, you can...
More » By J Shakya, Creative Director
The Argument Against Specialized SEO Services Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
There is Nothing "Urgent" in SEO Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
What is the "Cost Per Mile" You Budgeted for this year and 2012 and what is your "Purchase Cycle"? This Internet site may be useful to you to quickly access information on LinkedIn: Like » Started by Mark Memoly at (816) 554-4700, Director, Fleet Sales at Milner O'Quinn Ford Sales http://www.atbsales.com
Google Offers To Debut In Portland Wednesday Morning Like » Started by J Shakya, Creative Director
Info shared with:http://budurl.com/resultfirstj
By J Shakya, Creative Director
¤ Over 40 or 50? Should you hide your College Graduation Date? ¤ http://internsover40.blogspot.com/2009/10/over-50-some-resume-advice-for-you.html Like » Started by John Handel jhandel24@gmail.com, vp at Social Media Jobs
"In the last 25 years, "résumés have indeed undergone a transformation. Paper documents, once read and filed by people, have turned...
More » By John Handel jhandel24@gmail.com, vp at Social Media Jobs
Finally someone has made a solution for smartphones—a custom digital business card with a QR code and vcard download that works on ALL phones—not limited and NOT an app. COOL. Like » Started by Rebecca Maia, Computer Software at X Computing
If you act fast you can get in as a beta tester and it is all free! http://bit.ly/mOlkOw
By Rebecca Maia, Computer Software at X Computing
Learn how to make Social Networking work for your business with a Free Social Media Primer Webinar -a $149.00 value: http://srcom.net/?0f9b68 Like » Started by Perry Byrd, Product Specialist at American Integrity Solutions
******************************************************************************************************* Take the mystery out of social...
More » By Perry Byrd, Product Specialist at American Integrity Solutions
Business Intelligence Tool - Smart use of Business Database Like » Started by sohail yasmin, development, job at daimondcastle.com
A new tire for your SUV/LT customers Like » Started by Christine Taylor, V/P Digital Media Marketing JTMarCom
Auto Market Weekly Video: 5-30-2011 Like » Started by Lance Boldt, Just a Hop, Skip, and a Jump
Using Social Media Marketing Strategy To Attract More Land Buyers Like » Started by Stephen Mark, Consultant at Stark & Company
First, you need to define who your target market is, and then you can begin to answer the questions. Where does your target market hang...
More » By Stephen Mark, Consultant at Stark & Company
Digital Account Manager wanted Like » Started by Simon McClure, Group Account Director at Motortrak
I am looking for a strong digital account manager with specific automotive background - maybe someone who wants to work agency side, who...
More » By Simon McClure, Group Account Director at Motortrak
Pamela J Myers(Social Media Strategist) Like » Started by Pamela J Myers(Social Media Strategist), Social Media Marketing Strategist & Trainer ~ Partnering with Busy Professionals & Business Owners in Central Florida
Find out why you shouldn't be using Microsoft Excel at your Auto Shop. Like » Started by Lawrence Wible, Owner, Risoria Limited
Ethical SEO Services Can Help You Grow!!!!!!! Like » Started by Vivek Dua, Manager- Business Development at directoryofretail.com
With an array of service providers available online, offering Marketing & Sales services is a hard nut to crack. And with customers...
More » By Vivek Dua, Manager- Business Development at directoryofretail.com
Did you know that organic search engine optimization receives over 70% of search engine traffic? Like » Started by J Shakya, Creative Director
Organic SEO is the most cost effective model of internet marketing available to the supplement industry.It is really important to have...
More » By J Shakya, Creative Director
Webinar Tomorrow Wednesday June 1 11:30am CST US: Don't let others determine your worth, take control of your career. Work with Facebook and Google as a WSI Franchise. Like » Started by Ron Adelman, at MatchPoint International Consultancy
Ron Adelman, experienced WSI franchise owner, will share insider advice about the advantages of franchising with WSI Digital Marketing....
More » By Ron Adelman, at MatchPoint International Consultancy
The Pro's and Con's of Outbound Linking Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
Be Wary of SEO Firms That Spam You! Like » Started by Nick Stamoulis, Brick Marketing, President and Founder and SEO & SEM Expert - Contact Nick Stamoulis at 781-350-4365
A webinar on how Construction Payroll Is Made Easy Like » Started by Satyam kr, SEM Executive at Group-tech.com
Digital Time Capture's Construction Payroll solution has organized a free webinar on how it can save you $0.25 per man-hour. It would be...
More » By Satyam kr, SEM Executive at Group-tech.com
6 Career-Killing Facebook Mistakes Like » Started by John Handel jhandel24@gmail.com, vp at Social Media Jobs
FREE MLM LEADS FROM FACEBOOK -TP TIPS Like » Started by sohail yasmin, development, job at daimondcastle.com
Should dealerships put their inventory on Google Merchant Center? Like » Started by D.J. Adams, Top-notch marketer with nearly 30 years pro experience who is blazing new trails in digital interactive advertising.
