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Automotive Social Media Reputation Management

Automotive Social Media Reputation Management

Friday, December 31, 2010

Web Conferencing Apps Reviewed

Why Web Conferencing?

Web Conferences enable users to hold collaborative meetings with interactive whiteboard tools, give sales demonstrations with real-time efficacy, stage presentations with full and select moderator control or hold enhanced, multimedia roundtable discussions. With parallel developments in telephony, such as VoIP, and available full duplex webcam support, users can defray the cost of traditional teleconferencing even further. And, with recording and playback tools available in the leading Web Conferencing Service providers, audience members and authorized users can access meetings, presentations and demonstrations again and again or continually reference whiteboard sessions.

Functionality aside, web conferencing has many economical advantages:

  • Travel expenses: Web Conferencing Services can substantially reduce meeting-related travel expenses.
  • Material expenses: Web Conferencing Services can reduce overhead related to meetings materials.
  • VoIP and beyond: Leading Web Conferencing Services offer VoIP functionality, giving it a serious advantage over traditional teleconferencing and video conferencing.

What to Look for in Web Conferencing Programs

Web Conferencing is a fairly recent development, but one that has evolved rapidly and progressed far beyond its initial functionality and capability in only a few years time. As the Internet has accelerated due to new methods of data transfer and new telecommunications media like VoIP have been developed, Web Conferencing has been enriched further, making it possible for meetings to occur in real-time, with hands-on interaction and advanced multimedia integration.

Despite the advances made by Web Conferencing, not all programs are created equally. Below are the criteria TopTenREVIEWS used to evaluate Web Conferencing Services:

Conferencing Features
Web Conferencing shouldn't be a cheap substitute for physical, location-based conferences. Rather, they should be an improvement upon them or equal to them. By offering a variety of feedback and interactive whiteboard tools, as well as other features to simplify the meeting process and make ad hoc or improvised meetings a possibility, Web Conferencing can improve the quality of meetings, making them more focused, democratic or a combination of both.

Presentation/Demonstration Features
The purpose of web conferencing is to provide a means by which companies can effectively present or demonstrate materials that cannot be done over the phone. A great tool that must be high quality is the whiteboard. The whiteboard allows presenters to draw and hi-light images on the shared desktop image, or a blank white screen. The participants must have the ability to comment and be recognized by the presenter or other users.

Audio/Video Features
With the development of VoIP and other enhanced telephony, as well as the advancement and integration of webcam and video into real-time efficacy, Web Conferencing should have a variety of telephony and webcam/video options to fuel their meetings and give it the personal touch necessary to remain effective. Many users still find traditional call-in/call-back and toll/toll-free telephony to be more effective than newer VoIP technologies. Web Conferencing providers should offer a variety of telephony functionality and, as is evident in the best of those providers, full integration of a variety of telephony methods for added flexibility.

Security Features
As the Internet has advanced, evolved and expanded, so too has its threats. Web Conferencing programs should offer seamless security with user registration and authentication and end-to-end encryption while remaining firewall-friendly.

Help/Support
Web Conferencing is fairly complicated. Even those with experience in teleconferencing and video conferencing may find themselves in need of assistance. Web Conferencing programs should come with built-in help menus and step-by-step guides for every stage of the meeting, from initiation to termination. Web Conferencing Services should also provide technical and helpful resources on their site in the form of tutorials, guides, FAQ sections, knowledgebases, direct chat and moderated forums. Many Web Conferencing providers also offer 24/7 support for meetings.

Ease of Use
It is very easy to become flustered with web conferencing services. They are all very different, but yet accomplish the same thing. The services should have tutorials and step-by-step startup instructions. Navigation between the varying tools should be easy. Relaying your thoughts through the online services should not be hindered because of technical difficulties caused by the program used.

Web Conferencing programs are a functional and cost-effective technology that provides consumers with an alternative to physical, location-based meetings.

Our objective review of Web Conferencing programs rates Netviewer Meet the overall best bet but we stress that the most important measure of any Web Conferencing program is how well it meets your personal needs. Take a look at our review of Adobe Acrobat Connect Pro for another outstanding service that offers Web Conferencingwith simplified pricing. Each of the ranked programs has advantages and disadvantages worth considering.

Coupled with the reviews of each web conferencing service, we have provided learning center articles that will enhance your knowledge of the web conferencing world. If you are questioning if you need these services, be sure to check out our article called, Top 10 Ways Web Conferencing Will Benefit Your Company. We have also expounded on a few more benefits for using online meeting services with our article called,Benefits of Unified Communications.

