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Automotive Social Media Reputation Management

Automotive Social Media Reputation Management

Thursday, March 31, 2011

Automotive Digital Marketing Newsroom: Summary of Activity

Here's what's happened in the Automotive Digital Marketing Newsroom Newsroom in the past day.

 New posts:
   A blog post by Brian Pasch was featured: http://automotivedigitalmarketing.kapost.com/posts/a-blog-post-by-brian-pasch-was-featured-5
   David Johnson added a blog post: http://automotivedigitalmarketing.kapost.com/posts/david-johnson-added-a-blog-post-9
   A blog post by Ralph Paglia was featured: http://automotivedigitalmarketing.kapost.com/posts/a-blog-post-by-ralph-paglia-was-featured-17
   Ralph Paglia left a comment for Amanda Wygal: http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-left-a-comment-for-amanda-wygal
   Amanda Wygal and Paul Potratz were featured: http://automotivedigitalmarketing.kapost.com/posts/amanda-wygal-and-paul-potratz-were-featured
   Thomas A. Kelly replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/thomas-a-kelly-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house
   Mary S. Butler added a blog post: http://automotivedigitalmarketing.kapost.com/posts/mary-s-butler-added-a-blog-post
   Keith Shetterly replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house
   Dean Mijatovski replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/dean-mijatovski-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house
   Ken Beam replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/ken-beam-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house
   Wil Nolen, Julia Kesten, Carolyn Hewitt and 2 more joined Automotive Digital Marketing Professional Community: http://automotivedigitalmarketing.kapost.com/posts/wil-nolen-julia-kesten-carolyn-hewitt-and-2-more-joined-automotive-digital-marketing-professional-community
   Keith Shetterly replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house-1
   Brian R Hannan is now friends with Anirban Das and Sean Stapleton: http://automotivedigitalmarketing.kapost.com/posts/brian-r-hannan-is-now-friends-with-anirban-das-and-sean-stapleton
   Anirban Das added a discussion to the group Search Engine Optimization (SEO) Best Practices: http://automotivedigitalmarketing.kapost.com/posts/anirban-das-added-a-discussion-to-the-group-search-engine-optimization-seo-best-practices-21
   Anirban Das replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/anirban-das-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house
   Anirban Das replied to Anirban Das's discussion 'Facebook "like" replaced by Google's new social "+1″ recommendation?' in the group Search Engine Optimization (SEO) Best Practices: http://automotivedigitalmarketing.kapost.com/posts/anirban-das-replied-to-anirban-dass-discussion-facebook-like-replaced-by-googles-new-social-+1%22-recommendation-in-the-group-search-engine-optimization-seo-best-practices
   David Johnson replied to Anirban Das's discussion 'Facebook "like" replaced by Google's new social "+1″ recommendation?' in the group Search Engine Optimization (SEO) Best Practices: http://automotivedigitalmarketing.kapost.com/posts/david-johnson-replied-to-anirban-dass-discussion-facebook-like-replaced-by-googles-new-social-+1%22-recommendation-in-the-group-search-engine-optimization-seo-best-practices
   Anirban Das replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/anirban-das-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house-1
   Andrea Mussleman replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/andrea-mussleman-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house
   Lisa Reams, Wil Nolen and Julia Kesten joined Automotive Digital Marketing Professional Community: http://automotivedigitalmarketing.kapost.com/posts/lisa-reams-wil-nolen-and-julia-kesten-joined-automotive-digital-marketing-professional-community
   Ralph Paglia replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house-2
   Ashley Corning added a blog post: http://automotivedigitalmarketing.kapost.com/posts/ashley-corning-added-a-blog-post
   Ashley Corning left a comment for Keith Shetterly: http://automotivedigitalmarketing.kapost.com/posts/ashley-corning-left-a-comment-for-keith-shetterly
   3 members updated their profile photos: http://automotivedigitalmarketing.kapost.com/posts/3-members-updated-their-profile-photos-5
   Tim Lantz and Melanie Hunter are now friends: http://automotivedigitalmarketing.kapost.com/posts/tim-lantz-and-melanie-hunter-are-now-friends
   VJ commented on VJ's blog post 'Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box': http://automotivedigitalmarketing.kapost.com/posts/vj-commented-on-vjs-blog-post-why-thinking-2-dimensional-makes-suddenly-more-sense-than-just-thinking-out-of-the-box
   James Easter commented on VJ's blog post 'Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box': http://automotivedigitalmarketing.kapost.com/posts/james-easter-commented-on-vjs-blog-post-why-thinking-2-dimensional-makes-suddenly-more-sense-than-just-thinking-out-of-the-box
   James Easter promoted VJ's blog post 'Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box': http://automotivedigitalmarketing.kapost.com/posts/james-easter-promoted-vjs-blog-post-why-thinking-2-dimensional-makes-suddenly-more-sense-than-just-thinking-out-of-the-box
   Ken Beam added a discussion: http://automotivedigitalmarketing.kapost.com/posts/ken-beam-added-a-discussion-6
   Andrea Mussleman replied to Dean Mijatovski's discussion 'Dumping the SEO agency and doing it in house': http://automotivedigitalmarketing.kapost.com/posts/andrea-mussleman-replied-to-dean-mijatovskis-discussion-dumping-the-seo-agency-and-doing-it-in-house-1
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Ralph Paglia
Vice President