See the discussion on the AdTex Happenings Facebook page at http://facebook.com/AdTexOnFB
By D.J. Adams, Top-notch marketer with nearly 30 years pro experience who is blazing new trails in digital interactive advertising.
On average, how many vehicles do you BUY at Auction each month? Like » Started by Tave Della Porta, Founder & President at XLane Inc.
UseeTrading.com offers cheap name brand shoes,clothing,handbags for... Like » Started by Aman Daanoja, Education Management Professional
Over Half of All Internet Users Read Blogs Like » Started by Ralph Paglia, President at Automotive Digital Marketing
Though the blog audience will continue to grow, social networks and microblogs have in recent years nudged blogging off the social media...
More » By Ralph Paglia, President at Automotive Digital Marketing
Vintage Automotive Adverts Like » Started by Marcus Richard Thrall (Lion), Marketer with a passion for the big idea
Google Wallet: A big deal or another Buzz? Like » Started by Gaurav Makkar, Link builder-Sr.Executive at directoryofretail.com
Info shared with:http://budurl.com/resultfirstv
By Gaurav Makkar, Link builder-Sr.Executive at directoryofretail.com
Web Hosting and Your Business Like » Started by cheese mike, Marketing internet business Developing at Marketing internet business Developing
Are You Considering Product Localization? Like » Started by James White, Localization Manager at GlobalVision International
This article helps you identify localization requirements based on your company's strategic international expansion plans. Once you've...
More » By James White, Localization Manager at GlobalVision International
Social Media Marketing Strategy – Know Its Effectiveness & Importance Like » Started by Stephen Mark, Consultant at Stark & Company
Foursquare; Location Based Services Catch On With Consumers Like » Started by Ralph Paglia, President at Automotive Digital Marketing
Female smartphone users' adoption of the check-in is somewhat surprising in light of research on mobile privacy and security, which has...
More » By Ralph Paglia, President at Automotive Digital Marketing
Lovemarks; Future Beyond Brands For Automotive Marketing Like » Started by Ralph Paglia, President at Automotive Digital Marketing
Dealership Branding has run out of juice. More and more people in the world have grown to expect great performance from products,...
More » By Ralph Paglia, President at Automotive Digital Marketing
How To Succeed In Business - Make Enough Mistakes Like » Started by sohail yasmin, development, job at daimondcastle.com
Domain For Sale Solicitation Emails Like » Started by Ralph Paglia, President at Automotive Digital Marketing
Has anybody else had an experience with these types of domain selling email solicitations? If so, then please share your experience with...
More » By Ralph Paglia, President at Automotive Digital MarketingJob Discussions (11)
Global Search Company Seeking Authorized Partners Worldwide Comment or flag » Posted by Jose Stine, Independent Marketing and Advertising Professional
Product Marketing Manager- GE Healthcare San Francisco, CA http://ow.ly/3VHLx Comment or flag » Posted by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Graphics Designer - Warwickshire - England Comment or flag » Posted by Kerrie Richards, Finance and Operations Director at Glen Callum Associates Ltd - Automotive Recruitment Specialists
Regional Marketing Director Humana Louisville, KY Director Corporate Marketing Infinera Sunnyvale, CA http://ow.ly/3VHKe Comment or flag » Posted by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Immediate need: Group Account Directors/Account Directors/Social Media Directors needed for several Detroit-based ad/digital/brand consulting agencies. Send resumes to mstern@venteon.us.com Comment or flag » Posted by Melanie Stern, Executive Recruiter, Advertising Industry
MBA Internship (GEN) Watertown, MA - Athena Health http://ow.ly/3VHNb Comment or flag » Posted by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Cobalt is looking for Ecommerce Consultants/Digital Marketing Consultants located in Florida area. Must have automotive background. Comment or flag » Posted by Monita Nhem, Sr. Technical Recruiter (Corporate)|Specialize in Technology and Software Engineers|mnhem@cobalt.com
Sales Digital Products-Oklahoma Comment or flag » Posted by Richard Czop, Owner, Richard Czop and Associates
* Product Manager Product Innovation Alameda, CA - Abbott Laboratories * http://ow.ly/3VHNv Comment or flag » Posted by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Director of RelationshipMarketing Eaton Vance North Boston, NY http://ow.ly/3VHKe Comment or flag » Posted by John Handel jhandel24@gmail.com, vp at Social Media Jobs
Selling Your Age As A Benefit. How Do You Make Your Most Effective Case ? http://internsover40.blogspot.com/2009/11/20-ways-older-job-seekers-can-sell_12.html Comment or flag » Posted by John Handel jhandel24@gmail.com, vp at Social Media Jobs
[Sent from Ralph Paglia's iPhone]
Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369
fax: 801-340-8918
In the Car Business? Really? Then you are a member: http://ADM.fm
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