At TopTenREVIEWS We Do the Research So You Don't Have To.™

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

cell: 505-301-6369 RPaglia@Gmail.com http://RalphPaglia.com   http://ADM.fm http://LinkedIn.com/in/RPaglia http://Facebook.com/RPaglia http://Twitter.com/RalphPaglia        http://YouTube.com/RalphPaglia http://Slideshare.net/RalphPaglia http://RalphPaglia.wordpress.comhttp://RalphPaglia.tumblr.com http://RalphPaglia.typepad.com http://RalphPaglia.blogspot.comhttp://RalphPaglia.livejournal.com http://RalphPaglia.posterous.com 

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Thursday, December 30, 2010

She's so fine...

In the immortal words of Robert Palmer; "She's so fine, there's no telling where the money went..." Story of my 2nd marriage!

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
cell: 505-301-6369
RPaglia@Gmail.com
http://RalphPaglia.com
http://ADM.fm
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Slideshare.net/RalphPaglia
http://RalphPaglia.wordpress.com
http://RalphPaglia.tumblr.com
http://RalphPaglia.typepad.com
http://RalphPaglia.blogspot.com
http://RalphPaglia.livejournal.com
http://RalphPaglia.posterous.com

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Automotive Digital Marketing Newsroom: Summary of Activity

Here's what's happened in the Automotive Digital Marketing Newsroom Newsroom in the past day.
>
> New posts:
> Manuel G Luna commented on Brian Pasch's blog post 'Automotive SEM Study Announced With 8 Weeks Of Free Training': http://automotivedigitalmarketing.kapost.com/posts/manuel-g-luna-commented-on-brian-pasch-s-blog-post-automotive-sem-study-announced-with-8-weeks-of-free-training
>
> Brian Pasch commented on Brian Pasch's blog post 'Automotive SEM Study Announced With 8 Weeks Of Free Training': http://automotivedigitalmarketing.kapost.com/posts/brian-pasch-commented-on-brian-pasch-s-blog-post-automotive-sem-study-announced-with-8-weeks-of-free-training-3
>
> Ken Beam added a blog post: http://automotivedigitalmarketing.kapost.com/posts/ken-beam-added-a-blog-post-8

> Aj Maida replied to Aj Maida's discussion 'Is Google Going to Start Rating the Raters?': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-replied-to-aj-maida-s-discussion-is-google-going-to-start-rating-the-raters
>
> Patti Swanson added a photo: http://automotivedigitalmarketing.kapost.com/posts/patti-swanson-added-a-photo
>
> Aj Maida added 2 discussions: http://automotivedigitalmarketing.kapost.com/posts/aj-maida-added-2-discussions
>
> Missy Jensen commented on Missy Jensen's blog post 'Building Your Dealership's Online Presence': http://automotivedigitalmarketing.kapost.com/posts/missy-jensen-commented-on-missy-jensen-s-blog-post-building-your-dealership-s-online-presence
>
> Missy Jensen and Isaac Peck are now friends: http://automotivedigitalmarketing.kapost.com/posts/missy-jensen-and-isaac-peck-are-now-friends
>
> Wendy Clark Hudson updated their profile: http://automotivedigitalmarketing.kapost.com/posts/wendy-clark-hudson-updated-their-profile
>
> Ralph Paglia added 50 photos: http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-added-50-photos
>
> Richard Plat and Wendy Clark Hudson are now friends: http://automotivedigitalmarketing.kapost.com/posts/richard-plat-and-wendy-clark-hudson-are-now-friends
>
> Ralph Paglia added 13 photos to the album 'Best Automotive Images of 2010': http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-added-13-photos-to-the-album-best-automotive-images-of-2010
>
> Wendy Clark Hudson added 2 events: http://automotivedigitalmarketing.kapost.com/posts/wendy-clark-hudson-added-2-events
>
> Wendy Clark Hudson added 3 events: http://automotivedigitalmarketing.kapost.com/posts/wendy-clark-hudson-added-3-events

> Ralph Paglia added a blog post: http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-added-a-blog-post-8
>
> Brian Pasch and Stan Sher are now friends: http://automotivedigitalmarketing.kapost.com/posts/brian-pasch-and-stan-sher-are-now-friends

Sent from Ralph Paglia's iPhone]

Ralph Paglia
cell: 505-301-6369
RPaglia@Gmail.com
http://RalphPaglia.com
http://ADM.fm
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Slideshare.net/RalphPaglia
http://RalphPaglia.wordpress.com
http://RalphPaglia.tumblr.com
http://RalphPaglia.typepad.com
http://RalphPaglia.blogspot.com
http://RalphPaglia.livejournal.com
http://RalphPaglia.posterous.com

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When Insults Had Class

Quotes from a Time when Insults had More Class and Less Vitriol…

 

·         The exchange between Churchill & Lady Astor: She said, "If you were my husband I'd give you poison," and he said, "If you were my wife, I'd drink it."