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Tuesday, March 29, 2011

2012 Honda Civic / Civic Hybrid Spy Photos - Future Cars

The ninth-gen Civic's arrival is imminent—here is further proof the aesthetic makeover will be subtle.

BY JUSTIN BERKOWITZ, PHOTOGRAPHY BY BRIAN WILLIAMS FOR BRENDA PRIDDY & CO. AND THE MANUFACTURER 
February 2011

Pages: 1 Photos

2012 Honda Civic / Civic Hybrid Spy Photos

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Honda Civic

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When it comes to future product, Honda's product planners and PR reps are typically more tight-lipped than the old East German Stasi. But the Honda crew couldn't stop our spy photographers from snapping the hybrid version of the ninth-generation Honda Civic sedan, expected to go on sale at the end of next month.

As foretold by the Civic concepts on display at this year's Detroit show, the new Civic's design will be an evolutionary take on the outgoing car's. In fact, from the side it takes a trained eye to pick out most differences. The steeply raked windshield returns, as does the prominent shoulder line running the length of the car. The biggest change to the exterior is in the rear, where the last-gen sedan's awkward scalloped taillights are gone, replaced with bulbous units more like the rear lamps on the current Civic coupe. A number of pictures of ninth-gen Civics on a transporter in Japan have popped up on a Brazilian website, offering a fully unobstructed view of the taillights. We've embedded one of the photos here; check out Noticias Automotivas for the full set.

These spy shots also give a fresh look at the next Civic's dashboard, which will stick with the two-tiered layout. The wraparound design remains as well, although the stereo buttons have been rearranged, and the central knob so familiar from other Hondas makes an appearance. The knob may control a redesigned (or at least upgraded) nav system—let's hope so, since the one available in the outgoing car is pretty terrible, with clunky ergonomics and graphics perhaps best compared to that of old eight-bit Nintendo systems.

The hybrid version of the Civic seen in these photos will use a revised gas/electric setup with a lithium-ion battery pack swapped for the last gen's nickel-metal-hydride unit. This material change should take weight out of the Integrated Motor Assist hybrid system, and given that and Honda's claim that the new Civic will be lighter overall, we expect the new hybrid will better the outgoing model's EPA ratings of 40 mpg city/43 highway.

Mechanically speaking, the rest of the Civic's tale remains in the mystery section. You can bank mortgage money on the conventional engine lineup being exclusively four-cylinder, but exact displacements and power outputs are still up in the air. In addition to the standard models and the hybrid, a natural gas–powered version also will be available, as well as a Civic Si for those in search of, you know, fun. The latter will again be offered in sedan and coupe forms. (Recent rumors suggest that Honda's 2.4-liter four-cylinder from the Acura TSX would find its way into the Civic Si, bringing a tiny bump in horsepower and a larger gain in the torque department.) Five- and six-speed manual transmissions will reappear on the Civic's order sheet, and we anticipate the optional automatic gearbox will have six cogs, an improvement from today's five-speed auto.

From the spy photos taken in Japan, the most important revelation is the rear underside shot, which shows off the multilink rear suspension. Civics have featured this relatively sophisticated and somewhat expensive setup for years, but in light of cost-cutting campaigns in some competitors—Volkswagen's latest Jetta defected from a multilink rear suspension to a cheaper torsion-bar arrangement, for example—it's a relief to see the Civic hang on to this handling-friendly feature.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918

In the Car Business? Really? Then you are a member: http://ADM.fm 
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Monday, March 28, 2011

Paglia Digital Dealer Conference Session

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Blackhawks OC Chopper at Mercedes-Benz of St. Charles


The Chicago Blackhawks are raffling off a special,
custom-built bike signed by the entire team!


The Chicago Blackhawks Orange County Chopper will be on display
at our new

Mercedes-Benz of
St. Charles dealership

Monday, April 4th

from 6:00 to 8:00 PM!

Mercedes-Benz of St. Charles is located at 225 N. Randall Road in Saint Charles, IL.


The official drawing will be held on April 12th, so this will be one of the last chances to see the bike in person and purchase a raffle ticket! Blackhawks Charity will accept a check or credit card and it's fully tax deductible. Raffle Tickets are $100 each. Proceeds from the raffle will benefit the Chicago Blackhawk Charities, the Orange County Choppers Foundation and the Special Kids Network. For complete details, click here.