 

·         A member of Parliament to Disraeli: "Sir, you will either die on the gallows or of some unspeakable disease." "That depends, Sir," said Disraeli, "on whether I embrace your policies or your mistress."

 

·         "He had delusions of adequacy." - Walter Kerr

 

·         "He has all the virtues I dislike and none of the vices I admire." - Winston Churchill

 

·         "A modest little person, with much to be modest about." – Winston Churchill

 

·         "I have never killed a man, but I have read many obituaries with great pleasure." - Clarence Darrow

 

·         "He has never been known to use a word that might send a reader to the dictionary." - William Faulkner (about Ernest Hemingway)
"Poor Faulkner. Does he really think big emotions come from big words?" - Ernest Hemingway (about William Faulkner)

 

·         "Thank you for sending me a copy of your book; I'll waste no time reading it." - Moses Hadas

 

·         "He can compress the most words into the smallest idea of any man I know." - Abraham Lincoln

 

·         "I didn't attend the funeral, but I sent a nice letter saying I approved of it." - Mark Twain

 

·         "He has no enemies, but is intensely disliked by his friends." - Oscar Wilde

 

·         "I am enclosing two tickets to the first night of my new play; bring a friend... if you have one." - George Bernard Shaw to Winston
Churchill - "Cannot possibly attend first night, will attend second... if there is one." - Winston Churchill, in response.

 

·         "I feel so miserable without you; it's almost like having you here." - Stephen Bishop

 

·         "He is a self-made man and worships his creator." - John Bright

 

·         "I've just learned about his illness. Let's hope it's nothing trivial." - Irvin S. Cobb

 

·         "He is not only dull himself, he is the cause of dullness in others." - Samuel Johnson

 

·         "He is simply a shiver looking for a spine to run up." - Paul Keating

 

·         "There's nothing wrong with you that reincarnation won't cure." Jack E Leonard

 

·         "He has the attention span of a lightning bolt" - Robert Redford

 

·         "They never open their mouths without subtracting from the sum of human knowledge." - Thomas Brackett Reed

 

·         "In order to avoid being called a flirt, she always yielded easily." - Charles, Count Talleyrand

 

·         "He loves nature in spite of what it did to him." - Forrest Tucker

 

·         "Why do you sit there looking like an envelope without any address on it?" - Mark Twain

 

·         "His mother should have thrown him away and kept the stork." - Mae West

 

·         "Some cause happiness wherever they go; others, whenever they go." - Oscar Wilde

 

·         "He uses statistics as a drunken man uses lamp-posts... for support rather than illumination. " - Andrew Lang (1844-1912)

 

·         "He has Van Gogh's ear for music." - Billy Wilder

 

·         "I've had a perfectly wonderful evening but this wasn't it." - Groucho Marx

 

Ralph Paglia

cell: 505-301-6369

rpaglia@gmail.com

www.RalphPaglia.com

LinkedIn.com/in/RPaglia

Facebook.com/RPaglia

Twitter.com/RalphPaglia

 

 

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Tuesday, December 21, 2010

Social Marketing Jobs on Arizona

Social Media Specialist Job

Date: Dec 21, 2010
Location: Scottsdale, AZ, US
Description:
Requisition #: DTEC32949
Job Title: Social Media Specialist
Country: United States

State: Arizona

City: Scottsdale

Employment Status: Full Time - Permanent

Division: DS - Technology Solutions

Job Responsibilities:
(Description)

Social Marketing Specialist is responsible for execution of implementing predefined list of Social Media Marketing and Reputation Management account setups, managing content creation, and content implementation within a large number of social media accounts for each client. Writing and creating blog postings on behalf of clients, client branding through social media (Twitter/YouTube/Facebook, etc) syndicating content created by both client and yourself using multiple content syndication channels and tools. Monitor client reputation via multiple tools designed to alert you (and client) to client's name being mentioned, respond to all posts that mention client, then contacting client designated POC's. Staying aware and up to date on social media marketing trends, and applying knowledge to leverage social media activities effectively. Work with client via phone, web and email to create and manage their social media strategy. Seek and collect information from each client used for generating social media content.

Position location will be in Scottsdale, AZ office, remote candidates will not be considered.

Qualifications Required
(Experience, Skills, Academic):

Experience managing social media, excellent client communication and project management skills, strong writing, notation, and communication skills, ability to work under pressure in fast-paced dynamic work environment.

About ADP Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world. We bring 60 years of unrivaled industry experience to the marketplace. Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP's services. ADP serves more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and about approximately 26,000 vehicle dealerships. www.ADP.com

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

Education: Bachelors

Job Category: Technology

Area of Interest: General Technology

Locations: Arizona, Scottsdale

Nearest Major Market: Phoenix 
Job Segments: Branding, Marketing, Media, Mid-Range, Project Manager, Social Media, Technology

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
cell: 505-301-6369 
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Wordpress for Lead Generation: Not Just A Contact Form

Not Just A Contact Form

Joseph Scott | December 21, 2010 at 6:11 pm | Tags: contact-form | Categories: Features | URL: http://wp.me/pf2B5-1uH

The short version of this story is that the contact form on WordPress.com has been upgraded. But that leaves out so many of the juicy details :-)

A couple of months ago we took a step back to look at what sort of things the comment form needed and what it could be. While this is still technically a contact form, it is now so much more.

First up, the new interface. Typing in the shortcode still works fine, but we wanted to provide a graphical way for people to manage the form. To do this you click on the 'Add a custom form' button:

Add a new form

Add a new form

That will bring up our new custom form builder:

Form Builder

Form Builder

The form builder gives you a simple, but powerful, set of controls on how your form will look and behave.  Common changes you can do that we think you'll find handy:

  • Add and remove fields
  • Re-order the field list (drag and drop)
  • Select from several types of fields (test, drop down, checkbox, radio button, textarea, etc.)
  • Mark fields as required
  • Enter a specific email address you want the form results sent to
  • Custom subject line for the form results email

Clicking on the 'Add this form to my post' button will insert the shortcode for the form into your post.  If  you forgot something you can either edit the shortcode by hand, or simply click the 'Add custom form' button again and the form builder will re-load the form details and allow you to change them.

Now if we had stopped there, this would still be a great upgrade, but we decided to turn the volume up to 11.

In addition to emailing out the form results, they are now also stored in the WordPress database.  You'll notice a new menu item called 'Feedbacks', just below 'Comments':

Feedbacks

Feedbacks

The feedback management is patterned after the style of comment management.  Form submissions that Akismet marks as spam are under the 'Spam' section.  If for some reason Akismet made a mistake you can click the 'Not Spam' action and the details will be sent back to Akismet so that it can learn from the mistake.  And because you indicated that it wasn't spam after all, the form results are emailed out again.  You can delete, restore, and permanently delete each entry as well.

For more details check out the updated support documentation on the contact form. For WordPress.org powered blogs we have released this as an update to the Grunion Contact Form plugin, version 2.0.

Add a comment to this post


WordPress

WordPress.com | Thanks for flying with WordPress! | Express yourself. Start a blog.

--
Ralph Paglia
cell: 505-301-6369
email: rpaglia@gmail.com


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Impact of Social Media on Search


The Association of Strategic Marketing Presents

The Impact of Social Media on Search

AUDIO CONFERENCE | February 10, 2011 @ 1:00 PM ET

FREE Audio Conference with new ASM Membership

Membership + Audio Conference $295 + $149 Register Now!
Audio Conference Only $149 Register Now!

Social Media is being poised as the #1 online marketing tool and the idea of Search of lesser importance has marketers confused. Good marketers need to know how, where and how much of their resources to contribute to Social Media versus SEO and Paid Search.

This audio conference shares where SEO and Social Media have been, where they are going and how to effectively build a strategy to make use of them as a cohesive unit to drive business using the Web. You will learn not only the backbone of professional SEO, but how to create compelling Social Media content that drives real-time search visibility. Finally, I will share how to optimize on-site tools such as blogs, online communities, FAQs and more to drive user interest and search exposure for business-driving keywords.