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Ralph Paglia
Vice President

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Wednesday, March 23, 2011

Captain Mathew Berger - World War II Hero

A Story Heard While Leaving the Automotive Leadership Roundtable Event in Miami Beach; Captain Mathew Berger - World War II Hero, and an Inspiration!

Sean Wolfington, Greg Noonan and Ralph Paglia all converged during a chance encounter in the lobby of the Loews Hotel in Miami Beach. As we exchanged greetings, and I asked Greg about his new plane, an older gentleman approached us... He asked Greg if he was a pilot, which he is.

During the conversation that ensued, we each learned that the gentleman's name is Matt Berger and he is a World War II Veteran who flew B24 bombers out of England on missions over Nazi Germany.

With some prompting on our parts, we were able to get Matt Berger to share some WWII stories with us... Turns out his last mission flying a B24 Liberator bomber over Nazi targets in Germany resulted in his plane losing 1 of 4 engines to Nazi antiaircraft flak. Although the Liberator flew well with 3 of its 4 engines, it could not fly as fast...

This was a MAJOR problem as Matt knew that if he fell out of formation with his bomber group, he and his crew would surely be picked off and killed by Nazi Fokker fighters that preyed upon any allied aircraft that became stragglers by falling out from the group, and the protection provided by the tight formation the Allied bombers flew in to provide cover for each other...

After dropping their load of bombs onto Nazi Military targets, Matt turned his B24 Liberator around to head back towards England with the rest of his bomber group... As he pushed the remaining 3 engines of his Liberator to protect the lives of his crew, as well as his own, by keeping up with the group, the engines starting to over-heat.

Knowing that if he could reach the safety of Allied held Belgium, he could crash land his Liberator where he and his crew would likely escape capture by Nazi forces, Matt coaxed the engines along at RPM's that exceeded their red line... Being only 19 years old and the pilot of a wounded B24 Liberator, the youngest member of an 8 man crew, Matt had the lives of all on board in his young hands, relying upon his skills as a pilot to get all of them to safety behind Allied lines...

Matt sacrificed a second engine to keep up with his formation long enough to reach Belgium... Being the savvy leader that he is, he chose the engine in the same position on the opposite side of the Liberator as the engine taken out by Nazi flak. By doing this, Matt knew he could bring the big limping bomber down in a level manner, increasing the survivability of a crash landing.

As his Liberator fell out of formation over Belgium, Matt spotted a dream come true... A freshly plowed and furroughed Belgian farm field that was long enough to land the big bomber without hitting trees or buildings. As he approached his crash landing field, he set the plane up for a belly landing without landing gear down, as he knew the gear would only plunge into the freshly plowed field, acting like an anchor and slamming his Crew violently, Matt brought the Liberator into the wind...

1,000 feet to 800 to 600 to 400 to 200 as he brought the airspeed down from 190 MPH to under 100 MpH... Just before the Liberator touched down on the smooth and soft Belgium soil, one of Matt's crew grabbs the landing gear lever and pulls the landing gear into position without Matt's permission!

Just as Matt had feared, the landing jammed into the ground creating enough G Force of braking to knock out several crew members. Despite his tight flight harness, Matt's skinny 19 year old frame was twisted and slammed into the steering yoke. All his ribs were broken and the steering handle had penetrated his chest cavity.

Matt's co-pilot was able to radio Allied ground forces and a search and rescue recovery team was dispatched to the Belgian farm... Every crew member sieves and despite the deformed ribs that still protrude from Matt Bergers back, which he showed us in the lobby of the Loews Miami Beach hotel, Matt was promoted to full Captain's rank and went back out on more missions over Germany several months later.

After the war, Matt Berger became a successful TWA pilot and years later retired with full military and civilian pilot's honor. Sean, Greg and I were moved by matt Berger's take and we want to thank him for sharing his story with us...

When I think about what Matt Berger did , enlisting in the Army Air Force at the age of 17... Flying many dozens of missions over Nazi Germany without fighter plane protection... Crash landing his plane in Belgium, then going back out on more missions, all before his 20th birthday... Well... I am simply humbled beyond description.

Thank you Captian Mathew Berger! Thank you for saving the world from a Nazi scourge that makes Al Quaida look like a bunch of street punks... Thank you for setting the stage that becomes the 50+ year post-WWII economic boon which has allowed MY generation of Baby Boomers to enjoy the greatest quality of life ever experienced in human history... Thank you Captain Mathew Berger for sacrificing your youth to free Europe and give me and my generation a life of Liberty and the Freedom to pursue Happiness!

We could never repay the debt we owe Matt Berger and his generation.
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