5 Reasons to Attend

  • Learn how to create an effective Social Media strategy
  • Discover which networks fit your business the best
  • Gain an understanding of keyword influence
  • Build a relevant community on your website
  • Increase your search visibility using Social Media!
View Complete Agenda

Faculty

Jasmine Sandler
Agent-cy Online Marketing, Inc.

Membership Benefits

  • Free Audio Conference with new ASM Membership
  • $100 discount on all future audio conferences.
Learn about ASM Membership

Pricing

Member: $49
Non-Member: $149

Registration is easy!

Seminar ID:386602
Priority code:1104-1544-52
Online:www.associationofmarketing.net
Phone:866.226.0828
Email:asminfo@associationofmarketing.net

Register Online
Member: $49
Non-Member: $149
Can't Attend?

Audio Recording & Manual
Member$49 Add to Cart
Non-Member$149
 
Colleague Quotes

"I have above average e-marketing knowledge and I thought this entire seminar was excellent. I definitely learned something." - Kim Lloyd
Credits

This seminar qualifies for 0.5 credits toward your CMM certificate

Share:

Association of Strategic Marketing | 2510 Alpine Rd. | Eau Claire, WI | 54703


--
Ralph Paglia
cell: 505-301-6369
email: rpaglia@gmail.com


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Sunday, December 19, 2010

Automotive Marketing Professional Community


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Tuesday, December 14, 2010

Dealer Internet Battle Plan IV

 

January 18 - 20 in Atlanta, GA with:

 

Ralph Paglia

Larry Bruce

Jim Ziegler

 

 

Ralph Paglia Larry Bruce Jim Ziegler

 

OUR MISSION:

In today's fiercely competitive retail environment, every dealership must be operating at maximum efficiency. Every profit center must be synergistically integrated with every other department in the dealership while, at the same time, producing their maximum profitability. Your only choices - Grow or Die.

Ralph Paglia, Larry Bruce, Jim Ziegler and Special Guest Speakers will demonstrate numerous techniques, word tracts, strategies and real life examples of dealerships that are dominating their competitors with technology-enabled marketing and Internet techniques and programs. This is hands-on 'real-world stuff, not theory. We're doing it in the real-world, in real dealerships, with real customers.

You and your managers will leave with a step-by-step "Battle Plan" that will dramatically increase your sales and profits...immediately.

If you have questions, or to register via telephone please call:

800.726.0510

Weekdays, 8AM - 5PM

YOUR TROOPS WILL LEARN:

  • How to Maximize Existing Profit Centers and Create New Ones
  • How to Ensure that your Dealership doesn't Waste a Single Opportunity to do Business
  • Dealing with Credit Realities in the 21st Century
  • Methods, Programs, Marketing and Advertising Secrets to Drive Floor Traffic and Phone Traffic
  • Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Facebook, Twitter, YouTube and LinkedIn… the guys will show you how to create dealership Social Community marketing programs that yield incredible returns
  • Growing Sales Volume... Integrating Prospective and Lead Generation Programs into Day-to-Day Activities
  • Tips, Tools and Techniques that Produce Immediate Results
  • Customer Relationship Management and CSI Engineering Projects that Lead to High Average Profitability and Top-Rated CSI Scores... building Value at ALL Levels for Customer Retention and Referrals!

EVENT DETAILS:

 

When

Jan. 18 - 20,2011

Where

Doubletree Hotel Atlanta-Buckhead
Map...
3342 Peachtree Road
Atlanta, GA 30326
Phone: 404.231.1234

Ziegler

1.800.726.0510


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Copyright 2010, Ziegler SuperSystems, Inc. - All Rights Reserved

Ralph Paglia
Automotive Marketing Consultant
For the first 3 years after the Digital Marketing Group within ADP Dealer Services was created, Ralph Paglia was responsible for Business Development. He established key strategic enterprise partnerships with Car Companies, large Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

Paglia's Business Development activities included organic business development from "Home Grown" ADP Digital Marketing solutions for car companies and dealers. He created significant job growth and business success from new solutions to accelerate vehicle, parts and service sales using web based strategies and tactics.

A few of the business models that Paglia designed, created, launched and made successful for ADP include:
  • Digital Advertising for Dealers
  • Digital Marketing Consulting for OEM's
  • Social Media Marketing and Reputation Management Services
EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego at their Kearny Mesa Volkswagen dealership.

AUTOMOTIVE BACKGROUND
Since San Diego, Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Tactics, Business Development Centers, Organizational Development and Internet Sales Management.

Paglia has a remarkable history of implementing Digital Marketing Systems, Social Media Reputation Management for Car Dealers, Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements for suppliers, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.  Many of Ralph Paglia's "Guerrilla Marketing" tactics have become widely accepted industry best practices.

SELECTED CAREER HIGHLIGHTS
  • 1981 San Diego: Alpha Dawg Jr. on the Point Taking Ups at Kearny Mesa Volkswagen Peugeot
  • 1982 San Diego: Sales Manager at Kearny Mesa Volkswagen and Peugeot
  • 1983 Imperial, CA: General Manager of D'Imports Honda VW Porsche Audi
  • 1984 San Diego: General Sales Manager at Kearny Mesa Volkswagen and Peugeot
  • 1986 San Diego: Paglia pioneers the generation of "Internet Leads" using Bulletin Board Systems (BBS) with the first public ISP (CompuServe).
  • 1997 San Antonio; Organizational development for Red McCombs Automotive
  • 1998 Lockport, NY: Sales Management at Gambino Ford
  • 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.
  • 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.
  • 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.
  • 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.
  • 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.
  • 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).
  • 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.
  • 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as "Professional Community" becomes industry's most popular at 15,000+ Visitors/Month.
  • 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers
  • 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company
  • 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program
  • 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue
  • 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management
  • 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
WHY SHOULD YOU ATTEND?
When asked about his success in selling over 4,000 cars via the web in one year while working as Internet Director at Courtesy Chevrolet in Phoenix, Ralph Paglia smiled and responded, "Our team in Phoenix was able to do that because we went to war on the web with several unfair competitive advantages. As other dealers caught on, copied what we were doing, we continued to launch barrage after barrage of web initiatives that kept us ahead in the market by seizing and controlling car buyer mindshare..." 

Paglia went on to say that he will deliver several strategic and tactical "How To's" that will not be for the weak or timid dealer because they are the web equivalent of "going nuclear" on a dealer's regional competition. Paglia is quoted as saying, "Dealers with a weak stomach for hyper-competitive tactics such as driving traffic from their neighboring dealer's lots and showrooms using mobile web apps may find some of my more aggressive tactics as being a little over the top... But, by learning my Web Ninja tactics they will recognize when other dealers are stealing business from them before it is too late!" 

Now, Ziegler and Paglia are delivering the real deal, content-rich sessions, hands-on "real-world stuff", not theory. These tactics and processes are battle-tested on the front lines in dealerships all across the country.
Jim continued, "Dealerships can't afford to miss a single opportunity to do business." Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy. Ziegler and Paglia are masters of Social medium relationship sales and marketing. Workshop participants will take back an in-depth understanding of how to leverage online relationships for sales and profits. Additionally, Jim and Ralph have each personally committed themselves to delivering a thorough understanding and ability to leverage the following...
  • How to implement "Pathway to success"; email to telephone, phone to showroom, appointment to delivery
  • Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
  • How to self-produce videos that capture customer trust and create high levels of credibility
  • Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
  • Internet stealth marketing techniques with 'Ninja' Search Engine Optimization
  • Beat third party lead providers at their own game on the Internet battlefield
  • Marketing and Advertising with ultimate Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
  • YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly "Pull Marketing"
  • Using little known but powerful web apps to divert OEM traffic to dealership websites
  • Receive individual passwords and authorized access to restricted file servers at www.NinjaDealer.com with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!* 
What Do The Pros Say About Ralph Paglia?


"It would be very impressive just to talk about Ralph Paglia's many accomplishments in his very accomplished career. But I wouldn't be doing him proper justice. 
I could state that Ralph is arguably the leading expert in the Digital Marketing world, particularly as it pertains to the automotive industry, but I would only be touching on his many talents, successful experience and self-taught skill set. What really separates Ralph from his peers is his personality, his strong integrity, his passion, and his willingness to be a coach, a mentor and a friend whenever the need arises. People just like being around his infectious personality. He is a motivator pure and simple. In demand as a key note speaker and expert in his field, he brings to the table all the intangibles we look for in a leader. Any company who employs Ralph Paglia should realize what a valuable asset they have and any who might consider his services in the future should know that your team will be much better with his presence. He does not just solve problems, he tackles them, and his passion, determination and perseverance prevail. He can take your company from good to great. I highly recommend Ralph Paglia and would suggest that he can be the difference maker for your company or organization." 

November 24, 2010  Tom Morris, Standards For Excellence Facilitator, Maritz, Inc


"I first worked with Ralph as part of the Google team introducing Audio Ads to the market. Within weeks of hopping on a webinar, Ralph set up and was running radio campaigns for his Tier 2-3 clients. Ralph and crafted a business development partnership which expanded the relationship between ADP and Google. Ralph is a visionary, technically adept and a leader in gathering the right people to make things happen.

In an age where the traditional marketing funnel has been fragmented and new digital products/platforms/distribution methods are introduced at warped-speed, Ralph is one of the sharpest players in breaking through the clutter to optimize which will most impact his clients' bottom line. I'd happily work with him again (and if I'm exposed to or part of any new initiative) he'd be one of the first I'd reach out to." 

November 22, 2010  Kathleen Sheehan, Sr. Account Executive, Google


"It has been my pleasure to work with Ralph during my tenure at ADP Dealer Services. Ralph is a leading expert on the automotive industry, automotive marketing and digital marketing in general. His passionate commitment always impresses me and is breadth and depth of knowledge always amazes me. Virtually singlehandedly, Raplh has built a thriving social media and marketing practice team at ADP from scratch." 

November 17, 2010  Thomas Morelli, Supervisor, Digital Advertising, ADP Dealer Services


"I have followed Ralph Paglia and have been a member of his Automotive Digital Marketing (ADM) community for several years. I also have had the pleasure of attending several of his presentations at Digital Dealer conferences. The reason? Ralph is a true innovator in our industry and was the first to open a line of communication between industry leaders and anyone seeking information or best practices for their dealerships Internet Sales Departments. 

Ralph has dedicated himself to staying ahead of and at times creating the curve in the constantly changing Automotive Digital Marketing world. Anyone who is a member the ADM community or knows Ralph has benefitted from his wealth of knowledge and willingness to share it. 

If you are an Internet Sales Director or Dealer trying to get your arms around your internet department, or you simply want to advance to the next level, it would be well worth your time to join the Automotive Digital Marketing community and reach out to Ralph for guidance. You will not only have his insight, but that of one of the most prolific online communities there is. http://www.automotivedigitalmarketing.com/" 

November 15, 2010  Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors


"Ralph Paglia is the most focused individual I have ever met when it comes to the Digital Marketing vertical. I fully endorse him and thank him personslly for giving me ideas to keep moving forward. Ralph Paglia continues to always wake us up and keep us thinking about new possibilities for future development." 
November 12, 2010  

Kim Clouse, Managing Owner, I Auto Consultants


"Ralph is a prolific thought leader who has openly shared his experience, insight, and sales and marketing acumen with the automotive industry via public forum, social media, websites and other online sources. Ralph and I partnered, in conjunction with Ford Motor Company, to develop a strategic digital marketing program for Ford dealers. The program was developed, launched, and has exceeded forecasts, due to Ralph's stewardship. Ralph brought the right people together to execute the right program for the right reasons. I don't believe there is a more respected, or more well liked individual in our industry than Ralph Paglia." 

November 11, 2010  John Stremel, OEM Development Manager, Kelley Blue Book


"Ralph is a true automotive and social media thought leader. I had the pleasure of working with Ralph last year on an industry panel and found him to be a thoughtful, intelligent and collaborative panelist. Ralph and I continue to stay in touch via a number of social networking sites, including his Automotive Digital Marketing community. I continue to be impressed with not only the quantity and the quality of his contributions, but the scope of Ralph's industry knowledge, the depth of his connections, his profound passion for the digital automotive space and his willingness to share his expertise with others. I look forward to our professional paths crossing again." 

November 10, 2010  

Mary S. Butler, Senior Content Strategist, Razorfish


"Ralph Paglia is the most energetic and passionate individual within the retail automotive consultancy business. His hard work, dedication, and creativity led to the development of Ford's Digital Dealer Advertising Program including our Social Media Integration. Ralph was also instrumental in developing and expanding our Digital Marketing Dealer Consultant Program." 

November 10, 2010  Bill Furgason, Ford Motor Company 


"I have been fortunate to work with Ralph Paglia on the Social Marketing and Reputation Management Team. Ralph is a scientist when it comes to utilizing new media platforms and optimizing his knowledge of the industry to deliver superior results to his clients. I look forward to every chance I have to work with and learn from him. My time working with Ralph has been one of the most valuable experiences I have had." 

November 9, 2010  Micah Birkholz, Technical Consultant, ADP-BZ Results


"Ralph has a set of skills (and energy level) that I have admired for years. Besides his deep automotive retail experience, Ralph is clearly a visionary when it comes to the intersection of automotive retailing and the adaption of new technologies that drive sales and profits for organizations. He has a strong Customer Focus and works to drive innovations that benefit customers first - retailers second and vendors third... the right order in my mind!" 

November 8, 2010  

Mike Wethington, President and CEO, Outsell LLC  


"Ralph is certainly an industry expert and an innovator in his industry. He is in the midst of taking an art form and making sense out of it during this explosion of social media. I have found Ralph to be an expert in product knowledge in his development of this marketing space. It is of high importance to also say that he has high integrity, which I feel is the most admirable trait in a leader." 

November 8, 2010  Bill Green, President/General Manager, Automotive Avenues


"From my view there is no one in the automotive business (Wholesale or Retail) who has a better understanding of the Digital world than Ralph Paglia. From marketing, & branding, to customer touch and retention, this guy lives, writes & creates best practices our industry can set their watches to." 

November 8, 2010  Bill Richards, Digital Marketing Consultant, ADP/BZ Results


"I have known Ralph for the past six years. He is a recognized leader and innovator within the automotive dealer community. Ralph did a tremendous job as the Internet director at Courtesy Chevrolet. Courtesy Chevrolet became a dominate leader in the Phoenix area through Ralph's leadership. Ralph's first-hand retail experience in a high volume dealership takes his level of understanding to a much deeper level. As a speaker at the national conventions, Ralph has a following like a "rock star". I have found Ralph to be reliable and committed to delivering the highest standards to the automotive dealer community." 
November 7, 2010  Phil Sura, VP Automotive Division, UnityWorks Media


"Ralph has been a constant force in the industry for years and someone that practices when he preaches. He has been at the forefront in both retail and vendor positions as well as a competent, leading speaker for as long as I've known who he is. Over the past three years, I've enjoyed countless conversations with Ralph ranging in subject from the most obscure to the most pressing. You can count on the fact that he will have an opinion on any of those subjects while being open to having his opinion changed. One of his great traits is the ability to think ahead. Another would be following that instinct, something sorely missing in the automotive space. You can count on Ralph to be in, on and around the hot subject matter, even if it happens to be him at any moment. He's not afraid to say where he's at and that's respectable. For changing the retail space, for being willing to take chances, for being a (loud) voice in the business, I'm happy to count him as a colleague and friend, and can vouch for his knowledge and abilities." 

November 7, 2010  Gary May, President/Consultant, Interactive Marketing and Consulting Services (IM@CS)


"Ralph is the acknowledged guru of all things digital associated with the auto business. When Ralph speaks, people listen! His workshops at conferences are always the best attended, usually overflowing with folks standing in line in the hallway just to listen. Ralph is so far ahead of the curve he knows the answer before others know the question." 

November 7, 2010  David Ruggles, President, Advanced Concepts & Techniques


"Ralph has long established himself as one of the original pillars of the retail automotive industry. Nearly everyone in our field is aware of the vast knowledge and experience Ralph brings to the table, they're also aware of the heart and passion behind his efforts. Ralph is responsible for introducing a new layer of concepts and strategies to retail groups all over the US. I'm glad I connected with Ralph years ago - his ongoing drive has been a positive influence." November 7, 2010  Eric Miltsch, IT | Internet Director, Auction Direct USA


"Ralph is a testament to what one can accomplish when they put others first and take the time to help others advance their own careers. Zig Ziglar said it best, "You will get all you want in life if you help enough other people get what they want." Ralph has personified that to a level that very few others have reached. His vast knowledge in digital marketing is astounding and while he has been in it from the beginning, he has proven time and time again that he is and will continue to be on the forefront of this exciting field of dealership marketing. I highly recommend Ralph, he will NOT disappoint...ever!" 

November 7, 2010  David Johnson, Automotive Social Media Strategist, Next Generation Dealer Services


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Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegleris a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at:http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510 and Ralph can be reached at 505-301-6369.

*PLEASE NOTE: File Server Access is restricted to workshop attendees and will be revoked for any dealer caught sharing their password with anyone who did not attend the Dealer Battle Plan workshop. 

SOURCE: Ziegler SuperSystems and Paglia Professional Network

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Ralph Paglia
cell: 505-301-6369
email: rpaglia@gmail.com


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